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The Role of a Hotel Revenue Manager: Responsibilities,...
Kenyan hospitality group’s smart switch to STAAH
What Is a Hotel Booking Engine and Why...
Bookings rise beyond expectations for boutique UK property
Seamless Integrations: Enhancing Hotel Operations with Advanced Channel...

STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

      STAAH Webinar: From Search to Stay: Maximize…

      STAAH Webinar: Manage Revenue Mastery: How to…

      STAAH Webinar: Manage Revenue Mastery: How to…

  • Free Demo

Hotel marketing on Threads – what you need to know

19 July 2023
Threads Hotel Marketing 2023

Only launched on 5 July 2023 by Meta, Threads is already becoming a buzzword for marketers. Will it serve your hotel’s marketing needs?


What is Threads?

Threads is a new social networking app from Meta Platforms (owners of Facebook, Instagram and WhatsApp). It is closely integrated with Instagram and is currently only available on iOS or Android devices. Meta has described Threads as “Instagram’s text-based conversation app”.

It gives its users the opportunity to post updates, share text, images, videos and interact with other users’ posts via likes, reposts and replies. The similarity to Twitter is clear, but Meta claims to have goals to keep this space more “kind” and “friendly”.

How to set up Threads?

  1. Download the Threads app on your iOS or Android device.
  2. Sign-up to a new account once installed. You can create a new account or login using your existing Facebook or Instagram credentials. There is a seamless integration between these platforms so you can easily connect with your existing social networks.
  3. Customise your profile, adding a picture, writing a brief bio and adding interests. The better you define this, the closer you will be to like-minded people on this channel. Keep your target audience in mind when writing your business profile.
  4. Start browsing different communities and conversations. Join one that interests you and actively engage by participating.

A few things you should consider when joining threads…

STAAH THREADS FOR HOTELIERS 1

  • You must have an Instagram account to use Threads
  • No direct messaging is available on Threads, but you can use Instagram for this if your customer engages with you Threads
  • Posts have a 500-character limit
  • No hashtag feature on Threads (yet)
  • Like other social platforms, to make the most of this channel, be social. Participate in the discussion and don’t be pushy when it comes to getting your brand message out
  • While there’s not a direct ad placement feature or paid offering on Threads at the moment, brands and agencies can lean into engaging with the platform’s users. Use it for community building and authentic conversations

Advantages for a hotel brand to join Threads

STAAH THREADS FOR HOTELIERS

  1. Streamlined communications given the nature of the platform. You can create your own “hotel network” and use it to engage and send quick updates or timely offers. For now this is a clutter-free environment with a huge potential to create focused communities for your hotel.
  2. It’s easy to share content given the integration with Instagram. Behind-the-scenes glimpses, story-style updates … these can all be quickly shared across all platforms, increasing the reach of your message.
  3. Offer instant customer support by being readily available on this popular channel.
  4. Authentic conversations on subjects that interest your target audience, improving your brand connection with them.

To conclude

Like other social channels, the buzz around Threads is to be expected. While the potential is huge, the opportunity it unleashes for businesses is yet to be fully understood.

STAAH Digital Marketing

As a hotel marketer, you must evaluate the inclusion of this channel into your marketing mix with your unique needs in mind. Are your guests likely to use this channel? Do you have the resources to create content and engage with communities on this channel? How will it fit in with your broader marketing strategy? There are many questions to be answered. Yet, it’s worth giving it a go – even if the first drive is FOMO (Fear Of Missing Out)!


Tell us how you go with Threads and your experience of using it so far on marketing@staah.com

Follow us on Threads @staahonline

7PS of Marketing

Hotel marketing on Threads – what you need to know was last modified: July 25th, 2023 by Nashi Dasgupta

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