Guest writer Cooper Jitts from TALK Agency shares the importance of Evergreen content in today’s time and why its important for a hotel website to increase conversions. In the world…
"hotel blog"
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STAAH’s partnership with Google following its announcement of free hotel listings promises increased reach and direct bookings. Firstly, you’re not the only one in this boat. After switching its shopping…
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With teams shrinking post-Covid, hoteliers are turning to technology to bring automation and efficiency into their business. Smart capacities and services that were previously considered add-ons with regards to guest…
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After being stuck at home for what seems like forever, people are hitting domestic hotspots in droves. #revengetravel is trending. Here’s what you need to know. What is revenge travel?…
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Storytelling is an art form that marketers use every day to convey core brand messages to their audience, and ideally, to attract more customers for the long haul. Practice, however,…
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FeaturedMarketing
How much is your hotel paying in OTA commissions – and how to reduce it?
23 June 2021OTAs are powerful marketing machines that provide hotels and vacation rentals great online exposure. But this exposure comes at a cost. Online travel agents (OTAs) form an integral part of…
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FeaturedSuccess Stories
Indian hotel increases online bookings by optimising distribution
21 June 2021Sparrow Inn by MGB Hotels grows revenue by streamlining administrative tasks through automated online distribution and increasing direct bookings. Set in the historic city of Alwar, Sparrow Inn by MGB…
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Sherri Kimes & Dave Roberts from Cornell University School of Hotel Administration shares their research analysis on post-covid-19 and how the hotel industry has responded to it. This research was…
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FeaturedMANAGEMENT
Why Hotels Need to incorporate Automation into the Revenue Management Discipline
28 May 2021As hotels come out of what has to have been the most tumultuous year our beloved industry has ever faced, it is important now more than ever to have the…
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It is never too late in the year to ensure you’re on track with adopting or adapting to the latest digital trends in hotel marketing. The bizarre year that was…