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Thoughtful Thursday – Cleaner. Clearer. Faster. SwiftBook’s New...
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STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Google Can Now See Your Instagram Posts…

      Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      6 Xu hướng mạng xã hội mà…

  • Tips & Trends
    • Find Your Fit: The Smart Way to…

      Hotel Acronyms & Abbreviations: The 2025 Glossary…

      Your Ultimate Hotel Tech Checklist for 2025:…

      From Click to Confirmation: How to Create…

      Google Can Now See Your Instagram Posts…

  • News
    • Thoughtful Thursday – Cleaner. Clearer. Faster. SwiftBook’s…

      STAAH Launches New eBook to Help Hoteliers…

      STAAH Product Updates You Can’t Miss –…

      STAAH Tech Fortifies Online Business Operations of…

      GCC Hotel & Club sees 15% revenue…

  • Success Stories
    • Wild benefits! 40% jump in online revenue…

      Lulu Boutique Hotel: Seamless Tech, Unique Stays…

      Belgian wellness hotel achieves digital harmony with…

      Gilmer Apartment Hotel: Driving Direct Bookings with…

      A Better Guest Experience Starts Here –…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Podcast Quiz Testimonials Webinars

      STAAH Launches New eBook to Help Hoteliers…

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

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      STAAH Launches New eBook to Help Hoteliers…

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      STAAH ReviewMinder Playbook

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      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

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      STAAH Weekly Hospitality Quiz: 20 December

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      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

      STAAH Webinar: From Search to Stay: Maximize…

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STAAH releases its top 10 online booking channels in UK for 2023

11 January 2024
Top Channels 2023 United Kingdom

Booking.com, Agoda and Expedia are the most popular OTAs in the region. Direct bookings via STAAH SwiftBook stay strong.


Global hotel technology giant, STAAH, has revealed the top channels across its network in United Kingdom. Booking.com, Expedia and Airbnb retained their spot in the top four with STAAH SwiftBook at the number two spot. 

Top Channels 2023 United Kingdom

Top Channels 2023 United Kingdom

Camping specialist, Pitchup, jumped up four spots to rank at number five. Agoda, Hotelbeds and HRS all declined in terms of ranking by two, three and one spot respectively.

Following the global trend of increased corporate bookings, STAAH GDS was a new entrant to the list at number six and WebBeds at the number ten spot. 

“Travellers showed a strong preference to book directly with hotels in 2023, despite OTAs regaining ground. STAAH SwiftBook maintaining its ranking at number two reflects this trend,” says Sarah Jones, Business Development Manager UK/Europe – STAAH.

Sarah adds that direct bookings growth is fuelled by guests seeing greater value on this channel. “STAAH’s advanced features that ensure the hotel website remains competitive, combined with smart packaging and promotions by hoteliers makes direct bookings an attractive proposition.”


About STAAH

STAAH is a New Zealand-based technology company that specialises in cloud-based channel management and booking engine for accommodation providers helping them maximise their online revenue. Founded by Gavin Jeddo in 2008, a pioneer in the field of distribution technology, STAAH’s industry-leading technology powers a property’s distribution through online travel agencies (OTA) and direct bookings. STAAH partners with over 19000+ properties across 90 countries through its operations in New Zealand, Australia, India, UAE, Malaysia, Philippines, Thailand, Indonesia, Vietnam, Middle East, UK and Europe.

STAAH releases its top 10 online booking channels in UK for 2023 was last modified: January 11th, 2024 by Nashi Dasgupta

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