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STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Are You Losing Bookings? Common Website &…

      What Is a Hotel Booking Engine and…

      Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

  • News
    • STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Drive More Bookings with…

      Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

  • Success Stories
    • Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

      STAAH Webinar: From Search to Stay: Maximize…

      STAAH Webinar: Manage Revenue Mastery: How to…

      STAAH Webinar: Manage Revenue Mastery: How to…

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Hotel Online Distribution Strategies for 2024 and Beyond

3 January 2024
Online Global distribution strategies

As hoteliers, your commitment to guest experience, personalized service, and strategic pricing strategies, including effective online distribution strategies, have never been more critical. In this digital age, a robust online presence stands as the linchpin for driving bookings and attracting guests.


This blog discusses the importance of online distribution in the hospitality industry and essential components that cannot be compromised.

Importance of Online Distribution:

Online distribution is crucial for hoteliers in the digital age and cannot be ignored. It’s important because it can reach many people, attract different customers, and make a hotel more visible online.

With the majority of travelers turning to online platforms to research, compare, and book accommodations, a robust online distribution strategy becomes indispensable.

It helps hotels reach more people, gather useful data, create personalized experiences for guests, and increase bookings.

Not using online distribution means missing out on a great opportunity to reach potential guests. This, in turn, affects income and competitiveness in a digital market.

Key components of an effective online distribution strategies:

Hotel Technology | Channel Manager

hotel distribution channels

One of the most important tools for hoteliers to succeed in a hyper-competitive-looking environment is a Hotel Channel Manager.

It not only connects with multiple online hotel distribution channels but also gives key insights and other advanced features for hoteliers to know which channel drives most of their bookings.

Many channel managers, like STAAH MAX, are cloud-based and integrate with a property management system for easy booking.

Channel Manager STAAH

The Hotel Online Distribution Strategies channel manager updates real-time bookings and rates made in the PMS and immediately distributes them to the connected channel.

Find out more on STAAH Channel Manager here

Online Travel Agents (OTAs):

Your online distribution strategy cannot ignore this channel.

Working with multiple online travel agents (OTAs) is crucial for increasing digital distribution and overall occupancy. Choosing OTA partners based on high reach, booking volume, and low commissions is key to a successful OTA strategy and also helps in increasing visibility.

OTAs also provide valuable reports and insights such as Booking.com offers Market Insights on booking trends and guest behavior, etc. allowing hotels to make informed decisions on pricing and promotions.

Booking Engine

To avoid high commissions from online channels it is important to focus on ways to attract guests to book with you directly.

Implementing effective Hotel Online Distribution Strategies, having a hotel booking engine like STAAH SwiftBook can help you drive more direct bookings, save OTA commissions, and transform your website visitors into guests.

STAAH Booking Engine 3

Mobile-friendly Website

online Hotel distribution channel

Your hotel’s website serves as the virtual storefront, the first impression for potential guests.

Offering a seamless booking experience is key to driving bookings on your site. STAAH Instant Website offers an enticing solution with its beautifully responsive design, attracting and engaging visitors.

Find out more about the importance of a Mobile-friendly website

Defining your Target Audience

To make online distribution more efficient, it is important to clearly define the target audience and your market segment. Understanding guest demographics and preferences enables hotels to provide relevant offers and experiences and identify the right channels to reach potential guests.

Offering Personalized Guest Experience

Just like AI is trending the demand for a good personalized guest experience is also rising.

Tailoring your services, recommendations, and interactions based on individual preferences and behaviors significantly enhances guest satisfaction and repeat visits. This approach not only fosters a deeper connection with guests but also amplifies positive word-of-mouth referrals, ultimately driving more bookings through direct channels. Personalized experiences serve as a compelling differentiator that sets hotels apart and ensures sustained success in the competitive market.

Global Distribution System (GDS) and Meta Search Engines

One of the oldest distribution platforms, a GDS is a middleman that connects your hotel to travel agents looking for the right accommodation for their clients. Feeding in real-time rates and availability is important in this highly competitive platform that attracts high-value guests.

In implementing effective Hotel Online Distribution Strategies, a Global Distribution System is a platform that connects you to high-value business guests and must form part of your channel mix.  Metasearch engines like Google Hotel Ads, Trivago, and TripAdvisor offer users the convenience of comparing prices from various OTAs and booking sites within a single platform. Listing your property on these platforms can maximize your visibility as well.

Explore the secrets of Hotel Revenue Management Strategies now!


As the hotel technology space is rapidly developing, hotel distribution can become complex to understand. If you are new to hotel distribution and how it works? Download the free E-Book

 

Hotel Online Distribution Strategies for 2024 and Beyond was last modified: April 1st, 2024 by Nashi Dasgupta

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