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STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

  • News
    • Thoughtful Thursday – Drive More Bookings with…

      Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

  • Success Stories
    • Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

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      STAAH Webinar: From Search to Stay: Maximize…

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Your Most Profitable Path: Direct Bookings and What You’re Missing

25 October 2023
SwiftBook STAAH How to drive direct bookings

In the dynamic world of hotel reservations, capitalizing on your website’s potential is vital for hoteliers. With 60% of visitors to Online Travel Agencies (OTAs) eventually checking out your website, the opportunity to secure commission-free direct bookings is substantial.


The key to harnessing this potential lies in your Internet Booking Engine (IBE), a tool designed to attract and convert users seamlessly. In this article, we’ll explore what makes an IBE invaluable and offer insights into choosing the perfect booking engine for your property.

What Makes an Internet Booking Engine So Precious?

SwiftBook powerful booking engine

Cost Savings:
OTAs are marketing powerhouses, but they come at a cost. By converting website visitors into actual bookings, you can significantly reduce the commissions paid to OTAs. This not only boosts your profits but also allows you to establish a direct relationship with your guests, making upselling and future marketing more effective.

Independence:
While OTAs dominate the market, savvy travelers often research and shortlist options directly on hotel websites. If you can capture and convert this traffic, you gain greater control over your bookings, brand image, and guest experience.

Driven by data:

Marketing today is all about understanding your audience. How do you do this? Via data. Your booking engine is a warehouse of this data. A smart booking engine not just provides you this data, but processes it into insights so you can make informed decisions on how to capitalise on the users coming to your website and booking engine.

Choosing a Booking Engine:

SwiftBook STAAH How to drive direct bookings 2

1) Security

You’re expecting guests to process their payments via this channel. Of critical importance is security. Also, ensure that you’re connected to all your relevant payment gateways. It is important to ensure that these payment gateways are PCI-certified as well.

2) Smart.

Smart pricing, Promo codes … these features should be an integral component of a good booking engine in order to drive direct bookings. Knowing your user’s location, device, etc. and dynamically delivering the right deal at the right team is a more efficient way to market your property and increase direct bookings.

3) Driven by data.

Marketing today is all about understanding your audience. How do you do this? Via data. Your booking engine is a warehouse of this data. A smart booking engine not only provides you this data, but processes it into insights so you can make informed decisions on how to capitalise on the users coming to your website and booking engine.

STAAH SwiftBook

SwiftBook STAAH How to drive direct bookings Tips to drive direct Bookings

Drive Commission Free Direct Bookings to your Property with SwiftBook
A solution that no hotelier should ignore. Save on Commissions and drive more revenue in your booking engine.

STAAH SwiftBook helps properties drive direct sales from their website with advanced hotel booking software | Why SwiftBook?

1) Zero Commissions, More Direct Bookings:

With STAAH SwiftBook, you can wave goodbye to hefty commissions. Create an irresistible hotel website that convinces visitors to book directly with you. Harness the power of STAAH’s integration with Google to showcase your rates ahead of other OTAs and drive free bookings, maximizing your direct bookings.

2) Revenue Maximization:

More bookings mean more revenue. STAAH SwiftBook empowers properties to display transparent pricing, making it easier for potential bookers to convert. This transparency helps hoteliers boost their revenue while ensuring customer satisfaction.

3) Secured Payment Transactions:

Trust and security are paramount. With STAAH SwiftBook, you can rest assured that payment transactions are secure. The platform is globally PCI Certified, guaranteeing safety for both you and your bookers. Customize it to reflect your brand and website seamlessly.

4) User-Friendly Reservation Management:

Managing bookings should be a breeze. STAAH SwiftBook offers a user-friendly reservation setup, simplifying the process for accommodation providers. This ease of use allows you to focus on delivering excellent guest experiences.

5) Sell Packages and add-ons with Ease:

SwiftBook comes with a range of built-in features, including Smart Pricing, Promo Codes, and Package deals. Use these features to attract guests and increase bookings, whether it’s during peak seasons or off-peak periods. Create custom packages that resonate with your target audience.

6) Highlight and Promote Hot Deals:

Your package descriptions are often the first things potential guests see when considering a stay. With SwiftBook, you can create and showcase custom packages that grab your guests’ attention, making your offerings stand out from the competition.

7) Mobile Accessibility:

In a mobile-driven world, SwiftBook ensures that your booking engine is easily accessible via mobile devices. This mobile-friendliness makes it convenient for users to explore your offerings and book on the go.


This blog has been written by Edwin Saldanha – Marketing Director at STAAH and originally published in STAAH’s e-book Beginners Guide to Revenue Management

STAAH SwiftBook

Your Most Profitable Path: Direct Bookings and What You’re Missing was last modified: October 25th, 2023 by Nashi Dasgupta

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