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STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

  • News
    • Thoughtful Thursday – Drive More Bookings with…

      Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

  • Success Stories
    • Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

      STAAH Webinar: From Search to Stay: Maximize…

      STAAH Webinar: Manage Revenue Mastery: How to…

      STAAH Webinar: Manage Revenue Mastery: How to…

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Blended travel | what it means and how to prepare your hotel for it?

24 May 2023
Blended travel what it means and how to prepare your hotel for it

An Expedia survey shows that 76% of travellers extend their business travel into a leisure trip. How is your hotel preparing to attract these guests?


Also known as “bleisure”, blended travel is not new to many hoteliers post Covid. It’s one of the new normal that is redefining how we cater to guests. Extending a work trip into a leisure holiday is just one part of blended travel. It also covers workations (working from elsewhere and remote workers), digital nomads (people who work full time and travel) and corporate retreats.

Professionals from different industries value flexibility. Remote workers are increasingly popular and want to enjoy their stay and explore the destination like tourists do. The line between traveling for business or pleasure is blurred.

Blended travel and audience targeting

Blended travel what it means and how to prepare your hotel for it 5

With blended travel, target audiences just become broader and less defined. There are no more business trips as opposed to leisure ones. Now it’s a mix, and opportunities to engage new guests are available to properties of all sizes.

The broadening of audiences means your property needs to cater to facilities that target a broader audience and not limited to niche travellers. Expect business travellers who turn up on your resort expecting high-speed internet and other business-related amenities to carry out their work while being on holiday – probably with their family.

How to prepare your hotel for blended travellers?

1) Repurposing spaces.

Blended travel what it means and how to prepare your hotel for it 3

Create spaces for meetings, coworking or changing the function of public spaces to facilitate business or suit families. For instance, you can convert your restaurant into a shared workspace with high-speed internet and other business amenities at hand.

2) Establish local partnerships and create special packages.

Look for dining, entertainment and tours that would interest business travellers staying with you. Extend these as part of the experience of staying with you through a package offering. Nothing like a well-rounded work trip! You can even extend the idea from typical tourist offerings to things such as healthy eating, fitness or gym packages for guests staying for extended periods.

3) Offer discounts.

Blended travel what it means and how to prepare your hotel for it 2

Take advantage of the increased demand for longer stays. For example, you can set discounts on food & beverage and other services, such as laundry and wellness, for stays longer than 28 days. Or you can offer discounts on an additional day on a weekend stay (Mondays or Thursdays).

4) Enhance productivity with tech support.

High-speed internet is a must. Also consider investing in video conferencing needs, copying, etc.

5) Create a loyalty programme

Create a loyalty programme for blended travellers. If they like what you offer, a loyalty programme will help improve their return rates and also help in boosting your direct bookings.

6) Improve personalisation.

Blended travel what it means and how to prepare your hotel for it 4

Business travellers, more than any other type of traveller, value a personalised service. Leverage the data you have on them to record their preferences and ensure it is available to them on their next visit – their favourite room or meal or special requests.


Guest Experience


Tips to attract blended travellers

Now that you’ve set up your property for these emerging travellers, tweak your distribution and marketing strategy to attract them.

  1. Revisit your channel strategy. Are you targeting corporate travel agents and OTAs preferred by business travellers?
  2. Tweak your marketing materials, including website and social channel content to show your guests you can manage business needs along with a relaxing holiday.
  3. Load blended traveller-specific promos into your hotel booking engine and across channels, featuring local experience offers.

To conclude

As blended travel gains momentum, it is expected to extend peak seasons and boost occupancy in the shoulder and lower seasons too. Understand and embrace this hospitality industry trend and see your occupancy and revenue grow every day of the week.


STAAH Blog Sustainability in Hotels 2

Blended travel | what it means and how to prepare your hotel for it? was last modified: June 8th, 2023 by Nashi Dasgupta

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