"marketing"

Segmentation and personalisation are key to successful email marketing. They may sound like big words, but actually are quite easy to execute, even for small, owner-operated properties. Well-targeted email communications…

Most hotels don’t have the luxury to employ a revenue management specialist. The task of increasing revenue and maximising yield often lies with the marketing manager. So what are the…

Hoteliers and everyone else in the travel and hospitality industry are tasked with not just attracting guests, but also convincing people that it is safe to travel and win back…

Seasonality affects the hospitality industry in many ways especially to attract bookings but what can you do when the high season is over ? Here are some handy tips for…

You saw it, gave it a lot of love, and made it feature in our list of top 5 videos, that grabbed your watch time. Here they are: Your property…

Loyalty programmes were born in recession and expected to expand their reach as we get into the throes of another economic crash. Is your property on the ball with loyalty?…

Travellers can now create their own Rotorua experience or gift one on Rotorua tourist attractions NZ, a click and go voucher system powered by STAAH. Rotorua tourism operators have come…

If 2020 is anything to go by, trends are an educated guess. What really happens isn’t for anyone to know in advance. Except perhaps Nostradamus. Here are some trends we…

If you optimize your Channel manager properly you can maximize revenue and see a better ROI. Having a Channel manager can make your online distribution and inventory management easy, save…

It’s been an interesting year putting together a content library via this blog so you can catch up on the latest hospitality trends, tips to grow your business, hospitality distribution,…