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The Role of a Hotel Revenue Manager: Responsibilities,...
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STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

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      BLAAH BLAAH @STAAH with Mauro Risch

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      Alexa+ could earn “top-of-the-funnel” spot in travel…

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      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

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      STAAH Webinar: From Search to Stay: Maximize…

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Is the Global Distribution System (GDS) a Good Fit for My Property?

28 August 2024
GDS For hotels

Over 87% of GDS hotel reservations are related to business travel. GDS reservations have recovered from the COVID period and, in 2024, have surpassed the previous peak reached in 2019.


This growth has led to a significant increase in the number of hotels listed on the GDS. Therefore, hotels considering listing on the GDS should seek expert advice to determine if it’s the right fit for them.

Let’s examine some of the factors that can guide a Hotel’s your decision.

Defining the GDS: What Is Global Distribution System?

Global Distribution System (GDS) serve as a network that allows over 600,000 travel agents globally to access your hotel’s room availability and rates in real time. For hotels, GDS offers a channel to engage with corporate travel planners and international agents who typically depend on these systems for their accommodation bookings.

Assessing Hotel Compatibility: Key Considerations of GDS For Hotels

Evaluation of Hotel Suitability for GDS: Summary of Criteria

Before integrating with the Global Distribution System (GDS), it is essential to determine if your hotel can genuinely leverage this platform. Consider the following critical factors:

1. Target Demographic: If your hotel regularly accommodates business travellers, utilising GDS can be highly advantageous. Many corporate travel agencies and large organisations prefer to book through their travel agents and GDS platforms.

2. Location and Demand: Is your property situated in a high-demand Business location?

Properties situated in vibrant urban areas, close to major transport links, or in sought-after tourist destinations can significantly benefit from enhanced exposure through GDS.to maximize your property’s visibility, consider the following:

  • Major Companies
  • Airport
  • Hospitals
  • Light Industrial Complexes
  • Government Departments
  • Courts/Banks
  • Business Centres

If your property is close to these key locations, leverage this advantage through GDS to boost your exposure and attract more guests.

3. Room Availability: Properties with a larger number of rooms (40 or more) are more compatible with GDS, as they can effectively cater to the demand generated by this distribution channel.

4. GDS Fees: There are fees involved for hotels participating in the GDS such as hosting fees, transaction fees, and possible commissions. It is important to give consideration to these with good advice from your chosen GDS host.

5. Technical Capabilities: A reliable connection between your Channel Manager and Property Management System (PMS) to feed Rates and Availability to GDS is crucial. Your technology must facilitate real-time updates to prevent issues like overbooking.

GDS Checklist: Is It Right for Your Property?

To assist you in determining whether to list your property on a Global Distribution System (GDS), we have compiled a checklist of questions. Each question is accompanied by an explanation to facilitate your decision-making process.

1. Does your target audience include a considerable number of business travelers?
GDSs are especially advantageous for properties that serve corporate clients as 87+% of GDS reservations are Business Travel related. 

2. Do you possess sufficient room inventory to accommodate increased demand?
Having a larger inventory allows you to manage the potential increase in bookings that may arise from GDS. 

3. Consider fees charged by your GDS Host
Evaluate all related costs, including monthly fees and transaction fees.

4. Are your competitor hotels listed on the GDS?
Consider and receive advice if your major competitor hotel is on the GDS. This would indicate consideration should be given by a hotel to be listed.

Recommended To Read: “All in One” Property Management Systems Vs “Best of Breed” Solutions

Conclusion

Choosing to list your property on a Global Distribution System is not a universal solution; it necessitates a thorough evaluation of various factors including your target audience, geographical location, available inventory, financial resources, and technological infrastructure. Utilizing the checklist provided can help you arrive at a well-informed decision that supports your business objectives.

If your property meets the outlined criteria, GDS could serve as an effective means to enhance visibility and drive bookings. Conversely, if your hotel does not fulfil these requirements, exploring alternative distribution channels may yield better results. It is essential to assess your options meticulously to identify the most suitable strategy for your property.

Click here to learn more about STAAH GDS.


STAAH GDS

Is the Global Distribution System (GDS) a Good Fit for My Property? was last modified: September 13th, 2024 by Nashi Dasgupta

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