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  • Home
  • MANAGEMENT
    • OTA commissions – can you cut back?

      Top 5 Questions Your Hotel Reservations Team…

      9 hotel pricing strategies you should know…

      An In-depth Guide to Hotel Revenue Management

      Upselling – The New Challenge for Hoteliers…

  • Marketing
    • Hotel marketing | 11 Tips to Kickstart…

      Hotel marketing | Local SEO cheat sheet…

      Digital Marketing: 10 Things Hoteliers Should Be…

      6 Hotel Marketing Trends to try for…

      Top Hospitality & Travel Marketing Trends You…

  • Tips & Trends
    • Mobile-friendly hotel website: what it means and…

      11 Travel terms & Hospitality industry trends…

      5 Tips On How to Target Corporate…

      The 2022 guide to attracting Gen Z…

      7 Awesome Tips To Improve Your Hotel’s…

  • News
    • Thoughtful Thursday: Easily Manage your Booking.com Content…

      STAAH Product Updates June

      The Big Travel Rebound Kuala Lumpur &…

      STAAH Integrates with Situ – a leading…

      Are you making the most of your…

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    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • Lift in direct bookings & customer satisfaction…

      Hotel Polo Towers Group Maximize Growth &…

      Crescent Spa & Resorts Saw Average Annual…

      KLoe Hotel, Malaysia Boosts Direct Bookings By…

      GCC Hotel & Club, India gains an…

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      Smart Distribution & Building a Resilient Business…

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      STAAH e-Book How To Set Up Your…

      Opening Checklist post COVID-19: Things To Keep…

      EBOOK: BEGINNERS GUIDE TO REVENUE MANAGEMENT

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How To Make Your Hotel Instagram Worthy?

3 December 2018
Instagram - Social Media Marketing Team

The right aesthetics, a few creative focal points, some playful props, and attentive service can get your property on the ladder to becoming an Insta-star. Here are some tips to this stardom.

Get creative with accessories

If you want to make it into the frame, you need to have interiors that wow. The standard just doesn’t cut it. Now, we’re not saying redo your interiors; simply adding a few creative accessories can do the trick. You could use local art, or play with colours and textures through cushions, lamps, and rugs to inject style into any dry place.

Make sure to make a statement with accessories at the social spaces such as the lobby or common areas of the hotel.

View this post on Instagram

A post shared by The New Zealand Herald (@nzherald)


Make the regular extraordinary. Outdoor bath anyone?

Most people travel to escape the ordinary. Give them the extraordinary experience so they’re inclined to talk about you. Add an outdoor bath maybe? Or create a floral feature in your garden.

View this post on Instagram

A post shared by Sudbury NZ (@sudburynz)


Lighting is everything

Good lighting brings a photo to life. Make sure your property is set up in a way that it makes the most of natural light – big windows and open outdoor areas are perfect. Careful use of artificial lighting can also do wonders.

View this post on Instagram

A post shared by Swiss-Belsuites Victoria Park (@swissbelsuitesvictoriapark)


Add in a wow factor. Why not theme some spaces?

If you want to be the talking point, give people something to talk about. Do you love music? Why not have a music-themed room? Love Star Wars? Chances are others do too – bring it into your hotel. Or, put a sense of tropics with a suitable outdoor space theme.

https://www.instagram.com/p/Bf7YmpehqdR/


Friends with nature

We love to travel, but we’re increasingly conscious of the environment. We escape our city pads to find tranquil amidst nature. Make sure your property respects this growing sentiment and makes nature easily accessible.

View this post on Instagram

A post shared by ZEN Rooms (@zenrooms)


Bring in an element of fun or surprise into your service

Instagram gives you the ability to market awe-inspiring moments that your hotel can provide. Some of these are obvious (like your views) others can be hidden (like your spunky housekeeper). Give the hidden gems a push. Where possible create some, like a stunning drink or similar. Food and beverage is an easy area to get creative.

View this post on Instagram

A post shared by Princes Gate Hotel (@princesgatehotel)


Don’t forget…

If you’ve got it, flaunt it

Is your property located by the beach or somewhere in a rainforest? Do you have an infinity pool or a rooftop terrace that shows of the cityscape? If you’ve got a view or location that’s worth talking about, make sure you talk about it to your guests and nudge them to include it in their photos.

View this post on Instagram

A post shared by Leo Clark Ribeiro (@leoclark)


Get a hashtag

Make sure your brand has a hashtag. Keep it handy for guests to know – the room desk, in the lobby, at the reception and around your restaurant.


Invite your guests to create content

Prompt your guests into making you a part of your story. At the very minimum, at least give them your Instagram handle and hashtag.


Share your guests’ content

Thank users for including you in their posts, and where appropriate share their content on your platforms.

How To Make Your Hotel Instagram Worthy? was last modified: September 8th, 2021 by staah

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