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STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

      STAAH Webinar: From Search to Stay: Maximize…

      STAAH Webinar: Manage Revenue Mastery: How to…

      STAAH Webinar: Manage Revenue Mastery: How to…

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8 practical tips to increase your hotel’s occupancy rates

23 August 2023
Increase your Occupancy

With a little creativity and lots of data and insights, low occupancy periods can be more efficiently managed


Low occupancy is largely driven by seasonality with off-peak times being marked by fewer bookings and even lower forward bookings. An economic downturn, natural calamity or events like a pandemic make a hard situation worse. Not only does low occupancy result in lower revenue, but it also affects cash flow – sucking out much-needed liquidity for a hotel to pay for ongoing fixed costs.

In this blog, we look at some ways to keep your hotel thriving during these tougher periods.

  1. Anticipating your demand

How to Increase Occupancy in your hotel

The first step to optimise for low occupancy periods is to understand when they happen – forecasting demand is critical to manage it. Traditionally looking back into your PMS, hotel channel manager, booking engine and website analytics for this information would have given you a good picture of low periods. However, a better picture can be drawn if you look outside into the real world for this data – competitor rates, airline prices and even economic forecasts are important to consider.

  1. Adjust your marketing

A detailed marketing strategy for low occupancy is important – the more granular you get, the better. For instance, if your occupancy is low mid-week, target business guests, trade shows, conference attendees etc. Of course, your hotel’s amenities and services will need to be considered – do they meet the requirements of these specific traveller types?

If you are a winter destination, perhaps you can create some summer events to attract travellers. Or you can entice weekend travellers to stay an extra day with a sweeter mid-week deal?

  1. Make your deals and packages more valuable

Increase your Hotel Occupancy

Price discounts are great, but if you package your deal with a generous sprinkling of some of your services and amenities, the deal is even sweeter. For instance, if you have a spa on-site, throw in a spa lunch as part of the package.

Read an in-depth blog on Hotel Packages and how to leverage them to drive more bookings

  1. Target loyal customers

Loyal customes

Another very important strategy for optimising your revenue involves increasing loyalty with your existing customers. Looking at the data already available on your property management systems, come up with a strategy to target specific loyal guests. Breaking them down into groups based on their needs or characteristics will help you to create segments which you can target with relevant marketing content and emails.

The needs and characteristics that you choose to target will depend on your hotel, as well as its location and the reason for low demand.

  1. Lower your price, but only that much

Lowering your price will definitely help get newer customers through the door and is required during off-peak. However, don’t lower it too much as that could affect the value perception of your hotel, particularly for regular guests. Focus on the services offered at that lower price point, rather than lowering it further.

  1. Optimise your distribution channels

You have time on your hand and the critical task of attracting guests. Use it wisely to carefully understand which distribution channels are working best for you. Spend time to optimise your listing on OTAs. Upload amazing photos and tweak the content to make even off-season visits to your property attractive. Your channel manager insights are a great guide to understanding which channel is generating demand.

Optimal Distribution Max

  1. Think location, not the property

Sometimes a shift in focus can be the key to improving your hotel’s occupancy. Think beyond your individual property to the wider location, and you may come up with some great ideas for growth. Working with local operators or even the local tourism board could be helpful with co-branded experiences created that benefits everyone.

  1. Focus on online reputation

Increaae your hotel occupancy Reviews

Your online reputation is important throughout the year, but more so during periods of low demand when an online review could get you a much-needed booking, particularly a direct booking.

Much of your online reputation is out of your control, but there are a few things you can do to engage with guests online and ensure that they see you in a positive light. For starters, respond to all negative feedback online in a timely manner, offering constructive steps forward and personalised communication with guests. Use social media to post the positive comments left by guests, post them on your website and add them to your listings on OTAs.


To conclude

Optimising revenue during low occupancy doesn’t have to be difficult. With the right help and some of the tips above, your hotel can thrive during low season and during periods of low occupancy.

STAAH Blog Sustainability in Hotels 2

 

8 practical tips to increase your hotel’s occupancy rates was last modified: August 17th, 2023 by Nashi Dasgupta

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