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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

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Instagram: Is it for you?

27 August 2021
Hotelier Instgram

If you fancy bringing some of the 700 million users of Instagram on an Insta-Holiday to your place, then yes, it is for you. You can do wonders by doing very little on this visual and rich storytelling platform.


Here are a few tips for success on Instagram for your accommodation account:

1) Content Strategy

Content Strategy

Put together a content strategy. You don’t have to – and should not – create everything yourself. Share the content that’s already been created. Create posts that prompt engagement. Visual content and videos on Reels (Short videos with music) can help you get potential guests.

2) Create Hashtags

woman showing hashtags

Hashtags are key to success for any Instagram account. Get familiar with the hashtags and start using it while posting your property pictures. Hashtags on Instagram helps in search and keyword ranking. For example, #aucklandhotels, #uniquehotels, #goahotels, etc.

3) Invite Influencers

Invite Influencers

Influencers play a huge role in promoting and marketing the brands on Instagram. Accommodation owners can leverage Instagram influencers by inviting them to stay at their hotels/resorts/vacation rentals and help cross-promote each other. Identify and follow a whole bunch of influencers and guests. They will most likely follow you back.

4) Share & Repost

Instagram is a visual social media platform. It’s all about sharing reposting posts and engaging with followers. Share the love. Repost, comment…it’s all about engagement.


Read 10 tips to engage with your Instagram followers here


5) Track your Competitors

Instagram works well with what’s trending, Spy on your competitors. Knowing what’s happening will help you stay on top of the trends and conversations. You could use similar promotions and posts to attract the audience to follow your Instagram account.

6) Tell Visual Stories

Visual Stories

Marketing is all about stories that you tell. Share an engaging visual story, get behind the scenes. Show off your property with stunning videos. The more compelling your story, the greater the engagement you would drive and the better it performs on Instagram. Harness the powers of apps (many of them free) to beef up your images and videos.


This article has been taken from STAAH’s FREE e-Book on Digital Marketing Toolkit for Independent Hoteliers.

Download the Full toolkit here

Digital Marketing toolkit

Instagram: Is it for you? was last modified: June 9th, 2022 by Nashi Dasgupta

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