Looking for better support and a more intuitive channel management solution, Philippines’ J7 Group of Hotels switched to STAAH.
Located in the business and commercial centre of Iloilo city, Philippines, the J7 Group of Hotels (J7 Plaza Hotel and J7 Premier Hotel) gives guests easy access to shopping, food and basic needs.
The J7 Plaza Hotel offers accommodation with an outdoor swimming pool, free private parking, a restaurant and a bar. All rooms are airconditioned and equipped with basic amenities. On a main road with casual eateries, J7 Premier Hotel is an informal hotel with a multi-coloured façade. It is located a short 14-minute walk from tours at Lopez Heritage House, a grand beaux arts mansion. It’s 3 km from cultural exhibits at Museo Iloilo and 17 km from Iloilo International Airport.
In search for better service
In an industry where service is paramount, J7 Hotels were not happy with the customer service and responsiveness by their existing channel management provider. With dynamism being the name of the game and need to resolve issues quickly paramount, J7 Hotels decided it was time to find another provider.
STAAH came recommended by other industry professionals and while the switch was triggered by a lack of customer service from the other provider, the deal to partner with STAAH was sealed by its superior technology with a comprehensive channel management solution that aligned perfectly to J7 Hotels’ operational needs.
STAAH is efficient, flexible and user-friendly
Based on the principles of dynamic pricing, STAAH’s features are aligned to the key tools a modern hotel revenue manager requires to maximise profitability. STAAH’s two-way XML connection to channels allows quick updates. With an almost near-zero error rate, the need for customer support is minimal. When needed, to either resolve issues or improve platform usage, the STAAH team is easily reachable.
According to J7 Hotels what also sets STAAH apart from the rest is its continuous evolution through robust distribution and revenue optimisation features. “The technology is built by hoteliers for hoteliers. STAAH understands the pain points and builds platform features to alleviate them, leading to continually improved returns from the platform.”
STAAH is also a flexible platform; suitable for groups, independent properties and vacation rentals. For groups, ability to look at reports and insights at both group and property level helps with reviewing performance at a level most suitable to the viewer. Rates can also be set at both group and individual property level.
Another stellar feature of STAAH is its user-friendliness. It is very intuitive and well supported with thorough view guides and documentation.
Improved performance within a short period of time
Since adopting STAAH, J7 Hotels’ has seen a remarkable growth in its bookings and occupancy rates. Controlling OTA pricing from the STAH dashboard is simple and rate disparity is no longer an issue. There has also been a significant jump in revenue – between 40% and 60%, excluding the challenging period during the COVID-19 pandemic.
The biggest winner has been STAAH’s customer service – fast, friendly and highly personalised.
Happy with the STAAH channel manager, J7 Hotels will now be adopting the STAAH SwiftBook and gift voucher engine to further boost its revenue management strategy.
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