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STAAH Blog

  • Home
  • MANAGEMENT
    • OTA commissions – can you cut back?

      Top 5 Questions Your Hotel Reservations Team…

      9 hotel pricing strategies you should know…

      An In-depth Guide to Hotel Revenue Management

      Upselling – The New Challenge for Hoteliers…

  • Marketing
    • Hotel marketing | 11 Tips to Kickstart…

      Hotel marketing | Local SEO cheat sheet…

      Digital Marketing: 10 Things Hoteliers Should Be…

      6 Hotel Marketing Trends to try for…

      Top Hospitality & Travel Marketing Trends You…

  • Tips & Trends
    • Mobile-friendly hotel website: what it means and…

      11 Travel terms & Hospitality industry trends…

      5 Tips On How to Target Corporate…

      The 2022 guide to attracting Gen Z…

      7 Awesome Tips To Improve Your Hotel’s…

  • News
    • Thoughtful Thursday: Easily Manage your Booking.com Content…

      STAAH Product Updates June

      The Big Travel Rebound Kuala Lumpur &…

      STAAH Integrates with Situ – a leading…

      Are you making the most of your…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • Lift in direct bookings & customer satisfaction…

      Hotel Polo Towers Group Maximize Growth &…

      Crescent Spa & Resorts Saw Average Annual…

      KLoe Hotel, Malaysia Boosts Direct Bookings By…

      GCC Hotel & Club, India gains an…

  • Resources
    • All BLAAH BLAAH @STAAH e-Books Podcast Testimonials Webinars

      BLAAH BLAAH @STAAH with Avijit Arya and…

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      STAAH Product Masterclass – Series 1 How…

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      BLAAH BLAAH @STAAH with Tunku Iskandar

      BLAAH BLAAH @STAAH with Jimmy Mistry and…

      STAAH E-Guide: A-go-to-Communication Guide for Vacation Rentals

      STAAH e-Book How To Set Up Your…

      Opening Checklist post COVID-19: Things To Keep…

      EBOOK: BEGINNERS GUIDE TO REVENUE MANAGEMENT

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      D Elegance Hotel Johor Malaysia STAAH Testimonial

      Plume Villas New Zealand STAAH Testimonial

      Tunamaya Beach & Spa Desaru Malaysia STAAH…

      de Laxston Hotel Indonesia STAAH Testimonial

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      STAAH Product Masterclass – Series 1 How…

      STAAH Webinar Utilize Integrated Technology Ecosystem to…

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Instagram: Is it for you?

27 August 2021

If you fancy bringing some of the 700 million users of Instagram on an Insta-Holiday to your place, then yes, it is for you. You can do wonders by doing very little on this visual and rich storytelling platform.


Here are a few tips for success on Instagram for your accommodation account:

1) Content Strategy

Content Strategy

Put together a content strategy. You don’t have to – and should not – create everything yourself. Share the content that’s already been created. Create posts that prompt engagement. Visual content and videos on Reels (Short videos with music) can help you get potential guests.

2) Create Hashtags

woman showing hashtags

Hashtags are key to success for any Instagram account. Get familiar with the hashtags and start using it while posting your property pictures. Hashtags on Instagram helps in search and keyword ranking. For example, #aucklandhotels, #uniquehotels, #goahotels, etc.

3) Invite Influencers

Invite Influencers

Influencers play a huge role in promoting and marketing the brands on Instagram. Accommodation owners can leverage Instagram influencers by inviting them to stay at their hotels/resorts/vacation rentals and help cross-promote each other. Identify and follow a whole bunch of influencers and guests. They will most likely follow you back.

4) Share & Repost

Instagram is a visual social media platform. It’s all about sharing reposting posts and engaging with followers. Share the love. Repost, comment…it’s all about engagement.


Read 10 tips to engage with your Instagram followers here


5) Track your Competitors

Instagram works well with what’s trending, Spy on your competitors. Knowing what’s happening will help you stay on top of the trends and conversations. You could use similar promotions and posts to attract the audience to follow your Instagram account.

6) Tell Visual Stories

Visual Stories

Marketing is all about stories that you tell. Share an engaging visual story, get behind the scenes. Show off your property with stunning videos. The more compelling your story, the greater the engagement you would drive and the better it performs on Instagram. Harness the powers of apps (many of them free) to beef up your images and videos.


This article has been taken from STAAH’s FREE e-Book on Digital Marketing Toolkit for Independent Hoteliers.

Download the Full toolkit here

Digital Marketing toolkit

Instagram: Is it for you? was last modified: June 9th, 2022 by Nashi Dasgupta

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