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  • Home
  • MANAGEMENT
    • OTA commissions – can you cut back?

      Top 5 Questions Your Hotel Reservations Team…

      9 hotel pricing strategies you should know…

      An In-depth Guide to Hotel Revenue Management

      Upselling – The New Challenge for Hoteliers…

  • Marketing
    • Hotel marketing | 11 Tips to Kickstart…

      Hotel marketing | Local SEO cheat sheet…

      Digital Marketing: 10 Things Hoteliers Should Be…

      6 Hotel Marketing Trends to try for…

      Top Hospitality & Travel Marketing Trends You…

  • Tips & Trends
    • Mobile-friendly hotel website: what it means and…

      11 Travel terms & Hospitality industry trends…

      5 Tips On How to Target Corporate…

      The 2022 guide to attracting Gen Z…

      7 Awesome Tips To Improve Your Hotel’s…

  • News
    • Thoughtful Thursday: Easily Manage your Booking.com Content…

      STAAH Product Updates June

      The Big Travel Rebound Kuala Lumpur &…

      STAAH Integrates with Situ – a leading…

      Are you making the most of your…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • Lift in direct bookings & customer satisfaction…

      Hotel Polo Towers Group Maximize Growth &…

      Crescent Spa & Resorts Saw Average Annual…

      KLoe Hotel, Malaysia Boosts Direct Bookings By…

      GCC Hotel & Club, India gains an…

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    • All BLAAH BLAAH @STAAH e-Books Podcast Testimonials Webinars

      BLAAH BLAAH @STAAH with Avijit Arya and…

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      STAAH Product Masterclass – Series 1 How…

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      BLAAH BLAAH @STAAH with Tunku Iskandar

      BLAAH BLAAH @STAAH with Jimmy Mistry and…

      STAAH E-Guide: A-go-to-Communication Guide for Vacation Rentals

      STAAH e-Book How To Set Up Your…

      Opening Checklist post COVID-19: Things To Keep…

      EBOOK: BEGINNERS GUIDE TO REVENUE MANAGEMENT

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

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      Plume Villas New Zealand STAAH Testimonial

      Tunamaya Beach & Spa Desaru Malaysia STAAH…

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      Smart Distribution & Building a Resilient Business…

      STAAH Product Masterclass – Series 1 How…

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Online Sales Skyrocket Within Six Months of STAAH Connection

7 November 2017

India’s Fildalgo Group sees a 300% increase in revenue within six months of connecting to the STAAH platform. The growth figure touched a staggering 28 times within four years – and still growing strong! We throw the spotlight on their success.

Fidalgo infographic STAAH

The Properties

“So central So Convenient”. The tagline says a lot. Fidalgo Group prides itself in delivering an exemplary hospitality experience from its centrally located properties in Goa, Pune, Mumbai and Nagpur. Serving business and leisure travellers, the group aims to make trips accessible and comfortable for all.

The Need

Before connecting with the STAAH platform, Fidalgo Group was linked to three OTAs directly. They had a booking engine and no channel manager. Their online visibility was limited and the time spent in managing multiple sites was high. As a growing group, these issues needed to be addressed – quickly.

Tapas De, General Manager of the Fidalgo Group, has been a believer of STAAH’s technology since its early days in 2010. “I worked at the first Indian property that STAAH took on. The results we saw were phenomenal – from 0 to 1500 room nights per month!” says Tapas.

“Since then wherever I moved, STAAH followed, always delivering stellar results.”

In 2013 when Tapas moved to the Fidalgo Group, he connected the group to STAAH’s Instant Channel Manager and ConvertDirect Booking Engine.

Direct Sales Zoom off the Charts

Prior to STAAH, Fidalgo properties were listed on three OTAs. This quickly grew to 12 and the resulting direct booking and revenue increase was exceptional.

“With three channels our annual OTA business was around INR. 1.2 million per year. Switching over to STAAH in the same financial year, our revenue increased to INR. 4.8 million. The revenue multiplied to INR. 14.8 million in the second year and  INR 27.2 million in the third year. Now our online revenue is in excess of INR 34.2 million per annum!” says Tapas.

STAAH’s high-performing channel manager is integrated to more than 200 OTAs, GDS and payment gateways. Reliable and affordable, it makes updates to multiple channels in real time, minimising the risk of overbookings and increasing efficiency.

“We have not only increased the revenue and the number of platforms by reaching out to ore travellers across the globe, but

also saved lot of time and human resources to manage and update inventory through STAAH,” says Tapas. “Besides the insightful reporting is great to make informed strategy decisions.”

Combined with using ConvertDirect Booking Engine, Fidalgo has managed to improve the share of direct bookings within its growing online revenue pie.

“For us there is really no looking back. If only numbers tell a story of success, ours tell a very good one,” says Tapas. “But, that’s not all!”

“For us another outstanding feature of STAAH has been its team and the service, available 24X7, 365 days of the year,” adds Tapas.

Online Sales Skyrocket Within Six Months of STAAH Connection was last modified: May 1st, 2019 by staah

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