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      6 Xu hưáŧ›ng mᚥng xÃĢ háŧ™i mà…

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      Alexa+ could earn “top-of-the-funnel” spot in travel…

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      STAAH Launches New eBook to Help Hoteliers…

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      STAAH ReviewMinder Playbook

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STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      āđ‚āļ›āļĢāđāļāļĢāļĄ Hotel Consortia: āļ­āļĒāđˆāļēāļ‡āđ„āļĢ āļ—āđāļēāđ„āļĄ āđāļĨāļ°āļ„āđˆāļēāđƒāļŠāđ‰āļˆāđˆāļēāļĒāđ€āļ—āđˆāļēāđ„āļŦāļĢāđˆ?

      āļ•āļąāļ§āļˆāļąāļ”āļāļēāļĢāļŠāđˆāļ­āļ‡āļ—āļēāļ‡ Channel Manager āļ„āļ·āļ­āļ­āļ°āđ„āļĢ āđāļĨāļ°āļ—āļģāđ„āļĄāļœāļđāđ‰āđƒāļŦāđ‰āļšāļĢāļīāļāļēāļĢāļ—āļĩāđˆāļžāļąāļāļˆāļķāļ‡āļˆāļģāđ€āļ›āđ‡āļ™āļ•āđ‰āļ­āļ‡āļĄāļĩ?

  • Marketing
    • Google Can Now See Your Instagram Posts…

      Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      6 Xu hưáŧ›ng mᚥng xÃĢ háŧ™i mà…

  • Tips & Trends
    • The Future of Hotel Marketing: AI-Driven Visuals…

      Unlocking High-Value Bookings: Why GDS Guests Are…

      The Untapped Goldmine: Why Regional OTAs Could…

      Scroll, Click, Book: Why the Guest Journey…

      Find Your Fit: The Smart Way to…

  • News
    • Thoughtful Thursday – Flexible Dates Made Simple:…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Cleaner. Clearer. Faster. SwiftBook’s…

      STAAH Launches New eBook to Help Hoteliers…

      STAAH Product Updates You Can’t Miss –…

  • Success Stories
    • STAAH enabled a 50% boost in revenue…

      Direct Bookings Up, Errors Down: Asiatic Hotel’s…

      More Bookings & Better Visibility with STAAH…

      Wild benefits! 40% jump in online revenue…

      Lulu Boutique Hotel: Seamless Tech, Unique Stays…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Podcast Quiz Testimonials Webinars

      STAAH Launches New eBook to Help Hoteliers…

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH Launches New eBook to Help Hoteliers…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

      STAAH Webinar: From Search to Stay: Maximize…

      STAAH Webinar: Manage Revenue Mastery: How to…

      STAAH Webinar: Manage Revenue Mastery: How to…

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Instagram: Is it for you?

27 August 2021
Hotelier Instgram

If you fancy bringing some of the 700 million users of Instagram on an Insta-Holiday to your place, then yes, it is for you. You can do wonders by doing very little on this visual and rich storytelling platform.


Here are a few tips for success on Instagram for your accommodation account:

1) Content Strategy

Content Strategy

Put together a content strategy. You don’t have to – and should not – create everything yourself. Share the content that’s already been created. Create posts that prompt engagement. Visual content and videos on Reels (Short videos with music) can help you get potential guests.

2) Create Hashtags

woman showing hashtags

Hashtags are key to success for any Instagram account. Get familiar with the hashtags and start using it while posting your property pictures. Hashtags on Instagram helps in search and keyword ranking. For example, #aucklandhotels, #uniquehotels, #goahotels, etc.

3) Invite Influencers

Invite Influencers

Influencers play a huge role in promoting and marketing the brands on Instagram. Accommodation owners can leverage Instagram influencers by inviting them to stay at their hotels/resorts/vacation rentals and help cross-promote each other. Identify and follow a whole bunch of influencers and guests. They will most likely follow you back.

4) Share & Repost

Instagram is a visual social media platform. It’s all about sharing reposting posts and engaging with followers. Share the love. Repost, commentâ€Ķit’s all about engagement.


Read 10 tips to engage with your Instagram followers here


5) Track your Competitors

Instagram works well with what’s trending, Spy on your competitors. Knowing what’s happening will help you stay on top of the trends and conversations. You could use similar promotions and posts to attract the audience to follow your Instagram account.

6) Tell Visual Stories

Visual Stories

Marketing is all about stories that you tell. Share an engaging visual story, get behind the scenes. Show off your property with stunning videos. The more compelling your story, the greater the engagement you would drive and the better it performs on Instagram. Harness the powers of apps (many of them free) to beef up your images and videos.


This article has been taken from STAAH’s FREE e-Book on Digital Marketing Toolkit for Independent Hoteliers.

Download the Full toolkit here

Digital Marketing toolkit

Instagram: Is it for you? was last modified: June 9th, 2022 by Nashi Dasgupta

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