The global booking giant is followed by Expedia and STAAH’s booking engine, the latter reflecting highly-valued direct bookings.
STAAH, a leading hospitality distribution specialist, has revealed the top 10 booking sites in 2017 for the United Kingdom. Booking.com leads the pack followed by Expedia and STAAH’s very own booking engine for direct bookings at third spot.
The top 10 booking sites in United Kingdom in 2017 according to STAAH are:
- STAAH Booking Engine (Direct Bookings)
- Serviced Apartments Worldwide
The list is based on total room nights processed via the STAAH cloud-based channel manager and its website booking engine for the company’s partner properties in UK.
“This list captures the distribution channels, specifically OTAs, which provide a critical measure of a property’s success – its online bookings,” says STAAH’s founding director, Gavin Jeddo.
“It is important to remember that each booking channel plays its own unique role in the decision-making and booking process for the modern traveller,” he adds. “So, while the list gives us an overview, it is important for every property to consider their niche and audience while signing up to distribution channels.”
STAAH’s ConvertDirect Booking Engine also makes it to the list at the third spot. This is a fantastic addition, indicating a continued and fast-moving shift towards high-value direct bookings.
“As the distribution landscape for hoteliers continues to change, what remains key is the technology that powers it all,” says Gavin. “STAAH will continue to play a pivotal role in the hotel integration and connectivity landscape so accommodation providers can earn the most from every room, every time.”
About STAAH Ltd
STAAH Ltd is a New Zealand-based technology company that specialises in cloud-based channel management and booking engine for accommodation providers to maximise online revenue. Founded by Gavin Jeddo in 2008, a pioneer in the field of distribution technology, STAAH’s industry-leading technology powers a property’s distribution through online travel agencies (OTA), direct bookings and digital marketing services. STAAH works with more than 5000 partner properties in more than 70 countries through its operations in New Zealand, India, Malaysia, Philippines, Thailand, Indonesia and UK.