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STAAH Blog

  • Home
  • MANAGEMENT
    • What is the optimal distribution mix in…

      How to target Corporate Clients to your…

      GDS – is it relevant for you…

      Hotel budgets: things to keep in mind…

      Hotel revenue management: trends in a post…

  • Marketing
    • 7Ps of Hotel Marketing

      7 Awesome Video Marketing Ideas For Hotels

      Content Marketing Tools for Hoteliers To Try

      Top voucher mistakes hoteliers make and how…

      Hotel marketing | 11 Tips to Kickstart…

  • Tips & Trends
    • STAAH ReviewMinder Playbook

      Unlock the Power of Guest Feedback with…

      How to create a unique Airbnb listing…

      Why do Hoteliers Need An Online Reputation…

      Fun facts about GDS

  • News
    • The Big Connect Kolkata & Udaipur –…

      Meet The Team: Jai Motihar Head Business…

      STAAH Reveals The Top Online Booking Channels…

      The Expert Guide to Drive More Direct…

      Thoughtful Thursday: Important Update for Malaysian Hoteliers…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • Philippines hospitality marketing group chooses STAAH to…

      Malaysian resort reports a 90% increase in…

      STAAH ticks all boxes for Amritara Hotels

      AMI Suites reports a 303% year-on-year increase…

      juSTa Hotels & Resorts reaching the next…

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      STAAH GDS Playbook

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      STAAH Get Google Playbook

      STAAH E-Guide: A-go-to-Communication Guide for Vacation Rentals

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

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      STAAH Webinar Sell More Rooms with Google…

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Webinar Replay- The Big Forecast- Pricing Strategy for FY 21-22

10 March 2021
The Big Forecast- Pricing Strategy for FY 21-22

2021 comes with a hope of recovery for the hospitality industry, and accommodation providers need to be prepared for this recovery phase. The old strategies have today become obsolete as market sentiments have changed completely.


The revenue managers have seemed to be changing their hotel KPIs to adapt to this “New Normal”. Rather than focusing on the past pricing metrics, the future of revenue management is based on the new approach to demand forecasting.

Our Recent webinar The Big Forecast Pricing Strategy for 21-22 was broadcasted in Feb 2021, where the panel was graced by revenue heads of top hospitality chains like the Sarovar Hotels & Resorts, Lemon Tree hotels, Concept Hospitality, and Lords Hotels and resorts. They shared their viewpoints on what’s in store for the industry as far as demand and pricing are concerned.

Here are few takeaways from the event. 

  • Leisure Travel is a key driver of the recovery phase. And this trend will continue to sustain for the long term.
  • Apart from staycations and workcation, MICE and wedding will also play a significant role in the revival phase.
  • Corporate demand or business travel will see a slow rise as most of the corporates now rely on virtual meetings, events, and webinars to stay connected to the stakeholders. We will see corporate bookings making a comeback once vaccines are rolled out.
  • Price Reduction won’t be an ideal solution to win back the business. Diluting the price will certainly not lead to business recovery.
  • In the long term, we need to look at dynamic pricing for corporate bookings as well.

The complete webinar is now available to watch on-demand at your leisure.

watch now webinar staah webinar

 

Webinar Replay- The Big Forecast- Pricing Strategy for FY 21-22 was last modified: March 10th, 2021 by staah

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