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STAAH Blog

  • Home
  • MANAGEMENT
    • OTA commissions – can you cut back?

      Top 5 Questions Your Hotel Reservations Team…

      9 hotel pricing strategies you should know…

      An In-depth Guide to Hotel Revenue Management

      Upselling – The New Challenge for Hoteliers…

  • Marketing
    • Hotel marketing | 11 Tips to Kickstart…

      Hotel marketing | Local SEO cheat sheet…

      Digital Marketing: 10 Things Hoteliers Should Be…

      6 Hotel Marketing Trends to try for…

      Top Hospitality & Travel Marketing Trends You…

  • Tips & Trends
    • 9 Useful Things Hotels Should Provide to…

      How Sustainability in Hotels can help save…

      5 reasons why you need a cloud-based…

      The 2022 guide to increasing your hotel’s…

      Revenue Management – where is all of…

  • News
    • MEET THE TEAM: WIPARAT, BUSINESS DEVELOPMENT MANAGER,…

      Thoughtful Thursday: Easily Manage your Booking.com Content…

      STAAH Product Updates June

      The Big Travel Rebound Kuala Lumpur &…

      STAAH Integrates with Situ – a leading…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • No more inventory glitches for Le ROI…

      How STAAH helped Escapades at Midhill in…

      Lift in direct bookings & customer satisfaction…

      Hotel Polo Towers Group Maximize Growth &…

      Crescent Spa & Resorts Saw Average Annual…

  • Resources
    • All BLAAH BLAAH @STAAH e-Books Podcast Testimonials Webinars

      STAAH Webinar How to Sell More Rooms…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      BLAAH BLAAH @STAAH with Tunku Iskandar

      STAAH E-Guide: A-go-to-Communication Guide for Vacation Rentals

      STAAH e-Book How To Set Up Your…

      Opening Checklist post COVID-19: Things To Keep…

      EBOOK: BEGINNERS GUIDE TO REVENUE MANAGEMENT

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      D Elegance Hotel Johor Malaysia STAAH Testimonial

      Plume Villas New Zealand STAAH Testimonial

      Tunamaya Beach & Spa Desaru Malaysia STAAH…

      de Laxston Hotel Indonesia STAAH Testimonial

      STAAH Webinar How to Sell More Rooms…

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      STAAH Product Masterclass – Series 1 How…

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Tips to have a successful hotel website to boost conversion

9 October 2020

Great guest experience begins with your website, even before the guest walks in through the door. Your website should be creating potential customers to paying guests.


Attract visitors with a beautiful & responsive website. Engage them with good content & design. Then convert your web visitors into guests with STAAH’s powerful booking engine.

Your hotel’s website is its face on the internet. If it doesn’t do a good enough job, it is more than likely that your prospects will choose your competition over you.

Here are a few tips that can help you increase conversion from your hotel website and drive more direct bookings:

Simple Navigation

With the new normal, everyone is online and to attract a potential guest you must have your hotel website stand out.

Don’t clutter your homepage – or any page for that matter. Provide only relevant information and in easily digestible bits. Remember you’re dealing with a fickle web audience and have only a few seconds to sell them your story and convert and make sure it’s mobile optimized.

Making a site’s navigation feel as effortless as possible is one way to make people follow through with the booking on your own site. STAAH Instant Website has a solution to attract visitors with a beautiful & responsive website.  Engage your visitors with good content & design.

High Res Images & Videos

Content is the key to a good website. Showing the guests before they arrive a virtual room tour or high res images of the property rooms, facility, and amenities scan create a huge difference.

A booker is more likely to book after seeing the images because he will be convinced with a story in his mind of what to expect from the property.

Seamless Booking Engine

Ensure that you have an easy to use and secure booking engine. Then convert your web visitors into guests with a powerful booking engine such as STAAH ConvertDirect Booking Engine.

STAAH also has a great widget ‘WatchMyRate’. The WatchMyRate widget displays live rates from five different channels, which can be seen by all visitors, driving direct bookings and revenue for your property. Remember to make sure your booking engine complies with the requirements of the Payment Card Industry Security Standards Council (PCI DSS).

Mobile friendly

This is a must-have and cannot be neglected. If you aren’t mobile-friendly, make that your #1 on your to-do list! Non-mobile friendly sites are now being penalized by search engines and ranking systems, which will make any competitors show above yours as a priority.

In this day and age, you will find that a majority of your potential guests will be booking online, and on their mobile. Your website needs to be optimized for this to happen and make it easy for them to book. You can also set Mobile-only deals to attract more direct bookings from your hotel website.

Reviews and Testimonials

Tips to have a successful hotel website to boost converisonCustomer reviews should be a big part of your content because it helps to build trust if a potential guest is about to book via your website. Having reviews displayed can create transparency and help the book decide to complete a booking.


Tips to have a successful hotel website to boost conversion was last modified: April 19th, 2021 by staah

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