Finding the right revenue optimization tool can feel like searching for a lighthouse in a storm, properties need a solution that provides clarity, direction, and control in a rapidly changing market.
Many properties, especially groups of properties struggle with manual rate updates, rigid pricing structures, and inconsistent revenue strategies. Matrix – Revenue Control is designed to solve these challenges, offering powerful automation, flexible configurations, and deep insights to increase profitability effortlessly.
Why Matrix – Revenue Control?
Matrix – Revenue Control introduces several advanced features that simplify revenue management and help properties make data-driven pricing decisions.
Key Features & Benefits
1. Flexible Season Management (Date Ranges)
- Previously fixed preset seasons are now fully customizable.
- Properties can rename, hide, or delete season settings based on their needs.
- Ensures a more dynamic and adaptable approach to seasonal pricing.
2. Optimized Master Rates
- Inventory tiers now have unique identifiers, ensuring structured rate management.
- New formula functions allow default tier pricing automation.
- Special Tier Pricing: Allows rates to be applied regardless of inventory restrictions, helping hotels maintain rate integrity.
3. Advanced Formula Management
- Nested Master Functionality: Create dependent rate structures where sub-rates derive from a master rate.
- Rate Grid Preview: Hotels can visualize configured rates before applying them, minimizing errors.
4. Revenue Control Panel Enhancements
- Two new rate management methods:
- Overwrite From Rate Grid: Dynamically update rates by selecting from an interactive rate grid.
- Replace Tier Bands: Swap an existing tier rate with another to maintain revenue flexibility.
- Enhanced rule functionalities for better tier and rate management.
- Availability and rate reports help revenue teams make data-driven decisions.
5. Historical Rate Tracking for Transparency
- The Summary Module logs all rate updates and stores historical data.
- Provides full visibility into rate changes and pricing strategies.
- Helps with compliance tracking and revenue performance analysis.
Real-World Application: How It Works in Daily Operations
Imagine a group of properties/chain of hotels managing multiple properties across different regions. With Matrix – Revenue Control V2:
- The revenue manager can set seasonal pricing dynamically instead of using fixed presets.
- Different room categories can have nested rates where premium suites derive their pricing from a master ‘Deluxe’ category.
- If occupancy fluctuates, they can quickly adjust tier bands to optimize revenue without manually updating every single rate.
- The team can track all changes and ensure consistency across properties, avoiding errors and revenue leaks.
Example: Setting Up Matrix – Revenue Control
- Define Date Ranges – Customize seasons by renaming, hiding, or deleting preset options.
- Configure Master Rates – Assign tier names and apply formula-based pricing.
- Set Up Special Tiers – Create fixed-rate tiers that override standard pricing models.
- Apply Nested Formulas – Establish rate dependencies between different room categories.
- Manage Rates Dynamically – Use the Revenue Control Panel to overwrite or replace tier bands as needed.
- Track Changes with Summary Module – Monitor rate updates through activity logs for transparency.
The Future of Smarter Revenue Management Starts Here
Matrix – Revenue Control isn’t just another tool, it’s the guiding star that helps properties navigate the complexities of pricing and profitability. Whether you’re managing a single hotel or a global portfolio, this solution ensures smoother operations, increased flexibility, and data-backed decisions.
Read the article here for setup details.
Take control of your revenue strategy today, and experience Matrix – Revenue Control in action!
