As hoteliers, your commitment to guest experience, personalized service, and strategic pricing strategies, including effective online distribution strategies, have never been more critical. In this digital age, a robust online…
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It’s important to plan an effective strategy to drive direct bookings and attract potential guests to your property. Here are 6 easy ways hoteliers can drive direct bookings in 2024…
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FeaturedSuccess Stories
Kuala Lumpur’s MOV Hotel sees a 60% boost in revenue with STAAH
13 November 2023Learn how this boutique city hotel maximised occupancy and revenue while enhancing guest experience as it reopened after Covid. Inspired by what moves you, MOV Hotel is a boutique hotel…
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The ever-changing landscape of SEO keeps hotel marketers on their toes. Here we delve into some pivotal considerations for your 2024 and beyond strategy. Search platforms have expanded More generically,…
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There is no definitive guide to social media marketing because social media is constantly evolving. But the tips in this blog can help you always stay ahead of the curve.…
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Content, SEO (Search Engine Optimization), and SEM (Search Engine Marketing) are essential components of effective hotel marketing strategies. They collaborate to enhance many things at once for an effective marketing…
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This is perhaps one of the most commonly searched questions on the Internet. Follow this easy guide to ramp up your direct bookings. Since they don’t come via intermediaries such…
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With a little creativity and lots of data and insights, low occupancy periods can be more efficiently managed Low occupancy is largely driven by seasonality with off-peak times being marked…
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How you profile your guests – or segmentation as it is popularly called – defines the effectiveness of your marketing. Guest personas, essentially, are descriptions of the guests that your…
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A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve…