A number of key trends including travellers’ shift to mobile bookings, revenge travel & staycation search along with good reputation play a key role to drive direct hotel bookings. Try…
"seo"
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No hotelier underestimates the marketing prowess of OTAs. Yet everyone recognises the high cost every OTA booking comes with. The popularity of online travel agents (OTAs) has always put accommodation…
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With COVID-19 restrictions slowly declining, more and more people are planning family vacations, romantic weekend getaways, and road trips with their friends. If you’re a hotel owner, you need to…
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Guest behaviours have dramatically changed with the pandemic. How has your strategy evolved with this shift? In this blog, we look at some hospitality trends arising from the pandemic and…
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If you fancy bringing some of the 700 million users of Instagram on an Insta-Holiday to your place, then yes, it is for you. You can do wonders by doing…
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Google’s latest free booking links for hotels along with a suite of other tools is fantastic to get more direct bookings. Is your property set up with these tools? Google…
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Guest writer Cooper Jitts from TALK Agency shares the importance of Evergreen content in today’s time and why its important for a hotel website to increase conversions. In the world…
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One of the simplest ways to gain organic search traffic and guests is claiming and optimising your Google My Business listing. Let’s see how to do this. What is Google…
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According to a Google study, 48% of experiences are booked in-destination. Last-minute bookings are the biggest travel trend, especially since COVID struck. Travel-related mobile searches for “tonight” and “today” have…
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How much is your hotel paying in OTA commissions – and how to reduce it?
23 June 2021OTAs are powerful marketing machines that provide hotels and vacation rentals great online exposure. But this exposure comes at a cost. Online travel agents (OTAs) form an integral part of…