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STAAH Blog

  • Home
  • MANAGEMENT
    • OTA commissions – can you cut back?

      Top 5 Questions Your Hotel Reservations Team…

      9 hotel pricing strategies you should know…

      An In-depth Guide to Hotel Revenue Management

      Upselling – The New Challenge for Hoteliers…

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    • Hotel marketing | 11 Tips to Kickstart…

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      6 Hotel Marketing Trends to try for…

      Top Hospitality & Travel Marketing Trends You…

  • Tips & Trends
    • 9 Useful Things Hotels Should Provide to…

      How Sustainability in Hotels can help save…

      5 reasons why you need a cloud-based…

      The 2022 guide to increasing your hotel’s…

      Revenue Management – where is all of…

  • News
    • MEET THE TEAM: WIPARAT, BUSINESS DEVELOPMENT MANAGER,…

      Thoughtful Thursday: Easily Manage your Booking.com Content…

      STAAH Product Updates June

      The Big Travel Rebound Kuala Lumpur &…

      STAAH Integrates with Situ – a leading…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • No more inventory glitches for Le ROI…

      How STAAH helped Escapades at Midhill in…

      Lift in direct bookings & customer satisfaction…

      Hotel Polo Towers Group Maximize Growth &…

      Crescent Spa & Resorts Saw Average Annual…

  • Resources
    • All BLAAH BLAAH @STAAH e-Books Podcast Testimonials Webinars

      STAAH Webinar How to Sell More Rooms…

      BLAAH BLAAH @STAAH with Dia Mirza

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      STAAH e-Book How To Set Up Your…

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STAAH stars in five-star Thai hotel’s success

1 March 2021
The Zign Hotel Thailand STAAH

The artfully crafted The Zign Hotel in Pattaya turned to STAAH more than two and a half years ago to simplify inventory management.


The Zign Hotel

The Zign Hotel Pattaya, a masterpiece of a “de-sign” art hotel, is thrived in the modern transformation of arts throughout the time. Located on the peaceful sands of Naklua beach [Pattaya, Thailand], it offers five-star oceanfront accommodation with attentive and warm service to guarantee guests an enjoyable stay.

The hotel features different room types and villas. Its location makes it ideal for travellers seeking a relaxing getaway or businesses looking for a stellar venue for their next event or conference. On-site spa and indulgent dining experiences complete everything a holiday-goer seek from their next getaway.

The challenge

Apart from its architecture, The Zign Hotel is known for personalized service and great attention to detail by staff. However, as the traveller base for this unique property grew, managing business operations with a continued commitment to customer service was becoming challenging.

New distribution technology was necessary to streamline administrative tasks such as inventory management, grow profitability and continue improving the guest experience.

Joining the STAAH network

STAAH stars in five-star Thai hotel’s success

The Zign Hotel’s move to STAAH happened in late 2017 as the platform came highly recommended by industry connections.

The STAAH channel manager stood out for its array of connections, from smaller niche OTAs to the big guys in the segment. For a premium property, the ability to use niche channels is important. The Zign team was also impressed with the simplicity of the platform – designed for humans in a manner that is easily manageable by other humans.

Another key feature that won The Zign Hotel over was the Group Reporting functionality to provide an overview of rates, inventory and revenue. The ability to manage rates and inventory and access reporting on the go via the STAAH app made the proposition even more attractive. The deal was sealed with the platform’s affordability.

In addition to 200+ connections and an insights-driven approach to rates and inventory management, STAAH Channel Manager boasts, reliability, dynamic rate management and ability to manage promo codes – all from a single dashboard.

The icing on the cake is the service. It is prompt and proactive with issues being addressed promptly. Since the product has been developed by a team of one-time hoteliers, they have a firm finger on the pulse of the industry, ensuring the STAAH channel manager continually evolves to deliver to the needs of the industry now.

The result

The Zign Hotel Thailand STAAH

The biggest win for The Zign, apart from increased profitability by 60%, has been the efficiency gain.

With most administrative tasks managed within a single dashboard and in a few clicks, inventory and rates management is a breeze.

The property is more visible globally than ever before via STAAH’s channel connections and well on its way to building strong brand recognition.


To know more about this beautiful Thai property visit www.thezignhotel.com

STAAH stars in five-star Thai hotel’s success was last modified: June 21st, 2022 by staah

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