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  • Home
  • MANAGEMENT
    • OTA commissions – can you cut back?

      Top 5 Questions Your Hotel Reservations Team…

      9 hotel pricing strategies you should know…

      An In-depth Guide to Hotel Revenue Management

      Upselling – The New Challenge for Hoteliers…

  • Marketing
    • Hotel marketing | 11 Tips to Kickstart…

      Hotel marketing | Local SEO cheat sheet…

      Digital Marketing: 10 Things Hoteliers Should Be…

      6 Hotel Marketing Trends to try for…

      Top Hospitality & Travel Marketing Trends You…

  • Tips & Trends
    • Mobile-friendly hotel website: what it means and…

      11 Travel terms & Hospitality industry trends…

      5 Tips On How to Target Corporate…

      The 2022 guide to attracting Gen Z…

      7 Awesome Tips To Improve Your Hotel’s…

  • News
    • Thoughtful Thursday: Easily Manage your Booking.com Content…

      STAAH Product Updates June

      The Big Travel Rebound Kuala Lumpur &…

      STAAH Integrates with Situ – a leading…

      Are you making the most of your…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • Lift in direct bookings & customer satisfaction…

      Hotel Polo Towers Group Maximize Growth &…

      Crescent Spa & Resorts Saw Average Annual…

      KLoe Hotel, Malaysia Boosts Direct Bookings By…

      GCC Hotel & Club, India gains an…

  • Resources
    • All BLAAH BLAAH @STAAH e-Books Podcast Testimonials Webinars

      BLAAH BLAAH @STAAH with Avijit Arya and…

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      STAAH Product Masterclass – Series 1 How…

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      BLAAH BLAAH @STAAH with Tunku Iskandar

      BLAAH BLAAH @STAAH with Jimmy Mistry and…

      STAAH E-Guide: A-go-to-Communication Guide for Vacation Rentals

      STAAH e-Book How To Set Up Your…

      Opening Checklist post COVID-19: Things To Keep…

      EBOOK: BEGINNERS GUIDE TO REVENUE MANAGEMENT

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      D Elegance Hotel Johor Malaysia STAAH Testimonial

      Plume Villas New Zealand STAAH Testimonial

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      de Laxston Hotel Indonesia STAAH Testimonial

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      STAAH Product Masterclass – Series 1 How…

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7 New Year Resolutions of a Successful Hotelier

13 January 2017

Make 2017 a year of improved guest satisfaction, better guest engagement and increased revenue by committing to these easy-to-keep marketing resolutions of a smart hotelier.

1. I will make my website work harder

A website is one of the most important points of contact your hotel has with a guest. According to a Google research 57% of travellers use OTAs when planning a trip and 52% visit a hotel website after, highlighting its importance.

As a starting point for any successful modern marketing campaign, I will pay attention to it. I will check my website analytics regularly to see if it is working to convert the lookers into bookers. Is it optimised for mobile – the new way to plan and book travel? Does it sell my hotel’s story well through engaging and easily discoverable content and images? Or is it time for me to invest a new website or even update the existing site?

2. I will listen more

Reviews matter. It is estimated that 92% of consumers read online reviews and are greatly influenced by it.

In the light of this fact, I will take time to listen to my guests’ thoughts and feelings about my property and service by reading and responding to reviews. Whether the review is positive or negative, a response from the hotel is essential. In fact a negative review may just be an opportunity to grow my hospitality.

3. I will make friends

Social media is an easy and cheap way to build a network of fans and friends for my business.

In 2017, I will review my current social media presence, including the levels of activity and engagement as well as the consistency of posting. I will post more relevant content, more frequently and then use social media analytics to understand my consumers and their needs. I will build my website to optimise traffic received from social platforms and likewise drive traffic from my site to my social channels through social media links.

4. I will be aware of the signs

I will use insights from my channel manager to my advantage, understanding what channels are working for me. How do I increase my direct bookings? Is my presence on OTAs at optimal levels? How can I use my ConvertDirect Analytics to understand booking patterns and sales funnel. Let this be a year to learn and improve my distribution.

5. I will focus on value

I will be smart about data marketing, leveraging it to my advantage in order to engage, retain and acquire both past and future guests for improved value.

By making the most of the tools provided by my channel manager, I will reach newer segments, plan and implement successful promotions, and optimise to the very last available room.

6. I will be proactive

With timely planning for the year, seasons and events, I will lead rather than follow competitors.

I will continue to invest in digital technology and marketing and use this platform’s analytical depth to understand what has worked in the past and keep on top of trends. This will help me deliver an exceptional guest experience at the right price for both the guest and business.

7. I will share my story

I have many stories to tell, about my brand, my service, my service providers, my guests, my travels … I will create engaging content and distribute via relevant social channels, blogs and website.

I will make this a year of innovation and think outside the box to grow my business.

7 New Year Resolutions of a Successful Hotelier was last modified: February 22nd, 2017 by staah

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