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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

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Webinar Replay- The Big Forecast- Pricing Strategy for FY 21-22

10 March 2021
The Big Forecast- Pricing Strategy for FY 21-22

2021 comes with a hope of recovery for the hospitality industry, and accommodation providers need to be prepared for this recovery phase. The old strategies have today become obsolete as market sentiments have changed completely.


The revenue managers have seemed to be changing their hotel KPIs to adapt to this “New Normal”. Rather than focusing on the past pricing metrics, the future of revenue management is based on the new approach to demand forecasting.

Our Recent webinar The Big Forecast Pricing Strategy for 21-22 was broadcasted in Feb 2021, where the panel was graced by revenue heads of top hospitality chains like the Sarovar Hotels & Resorts, Lemon Tree hotels, Concept Hospitality, and Lords Hotels and resorts. They shared their viewpoints on what’s in store for the industry as far as demand and pricing are concerned.

Here are few takeaways from the event. 

  • Leisure Travel is a key driver of the recovery phase. And this trend will continue to sustain for the long term.
  • Apart from staycations and workcation, MICE and wedding will also play a significant role in the revival phase.
  • Corporate demand or business travel will see a slow rise as most of the corporates now rely on virtual meetings, events, and webinars to stay connected to the stakeholders. We will see corporate bookings making a comeback once vaccines are rolled out.
  • Price Reduction won’t be an ideal solution to win back the business. Diluting the price will certainly not lead to business recovery.
  • In the long term, we need to look at dynamic pricing for corporate bookings as well.

The complete webinar is now available to watch on-demand at your leisure.

watch now webinar staah webinar

 

Webinar Replay- The Big Forecast- Pricing Strategy for FY 21-22 was last modified: March 10th, 2021 by staah

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