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STAAH Blog

  • Home
  • MANAGEMENT
    • “All in One” Property Management Systems Vs…

      What is the optimal distribution mix in…

      How to target Corporate Clients to your…

      GDS – is it relevant for you…

      Hotel budgets: things to keep in mind…

  • Marketing
    • Social media marketing tips for smart hoteliers

      Essentials of Hotel Marketing | Content, SEO…

      4 Simple Strategies to Boost Your Direct…

      Digital nomads – who they are and…

      Hotel marketing on Threads – what you…

  • Tips & Trends
    • How can I increase direct bookings to…

      Enhancing Visibility: Crucial Online Distribution Channels for…

      8 practical tips to increase your hotel’s…

      Hotel guest profiles and how you can…

      10 Reasons Why I Love Queenstown

  • News
    • STAAH and Asian hospitality management leader Archipelago…

      Thoughtful Thursday: Boost Your Direct Bookings with…

      Thoughtful Thursday: Boost Your Bookings with Packages…

      Thoughtful Thursday: Manage Booking.com Content Seamlessly via…

      RatePing and STAAH’s enhanced integration to help…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • KC Beach Club increases revenue by 50%…

      Kerala hotels grow their online bookings by…

      The Luxton Bandung records a 10% increase…

      More Bookings and Less Admin for Boutique…

      STAAH brings direct revenue success to Philippines’…

  • Resources
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      STAAH Get Google Playbook

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Webinar Replay- The Big Forecast- Pricing Strategy for FY 21-22

10 March 2021
The Big Forecast- Pricing Strategy for FY 21-22

2021 comes with a hope of recovery for the hospitality industry, and accommodation providers need to be prepared for this recovery phase. The old strategies have today become obsolete as market sentiments have changed completely.


The revenue managers have seemed to be changing their hotel KPIs to adapt to this “New Normal”. Rather than focusing on the past pricing metrics, the future of revenue management is based on the new approach to demand forecasting.

Our Recent webinar The Big Forecast Pricing Strategy for 21-22 was broadcasted in Feb 2021, where the panel was graced by revenue heads of top hospitality chains like the Sarovar Hotels & Resorts, Lemon Tree hotels, Concept Hospitality, and Lords Hotels and resorts. They shared their viewpoints on what’s in store for the industry as far as demand and pricing are concerned.

Here are few takeaways from the event. 

  • Leisure Travel is a key driver of the recovery phase. And this trend will continue to sustain for the long term.
  • Apart from staycations and workcation, MICE and wedding will also play a significant role in the revival phase.
  • Corporate demand or business travel will see a slow rise as most of the corporates now rely on virtual meetings, events, and webinars to stay connected to the stakeholders. We will see corporate bookings making a comeback once vaccines are rolled out.
  • Price Reduction won’t be an ideal solution to win back the business. Diluting the price will certainly not lead to business recovery.
  • In the long term, we need to look at dynamic pricing for corporate bookings as well.

The complete webinar is now available to watch on-demand at your leisure.

watch now webinar staah webinar

 

Webinar Replay- The Big Forecast- Pricing Strategy for FY 21-22 was last modified: March 10th, 2021 by staah

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