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STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • How to Attract More Bookings with Irresistible…

      Are You Losing Bookings? Common Website &…

      What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

  • News
    • STAAH Revolutionizes Black Rock Hotels’ Online Booking…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Drive More Bookings with…

      Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

  • Success Stories
    • The Citi Residenci Hotels: Building a Smarter…

      Boutique Vietnamese hotel reclaims direct bookings with…

      Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

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      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

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      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

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      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

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How To Survive, Even Thrive, Outside the Peak Season?

20 February 2019
rawpixel 761474 unsplash

Seeing bookings slow down because of seasonality can be hard. It doesn’t have to be. Here are some marketing and revenue management tips to lift hotel occupancy and maintain revenue during the low period.


How To Survive and Thrive Outside The Peak Season?

1. Create Packages and Promotions to Peak Interest

You don’t have to lower your prices to attract an audience. In fact, in the low season with a drop in occupancy, you may not be able to sell enough to compensate for the decrease in revenue.

Offer package deals with add-ons to add value. These are easily added via your STAAH Max booking engine and a great way to up-sell. For instance, you could add a complimentary breakfast or spa as an incentive to book. Promotions can also be pushed out via Promo Codes on both the STAAH booking engines – ConvertDirect and Max.

Hotel Occupancy


2. Understand Your Audience and Build a Loyalty Programme

Pull out your database of existing customers, find the frequent visitors and attract them with deals. If you’ve invested in a loyalty programme, the low season would be the time to leverage it. Giving loyal customers a value-add in the low season is a win-win for all – the guest is happy to get the experience and you get customers through the door when you need them.


3. Attract Local Events and Seminars

If you have the capacity, host events, and conferences at your property. This can help attract corporate clients during the low season as they are familiar with your property.


4. Organise Your Finances Ahead of Time

If you have a seasonal business, you are no doubt always trying to plan ahead and trying to figure out what are the best options for your ‘off-season’. What you do during the off-season depends a lot on how well your business performs in season. Do you make enough money during your peak season that you don’t have to worry about additional sources of income during the rest of the year?

Organise Your Finances - STAAH

Reaching such a scenario requires a smart revenue management strategy. For instance, stretch your calendar availability to 12 months + and incentivise early bookers. Dynamic pricing and yielding management are important to help you build a pricing strategy that is reflective of all seasons. Competitor tracking is crucial when it comes to setting prices and packages for the low season.


5. Push Hard on Social Media

Even though you may be having a bit of downtime, it is still best to keep up to date with your social media content to keep people’s interest and stay in front of potential visitors. Content is king! Keep up with the imagery, video content as well as any of the promotions you have over the off-season. Spread the word across all channels and engage with your audience. You can also use this time to follow up with previous visitors if you need to.

Brainstorm new strategies and start working on ways to get more people into your door once the peak season arrives. Start getting the word out about your business before the peak season. Try to get a step ahead of your competition while you have the time to think about these types of things.

Customer Relationship - STAAH


6. Keep Your Website and Business Listings up to Date

Keep your online presence up to date in the off-season. Tell your audience why they need to come and stay at your hotel in the off-season over others. What can you offer them? Provide information about local activities, restaurants, promotions, and events to increase the buzz and excitement of what is on offer.


Do you know other tips to increase your property’s bookings during the low season? Tell us about it at marketing@staah.com.

How To Survive, Even Thrive, Outside the Peak Season? was last modified: October 26th, 2022 by staah

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