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STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

  • News
    • Thoughtful Thursday – Drive More Bookings with…

      Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

  • Success Stories
    • Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

      STAAH Webinar: From Search to Stay: Maximize…

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4 Tips to Increase Hotel Direct Bookings using Google

25 August 2021
Google free tools Hotel Bookings

Google’s latest free booking links for hotels along with a suite of other tools is fantastic to get more direct bookings. Is your property set up with these tools?


Google offers a variety of different services that can help hotel marketers expand their reach, increase online visibility, and ultimately improve their business – and better yet, they’re easy to implement. Many of them won’t even cost you a cent.

Let’s take a look at some Google tools and features you must deploy to get the most for your hotel.

1) Create & claim Google My Business listing

Google My Business Listing

Google My Listings Example Paihia Beach Resort Spa

Start with the essential – Google My Business listing. A free-to-use platform, it combines Google Search and Google Maps.

From a verified Google My Business account, hotel owners can review traffic metrics, gather customer insights, view and respond to Google Reviews, and ensure users get the most up-to-date information about your hotel. Optimising your Google My Business is critical to help you achieve success in the local SEO and international search. Here are some things to keep in mind to optimise your Google My Business listing:

  • Check for duplicates. One hotel = one listing, no more.
  • Complete all details pertaining to name, address, opening hours etc.
  • Ensure you fill out details on your GMB business profile such as category and amenities under Hotel Attributes
  • Good quality photos and catchy descriptions  are good for conversions
  • Make COVID-19 related updates, communicating temporary closures, changes to amenities or inform about increased hygiene standards
  • Use your listing to get and respond to Google Reviews

2) Make the most of Google’s Free Hotel Links

Get Google ListingsIn what’s been described as a game-changer, Google is giving away some “free’ booking links (Google free tools)

Google Booking Links is a free listing in Google Hotel Search that displays a link to your website’s booking engine with an “Official Site” badge. It shows your property’s bookable rates and helps lead to direct reservations. It appears underneath any ‘Google Hotel Ads’ being run and is listed under “All options.”

Free Google Listings

To qualify for this free listing, you must have a Google My Business listing and use a booking engine from one of Google’s approved partners. STAAH is a Google partner and its Get Google feature is available with STAAH booking engines. The Get Google feature, once enabled, allows property owners and managers to sync their rates and availability feed to Google.

3) Enable Google Ads

Google Ads

Google Ads are ‘keyword ads’ – a paid product that you can use to promote your brand, help sell products or services, raise awareness, and increase traffic to your website. The results are displayed as an ‘ad box’ at the top of Google’s search results page, as opposed to within the hotel search.

While this is a paid product, remember the bookings from it come commission-free. Definitely a must-add to your content marketing mix.

4) Use Google Street View

Google Street view

High-quality photos on your business listing can improve your prospective guest’s experience and make it easier for them to find you. 360 tours let customers peek inside before they arrive and boost your visibility online.

Google Street View enables this and is ideal to inspire confidence amongst potential guests. You could hire a professional photographer to create these for you – recommended by Google and worth the investment.

Need tips for Google Maps? Read here

Conclusion

Conclusion

Google has moved away from being just a traffic generator to a powerful booking source – a “one-stop-shop” for all things travel. If you want to increase the online footprint of your property and grow more direct business, pay special attention to Google, making the most of its paid and free features.


If you’re looking for a consultation on how to use Google’s Free Booking Links feature, contact our team today

4 Tips to Increase Hotel Direct Bookings using Google was last modified: June 21st, 2022 by Nashi Dasgupta

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