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STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
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  • News
    • Thoughtful Thursday – A Technical Guide to…

      STAAH Revolutionizes Black Rock Hotels’ Online Booking…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Drive More Bookings with…

      Cloudbeds and STAAH partner to enhance channel…

  • Success Stories
    • Chalets 1066 in France Sees 20% Growth…

      The Citi Residenci Hotels: Building a Smarter…

      Boutique Vietnamese hotel reclaims direct bookings with…

      Kenyan hospitality group’s smart switch to STAAH

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      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

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Bookings rise beyond expectations for boutique UK property

19 May 2025
Hotel Channel Manager UK

Lackford Lakes Barns invested in new tech with STAAH SwiftBook, and it paid off in a big way.


Historic charm, modern appeal

Lackford Lakes Barns feature the best of both worlds, all the character of an old building and all the comfort of modern living. They are in a unique location surrounded on all sides by Suffolk Wildlife Trust’s Lackford Lakes Nature Reserve while only 5 miles outside historic Bury St Edmunds.

A favourite for families looking for convenience and suitability for nature trips, Lackford Lakes Barns is a four-star/ gold-award rated property by Visit England. The property features include a sun terrace, enclosed garden, free Wi-Fi, lounge, games room, barbeque facility and more. It also offers free parking.

UK Hotel Booking EngineFacing integration challenges

Before using STAAH, they had no way of integrating all bookings which limited the team at Lackford Lakes Barns to increase online visibility by joining more online travel agents (OTAs).

On the lookout for a more synchronised distribution and booking experience, STAAH came recommended by the property’s website designer who had experience of integrating with STAAH and seen the benefits it brought to its other connected property partners. Another major positive for STAAH SwiftBook was its payment gateway integration that allows for secure online transactions from multiple sources, including a secure and compliant credit card retrieval mechanism that allows secure interchange of credit card details from OTAs, allowing seamless payments.

Booking Engine Software In UKBooking skyrocket in first year

Within a year of joining the STAAH network, bookings for Lackford Lakes Barns have increased significantly.

Furthermore, the Lackford Lakes Barns team are able to perform tasks quickly and easily thanks to STAAH’s easy-to-navigate user interface. There are a number of STAAH features that have made it a hit with the property. SwiftBook is highly customisable to fit the property’s brand. A three-step booking process combined with its mobile responsiveness ensure guest enjoy a seamless experience. SwiftBook offers additional features such as WatchMyRate (guests can be shown competitor and OTA rates on the property website) and URL masking for a more trusted direct booking experience, leading to increased conversions.

At the backend of SwiftBook, property managers can enjoy a slew of capabilities to optimise price and availability – all from a single dashboard. Driven through dynamic pricing and working off a pooled inventory system, SwiftBook’s optimisation features include Promotional Packages & Codes, Stop-sell Limits, Occupancy Base Pricing, Value Add-ons and Smart Pricing.

A favourite of the Lackford Lakes Barn team is the Stayview feature – a comprehensive dashboard which shows a calendar view of the property’s inventory with bookings. Combined with advanced reporting and insights, SwiftBook drives informed and optimised decision-making.

Channel Management System In UKSTAAH – a dependable partner

Experiencing the benefits of using STAAH, the Lackford Lakes Barns team now recommends it to other property owners as well. If there’s an easy and effective solution that is also affordable, why seek something else?

Thank you team Lackford Lakes Barns. We look forward to overseeing your continued success in the future!


STAAH SwiftBook

Bookings rise beyond expectations for boutique UK property was last modified: June 23rd, 2025 by Nashi Dasgupta

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