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The Role of a Hotel Revenue Manager: Responsibilities,...
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Bookings rise beyond expectations for boutique UK property
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STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

      STAAH Webinar: From Search to Stay: Maximize…

      STAAH Webinar: Manage Revenue Mastery: How to…

      STAAH Webinar: Manage Revenue Mastery: How to…

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Technology – your partner in crisis

20 May 2020
Technology – your partner in crisis

Times are undoubtedly tough. But if you’re hoping for sustenance in the short term and a bounce back later, focus on your hospitality technology.


COVID-19 has quickly brought the hospitality industry to a grinding halt. As hoteliers grapple with closures and layoffs, technology remains a steadfast partner. In this article we look at some ways your technology choices can help – or is already helping you – at this time of crisis.

When every enquiry matters…

Technology – your partner in crisisWe’ve all familiar with the “lookers not bookers” syndrome on our sites. In the time of crisis, where every website visitor could be a potential enquiry, it is important to ensure your

website booking engine is performant and able to convert. It is time to turn on the bells and whistles your booking engine comes with – promo codes, add-on services, upgrades and cross-promotions.

Ride the #supportlocal wave

As economies around the world crumble, the desire to support the community and local businesses is stronger than ever.
You can ride this emotion by leveraging your gift voucher engine. Encourage your locally based loyal guests and communities to buy a voucher for a friend or family member for future redemption. It is a great way to get the cash flowing again.

Stay visible

Technology – your partner in crisisYour OTA listings are like a billboard. While it may seem that no one is viewing this billboard now, maintaining its presence is critical. Why? Because if you remove your billboard, someone else will take the spot – and getting it back from them when you need to be seen is tough. OTAs work on a ranking system. The higher you rank, greater your visibility and thus chances to get booked. If you remove your listing, you are putting this online visibility at risk.

Stay bookable

Destinations Marketing Organisations (DMOs) around the world are continuing campaigns to keep the preference for their destinations high – getting people (domestic and international) to consider and plan for a holiday, but book later.

Your online presence via reviews, listings, website, etc form a key part of this planning phase. So, remain visible. You can even incentivise getting forward bookings now with flexible cancellation policies. Without your tech stack, including channel manager and PMS, your ability to manage this visibility and take forward bookings is greatly reduced.

Cloud – the saviour

Washing our hands for 20 seconds is not the only behavioural trend that has popped up during the pandemic; working remotely has been adopted en masse. Your cloud-based technology is supporting this switch without a glitch as revenue managers and teams connect from homes to manage elements that are crucial to operations. Make sure you are leveraging all features your PMS and channel manager that allow for collaborative working.

Efficiencies in working

Every dollar saved is a dollar earned. Your tech stack brings operational efficiencies and automation that are crucial to your
business such as time spent in rates management, real time intelligence, etc.

When the dark clouds pass

This will be over. When it is, we will bounce back – creative and bursting to make the most of pent-up demand. Setting up complex technology or restarting technology you may have paused could be an ordeal. Being ready from Day 0 to stay ahead of the pack is important to make the most of the “rush hour demand”.


Are you using your technology to be your crisis support partner? Is your team skilled to make the most of your tech stack? Now maybe the time to upskill. Connect with your technology suppliers to make a headway – it’s all about being ready for the bounce back.

 

Technology – your partner in crisis was last modified: October 26th, 2022 by staah

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