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STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • How to Attract More Bookings with Irresistible…

      Are You Losing Bookings? Common Website &…

      What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

  • News
    • STAAH Revolutionizes Black Rock Hotels’ Online Booking…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Drive More Bookings with…

      Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

  • Success Stories
    • The Citi Residenci Hotels: Building a Smarter…

      Boutique Vietnamese hotel reclaims direct bookings with…

      Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

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      STAAH Webinar: Manage Revenue Mastery: How to…

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Basic Mobile SEO for Beginners

18 September 2020

Mobile SEO

Mobile SEO is the process of optimizing your website for smartphones and tablets.


Given that 58% of Google searches are now mobile, you can understand why marketers fuss about it.

As an accommodation provider, it is extremely important to keep your booking website mobile optimized as well.

Following Google’s Mobile-First, all SEO activities are in favor of mobile.

Google ranks mobile-friendly websites over others.

50% of searches are on mobile. Naturally, search giant Google has responded with numerous updates that favor websites that are mobile-friendly, responsive, and fast loading.

If your desktop site is being served up on mobile, you’re in trouble and it is time for an update – PRONTO! Luckily building a responsive site is easy in this day and age. We do not recommend having mobile sites (with an M before the URL) or dynamic sites (content served up based on device type).

Top tips when making your website mobile-friendly. not just for the search engines but for the users:

Ensure you trump the mobile speed test.

Basic Mobile SEO for Beginners

You don’t want to miss out on a website visitor just because of your slow website loading. Ask your SEO team or developer to make sure the speed is tested regularly.

Content should be easy to read on mobile.

Basic Mobile SEO for Beginners

Play around with a clean and easy to browse journey on your mobile view. The booking step should be easy and visible for mobile visitors. Content (rates, availability, gallery, etc) should be easily readable and not overlapping.

Use HTML5 for video and animated content (a coding language).

Basic Mobile SEO for Beginners

HTML5 coding is important especially for your video content. Ask your developer to make sure these are taken care off.

Don’t miss the ‘viewport content’ tag – else your content will look funny on mobile.

Basic Mobile SEO for Beginners

Basic SEO tags need to be checked and monitored for better search optimization.

Use styling to your advantage – smaller header images, negative space, and social share buttons.

text image 1

Even in the Mobile view, text and images make a huge difference. Take care of your placements and if possible do add the social share buttons which can help if a visitor to recommends somebody by sharing your hotel website deal.

Don’t rush into Accelerated Mobile Pages (AMP).

Basic Mobile SEO for Beginners

First, make an analysis or talk to your SEO team and then implement Accelerated Mobile pages. Study them carefully before implementing them.

 

Small property owners who might not have an SEO team, it is recommended to first study what SEO is and how it can create a difference if you want to promote your property, have a presence online, and attract guests.


This article has been taken from STAAH’s Ebook on Hotel SEO for Beginners


Make sure to discuss all these points with your web developer for your accommodation website. If you are getting more bookers via mobile then it is important to keep your mobile website journey swift and seamless.

Did you know? You can set Mobile-only promotions and packages to attract guests via the Smart Pricing feature in STAAH. So if your Mobile SEO is up to date you can attract more guests and target better.

Today’s bookers while browsing don’t like wasting time and navigate away if a website takes too long to load.

You don’t want to miss a visitor because they might be a potential guest.

In the new normal people are more online now and are constantly searching, being an accommodation provider your booking engine should be also mobile-friendly. STAAH ConvertDirect is designed to move users seamlessly through the booking path. Find out more here

SEO Itself is a broad topic and there are many areas to be covered. If you are new to this, Download our FREE E-book on Hotel SEO for Beginners


seo for hotel

Basic Mobile SEO for Beginners was last modified: June 14th, 2022 by staah

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