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STAAH Blog

  • Home
  • MANAGEMENT
    • OTA commissions – can you cut back?

      Top 5 Questions Your Hotel Reservations Team…

      9 hotel pricing strategies you should know…

      An In-depth Guide to Hotel Revenue Management

      Upselling – The New Challenge for Hoteliers…

  • Marketing
    • Hotel marketing | 11 Tips to Kickstart…

      Hotel marketing | Local SEO cheat sheet…

      Digital Marketing: 10 Things Hoteliers Should Be…

      6 Hotel Marketing Trends to try for…

      Top Hospitality & Travel Marketing Trends You…

  • Tips & Trends
    • 9 Useful Things Hotels Should Provide to…

      How Sustainability in Hotels can help save…

      5 reasons why you need a cloud-based…

      The 2022 guide to increasing your hotel’s…

      Revenue Management – where is all of…

  • News
    • MEET THE TEAM: WIPARAT, BUSINESS DEVELOPMENT MANAGER,…

      Thoughtful Thursday: Easily Manage your Booking.com Content…

      STAAH Product Updates June

      The Big Travel Rebound Kuala Lumpur &…

      STAAH Integrates with Situ – a leading…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • No more inventory glitches for Le ROI…

      How STAAH helped Escapades at Midhill in…

      Lift in direct bookings & customer satisfaction…

      Hotel Polo Towers Group Maximize Growth &…

      Crescent Spa & Resorts Saw Average Annual…

  • Resources
    • All BLAAH BLAAH @STAAH e-Books Podcast Testimonials Webinars

      STAAH Webinar How to Sell More Rooms…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      BLAAH BLAAH @STAAH with Tunku Iskandar

      STAAH E-Guide: A-go-to-Communication Guide for Vacation Rentals

      STAAH e-Book How To Set Up Your…

      Opening Checklist post COVID-19: Things To Keep…

      EBOOK: BEGINNERS GUIDE TO REVENUE MANAGEMENT

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      D Elegance Hotel Johor Malaysia STAAH Testimonial

      Plume Villas New Zealand STAAH Testimonial

      Tunamaya Beach & Spa Desaru Malaysia STAAH…

      de Laxston Hotel Indonesia STAAH Testimonial

      STAAH Webinar How to Sell More Rooms…

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      STAAH Product Masterclass – Series 1 How…

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Webinar Replay- The Big Forecast- Pricing Strategy for FY 21-22

10 March 2021
The Big Forecast- Pricing Strategy for FY 21-22

2021 comes with a hope of recovery for the hospitality industry, and accommodation providers need to be prepared for this recovery phase. The old strategies have today become obsolete as market sentiments have changed completely.


The revenue managers have seemed to be changing their hotel KPIs to adapt to this “New Normal”. Rather than focusing on the past pricing metrics, the future of revenue management is based on the new approach to demand forecasting.

Our Recent webinar The Big Forecast Pricing Strategy for 21-22 was broadcasted in Feb 2021, where the panel was graced by revenue heads of top hospitality chains like the Sarovar Hotels & Resorts, Lemon Tree hotels, Concept Hospitality, and Lords Hotels and resorts. They shared their viewpoints on what’s in store for the industry as far as demand and pricing are concerned.

Here are few takeaways from the event. 

  • Leisure Travel is a key driver of the recovery phase. And this trend will continue to sustain for the long term.
  • Apart from staycations and workcation, MICE and wedding will also play a significant role in the revival phase.
  • Corporate demand or business travel will see a slow rise as most of the corporates now rely on virtual meetings, events, and webinars to stay connected to the stakeholders. We will see corporate bookings making a comeback once vaccines are rolled out.
  • Price Reduction won’t be an ideal solution to win back the business. Diluting the price will certainly not lead to business recovery.
  • In the long term, we need to look at dynamic pricing for corporate bookings as well.

The complete webinar is now available to watch on-demand at your leisure.

 

Webinar Replay- The Big Forecast- Pricing Strategy for FY 21-22 was last modified: March 10th, 2021 by staah

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