Booking.com, Agoda and Expedia are the most popular OTAs in the region. Direct bookings via STAAH SwiftBook stay strong.
Global hotel technology giant, STAAH, has revealed the top channels across its network in United Kingdom. Booking.com, Expedia and Airbnb retained their spot in the top four with STAAH SwiftBook at the number two spot.
Camping specialist, Pitchup, jumped up four spots to rank at number five. Agoda, Hotelbeds and HRS all declined in terms of ranking by two, three and one spot respectively.
Following the global trend of increased corporate bookings, STAAH GDS was a new entrant to the list at number six and WebBeds at the number ten spot.
“Travellers showed a strong preference to book directly with hotels in 2023, despite OTAs regaining ground. STAAH SwiftBook maintaining its ranking at number two reflects this trend,” says Sarah Jones, Business Development Manager UK/Europe – STAAH.
Sarah adds that direct bookings growth is fuelled by guests seeing greater value on this channel. “STAAH’s advanced features that ensure the hotel website remains competitive, combined with smart packaging and promotions by hoteliers makes direct bookings an attractive proposition.”
STAAH is a New Zealand-based technology company that specialises in cloud-based channel management and booking engine for accommodation providers helping them maximise their online revenue. Founded by Gavin Jeddo in 2008, a pioneer in the field of distribution technology, STAAH’s industry-leading technology powers a property’s distribution through online travel agencies (OTA) and direct bookings. STAAH partners with over 19000+ properties across 90 countries through its operations in New Zealand, Australia, India, UAE, Malaysia, Philippines, Thailand, Indonesia, Vietnam, Middle East, UK and Europe.