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      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

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Take a Mega Leap in Website Traffic with These Simple Steps

25 July 2018
Website Traffic

Remember here, it’s not just about getting visits to the website. It’s about getting quality traffic that books. Let’s see how to do this.


Serve Good Content

The foundation of any digital strategy is content. And in an era where users are overwhelmed by content, the way to get a cut through, get noticed online (via search rankings), and improve click-through to your website is creating content that is unique and will interest your audience. Think out of the box and beyond the four walls of your property when creating content.

Most importantly, you need not be the only one creating content for your website. Smart hoteliers will get the guests involved. That’s called UGC – User Generated Content – the most authentic and saleable kind of content available.

pexels photo 908295 min

Become a Storyteller

Extending the point above, you need to tell a story – your story, the story of your location, and the people around you. In fact, other people’s story is a great way to engage a wider audience and build more local advocates.

SEO SEO SEO

It’s not just a gimmick. SEO optimization is a great way to drive quality traffic to your website. However, SEO is not an overnight results generator. It’s more of a long term stable traffic earner.

Advertising

Face it. From Facebook and Google to your OTAs, they’re all commercial businesses. To get ahead on any of these platforms, it is important to have paid presence. However, given the level of targeting most of these platforms offer, you can make your dollar go a lot longer. And measure it to see where the ROI is highest.

pexels photo 1059114 min

Be Social

Said it before and won’t stop being an advocate of social channels. Being social is more than just posting twice a week to all your channels. It’s about engaging with your users and creating or sharing content that will get your audiences talking on your owned channels.

Pro tip: With Facebook’s algorithm change, you’d benefit by creating posts where people engage more on the platform – so fewer link posts. Remember, you can always retarget the engagers with a sponsored message.

Engage on Review Sites

Participate in conversations and even start new ones where relevant and linked to your location. Goes without saying that responding to your online reviews is important, and a great way to promote traffic to your website.

Offer Deals to Select Groups

Your OTA commitments probably don’t allow you to promote lower than published rates with them. However, you can use emails and loyalty program members to push deals to selected users. In addition to the price cut, package deals are also a great way to attract eyeballs.

ipad tablet technology touch min

Build a Website That Attracts and Retains Users

No amount of promotions will help if your website doesn’t deliver a great experience. Your website must be mobile-friendly – makes sense given more than 50% of search traffic now comes from mobile devices. It must load fast – 53% of visits are abandoned if a website takes longer than three seconds to load according to a Google Study.

Once technically up to spec, your website must be visually stunning. Less is more seems to be the philosophy these days. In the world of travel, nothing sells better than a good image or video. Make sure your website has plenty of them.

Your website should also be easy to navigate, make sure the booking button is easily reached and try to include features such as WatchMyRate that improves user stickiness.

Use Social Proof

Use your online reviews to your advantage. Scream from the rooftop about them. People need to know what others think of your property – it drives conversions quicker than most other content types. Employ tools such as ReviewMinder to stay on top of what people are saying about you.

Take a Mega Leap in Website Traffic with These Simple Steps was last modified: October 27th, 2022 by staah

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