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STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

      STAAH Webinar: From Search to Stay: Maximize…

      STAAH Webinar: Manage Revenue Mastery: How to…

      STAAH Webinar: Manage Revenue Mastery: How to…

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8 Essential Reasons to Optimize Your Hotel’s Booking Engine

7 June 2023
Optimize Hotel booking engine

A hotel booking engine is a crucial tool for hotels and accommodation providers in today’s time. It plays a key role in the overall success of a hotel’s operations.


If you are a smart hotelier or any type of accommodation provider, you would not want to miss the chance of converting your website visitors from an OTA (or any other source) and bag the commission-free direct bookings.

To make this possible having a robust online booking system is really important to help you reach your revenue goals.
Here are 6 reasons highlighting the importance of a hotel booking engine:

6 Key Reasons Why a Hotel Booking Engine is Essential for Your Business

1) Increase your Direct Bookings:

staah hotel booking engineA hotel booking engine enables guests to book rooms directly through the hotel’s website or mobile app, bypassing the need for third-party travel agents or online travel agencies (OTAs). By facilitating direct bookings, hotels can avoid commission fees and have more control over their pricing, promotions, and guest relationships.

2) Boost your Revenue:

Direct bookings generated through a hotel booking engine can significantly boost revenue. With no middlemen involved, hotels can offer competitive rates, personalized packages, and exclusive deals to attract guests. Furthermore, a booking engine can enable upselling and cross-selling opportunities by showcasing additional services, such as spa treatments or restaurant reservations, during the booking process.

3) Enhance your Guest Experience:

A user-friendly hotel booking engine simplifies the reservation process, allowing guests to quickly search for available rooms, compare rates, view images and descriptions, and make secure bookings. By providing a seamless and intuitive guest experience, hotels can improve guest satisfaction and encourage repeat bookings.

4) Real-Time Availability and Pricing

hotel booking engine optimization

A booking engine integrates with a hotel’s property management system (PMS) to provide accurate, up-to-date information on room availability and pricing. This ensures that guests have access to real-time data and can make informed decisions. The system can also handle dynamic pricing, allowing hotels to adjust rates based on demand, seasons, or other factors.

5) Online Distribution with Hotel Channel Manager

Many hotel booking engines come with channel manager integration, enabling hotels to distribute their inventory across various channels, including OTAs, global distribution systems (GDS), and metasearch engines. This helps hotels reach a broader audience and increase their online visibility, without the need for manual inventory management across multiple platforms.

increase direct bookings

6) Data Insights & Reporting

A hotel booking engine collects valuable guest data, including booking patterns, preferences, and contact information. This data can be analyzed to gain market insights into guest behaviour, identify trends, and create targeted marketing campaigns. With the right analytics tools, hotels can make data-driven decisions to optimize their revenue and marketing strategies.


STAAH’s SwiftBook Booking Engine system has a wonderful list of features you might be missing out on that can help you drive more direct bookings.

How STAAH SwiftBook Booking Engine Can Help You Increase Hotel Direct Bookings?

1) Simple Booking process

Set up your booking steps simply with a 3-step process and reduce booking abandonment.

2) Price smartly with STAAH Smart Pricing

Features such as Smart Pricing enable you to target and apply specific discounts per region/ device/ advance purchase or multi-options type. Setting up deals doesn’t get easier!

Read the in-depth blog on STAAH Smart Pricing

3) Free Booking Links with STAAH Get Google

STAAH Get Google (Google’s Free Booking links) – helps you appear below-paid ads on Google hotel search. Boosting your online reach and driving direct bookings.

Find out more about this awesome feature here

4) Easy rate compare options for users

With conversion boosters such as the WatchMyRate widget, which displays the lowest direct booking rate for your rooms vs OTA rates. Result – increased retention and bookings.

5) Sell an experience with easy-to-use features

Features like Packages, add-ons, Viator, etc (yes, we connect with this activity sales platform) to provide value-adds to your guests via a top hotel booking engine.

Hotel booking engine features

6) Flexible Cancellation policy

A good online hotel booking engine gives you an option to set up a flexible cancellation policy, that helps guests to book with confidence. You can easily set up your booking cancellation policy on STAAH Booking Engine.

7) Track reports & analytics with a booking funnel

The Booking engine funnel shows at a glance the data of visitors to the booking journey on your website. It also helps in understanding your bookers. STAAH Max Channel Manager comes with powerful reporting and insights for data-driven decision-making.

The funnel displays:

  • Total Number visitors and conversion rate by percentage.
  • Total Number of visitors who visited the Booking Engine and if they clicked Book Now
  • Total Number of Active Visitors. These are the people who actually clicked on a room or checked availability for multiple dates.
  • Total Number of people who were engaged on the guest details page, and shared their personal details; name, address, contact details etc.
  • The last tier shows the number of visitors who have been converted and those who confirmed

Read the in-depth blog here

8) Designed to sell

STAAH hotel booking engine SwiftBook is intuitive and can be tailored to fit your website design so we deliver an experience that is seamless – and highly bookable. The Booking engine widget helps you customize according to your website colour etc.

Recommended To Read: Optimizing Your Booking Engine: Features That Drive Direct Bookings


Are you making the most of your Booking engine features? We would love to hear from you what are your strategies for increasing your direct booking goals. Feel free to write to us at marketing@staah.com

THE EXPERT GUIDE TO DRIVE MORE DIRECT BOOKINGS

8 Essential Reasons to Optimize Your Hotel’s Booking Engine was last modified: February 7th, 2025 by Nashi Dasgupta

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