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  • Home
  • MANAGEMENT
    • OTA commissions – can you cut back?

      Top 5 Questions Your Hotel Reservations Team…

      9 hotel pricing strategies you should know…

      An In-depth Guide to Hotel Revenue Management

      Upselling – The New Challenge for Hoteliers…

  • Marketing
    • Hotel marketing | 11 Tips to Kickstart…

      Hotel marketing | Local SEO cheat sheet…

      Digital Marketing: 10 Things Hoteliers Should Be…

      6 Hotel Marketing Trends to try for…

      Top Hospitality & Travel Marketing Trends You…

  • Tips & Trends
    • Mobile-friendly hotel website: what it means and…

      11 Travel terms & Hospitality industry trends…

      5 Tips On How to Target Corporate…

      The 2022 guide to attracting Gen Z…

      7 Awesome Tips To Improve Your Hotel’s…

  • News
    • Thoughtful Thursday: Easily Manage your Booking.com Content…

      STAAH Product Updates June

      The Big Travel Rebound Kuala Lumpur &…

      STAAH Integrates with Situ – a leading…

      Are you making the most of your…

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    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

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    • Lift in direct bookings & customer satisfaction…

      Hotel Polo Towers Group Maximize Growth &…

      Crescent Spa & Resorts Saw Average Annual…

      KLoe Hotel, Malaysia Boosts Direct Bookings By…

      GCC Hotel & Club, India gains an…

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How Gift Vouchers Can Make Your Holiday Season a Thumping Success?

27 September 2017
Gift Vouchers

With a little bit of planning, a carefully thought-out strategy and armed with a powerful gift voucher management system, you can substantially increase your holiday sales. Let’s get started.

Get the Right Gear

Get the Right Gear

If you want to play the pro circuit, you need to be equipped for it. So to make sure your guests can reach you easily, you need to be visible [online] and have an easily accessible shop. STAAH’s Gift Voucher Engine allows you to keep your shop open 24×7 – perfect for last minute shoppers and those who prefer buying gifts sitting behind a screen as opposed to battling crowds in a shopping mall.

It will also massively reduce the time your team spends on gift voucher admin so your staff can focus on delivering an excellent guest experience.

Market to Your Loyal Customers

Market to Your Loyal Customers

Gift vouchers are a great way to engage your guests and encourage them to come back. Sold on your service, they are also ‘influencers’ who’d be happy to buy your gift vouchers for friends and family – the gifting season then becomes a trigger. We suggest beginning your voucher marketing efforts with your past clients through carefully crafted emails and remarketing campaigns.

Create Great Experiences

Create Great Experiences

Many surveys show that consumers prefer buying ‘experiences’ or packages as opposed to a price-tag gift voucher. So craft great packages that include things like spa treatment, set-menu from restaurants, breakfast etc instead of the usual $100 or $250 voucher redeemable for any service at your hotel.

Remember you’re creating packages to gift; they need to last beyond the holiday season. Instead of a Diwali or Christmas Package, you could create an ‘Indulgence Continues Deal’ or similar. Since gift vouchers are an excellent way to tell guests about services they probably didn’t know about, make sure you create packages that include these services.

Sell on Social Media

Sell on Social Media

Everyone is on a hunt for great gifts at this time of the year. Make sure you’re in their face by promoting your gift voucher packages through social media. In addition to creating posts and targeted ads that make an impact, have you considered creating a custom tab on your Facebook page – bringing your customers one step closer to purchase. If you have the budget, extend the marketing to other consumer platforms.

Promote Them On-Premise

Promote Them On-Premise

Post signs throughout your property promoting your vouchers as gift ideas for holidays. It’s the cheapest way to advertise!


Gift vouchers are a fantastic tool to increase your brand awareness and give your business a cash boost. With a large proportion of gift vouchers never being redeemed, they are a great revenue earner with high profit margins. However, for many properties they remain a largely underutilised marketing tool owing to the cumbersome administration traditionally associated with it. Automation through the likes of Gift Voucher Engine has changed all this allowing you to go into the festive season all guns firing, making the most of every revenue opportunity out there.

How Gift Vouchers Can Make Your Holiday Season a Thumping Success? was last modified: March 29th, 2018 by staah

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