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STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
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      How to Attract More Bookings with Irresistible…

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  • News
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      STAAH Revolutionizes Black Rock Hotels’ Online Booking…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Drive More Bookings with…

      Cloudbeds and STAAH partner to enhance channel…

  • Success Stories
    • From traditional to tech: Thai resort’s online…

      Chalets 1066 in France Sees 20% Growth…

      The Citi Residenci Hotels: Building a Smarter…

      Boutique Vietnamese hotel reclaims direct bookings with…

      Kenyan hospitality group’s smart switch to STAAH

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      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

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      The Domain Hotel and Spa, Bahrain

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STAAH releases its top 10 online booking channels in UK for 2023

11 January 2024
Top Channels 2023 United Kingdom

Booking.com, Agoda and Expedia are the most popular OTAs in the region. Direct bookings via STAAH SwiftBook stay strong.


Global hotel technology giant, STAAH, has revealed the top channels across its network in United Kingdom. Booking.com, Expedia and Airbnb retained their spot in the top four with STAAH SwiftBook at the number two spot. 

Top Channels 2023 United Kingdom

Top Channels 2023 United Kingdom

Camping specialist, Pitchup, jumped up four spots to rank at number five. Agoda, Hotelbeds and HRS all declined in terms of ranking by two, three and one spot respectively.

Following the global trend of increased corporate bookings, STAAH GDS was a new entrant to the list at number six and WebBeds at the number ten spot. 

“Travellers showed a strong preference to book directly with hotels in 2023, despite OTAs regaining ground. STAAH SwiftBook maintaining its ranking at number two reflects this trend,” says Sarah Jones, Business Development Manager UK/Europe – STAAH.

Sarah adds that direct bookings growth is fuelled by guests seeing greater value on this channel. “STAAH’s advanced features that ensure the hotel website remains competitive, combined with smart packaging and promotions by hoteliers makes direct bookings an attractive proposition.”


About STAAH

STAAH is a New Zealand-based technology company that specialises in cloud-based channel management and booking engine for accommodation providers helping them maximise their online revenue. Founded by Gavin Jeddo in 2008, a pioneer in the field of distribution technology, STAAH’s industry-leading technology powers a property’s distribution through online travel agencies (OTA) and direct bookings. STAAH partners with over 19000+ properties across 90 countries through its operations in New Zealand, Australia, India, UAE, Malaysia, Philippines, Thailand, Indonesia, Vietnam, Middle East, UK and Europe.

STAAH releases its top 10 online booking channels in UK for 2023 was last modified: January 11th, 2024 by Nashi Dasgupta

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