Keeping up with the current trends in the hospitality industry is extremely important to increase your hotel’s revenue and occupancy. These top Hospitality Trends can help you prepare for your hotel marketing strategy.
The hospitality industry is constantly evolving, and keeping up with the latest trends in the hospitality industry is crucial for hoteliers to remain competitive and successful. As the needs and preferences of travellers change, hotels must adapt to meet these demands to increase their occupancy rates and revenue. In this fast-paced industry, staying informed about the latest trends and technologies can give hoteliers a competitive advantage and help them stay ahead of the curve.
This article will explore some of the latest hospitality trends in the hospitality that hoteliers should pay attention to in order to optimize their operations and attract more guests.
1. Sustainable Hospitality & Eco-Tourism
One of the popular rising hotel industry trends, Sustainable Hospitality and eco-friendly practices are becoming the norm. Guests now expect it and try to check while booking a hotel if it’s eco-friendly or not. Accommodation providers are now starting to consider this rising trend on everything they use; from plastic straws to the need for lights to switch off automatically once a guest leaves their room. There are people who are taking various initiatives to reduce their carbon footprint. There will be a rise in travellers who will seek hotels that follow the same path. Hotels, to gear up, should be thinking of ways to be as carbon-neutral as possible.
According to the World Tourism Organization, the tourism industry accounts for 5% of global carbon emissions. If left unchecked, this number is expected to double by 2030. Sustainable hospitality practices can help reduce the impact of the industry on the environment while also meeting the needs of eco-conscious travellers.
Read an in-depth blog on Sustainable Hospitality
2. Smart Technology
Smart technology trends such as Chatbots, robots and other forms of artificial intelligence are also rising hospitality trends. It provides hoteliers with on-demand information and personalised recommendations. Facial recognition technology is opening doors (sometimes literally) to timesaving services, while smart hotel rooms equipped with Internet of Things connectivity allow guests to customise their experience with an app or their voice.
One technology tool that is gaining popularity among hotels is Chatbots. They can be integrated into messaging platforms such as Facebook Messenger, WhatsApp, and WeChat, allowing guests to interact with them just like they would with a human customer service representative.
The trending AI tool ChatGPT can also assist in the customization of chatbots to suit the specific needs of individual hotels.
In addition, ChatGPT can provide hoteliers with language translation capabilities, enabling chatbots to communicate with guests in multiple languages, and helping hotels to cater to a diverse range of guests from different parts of the world.
Seamless connectivity across platforms and devices is growing more important for guests. Hotel software like Hotel Channel Manager helps hoteliers to track rates and availability plus Hotel Booking Engine helps in gathering information to undеrѕtаnd better about the guеѕt’ѕ, рrеfеrеnсеѕ аnd whаt uрgrаdеѕ to ѕеll thе mоѕt.
STAAH’s Hotel Booking engine is a prime example of this technology. It has WatchMyRate widget which can display live rates from five different channels, which can be seen by all of your visitors. Hotel Booking systems are essential for every hotelier to make this possible. They create hassle-free bookings for guests as well as make staff more efficient with their time.
3. Personalized Guest Experience
There is nothing better than getting a personalised service or a product at your favourite hotel.
With more than 83% of guests looking at recommendations from friends, family and an active online community, the guest experience is critical for conversions. A positive guest experience can result in glowing online reviews, return visits, and a brand reputation that contributes to ongoing growth. Read more
Personalisation can be deployed in a variety of ways. Within hotels, for instance, returning customers can be automatically provided with similar services to the last time they stayed, while they can also be personally greeted by a member of staff upon arrival, using GPS technology and booking data. Furthermore, with the rise of smart devices, hotel guests can also be enabled to use their own devices and accounts on entertainment platforms
4. Minimalism Design the New Trend
Another latest hospitality trend is the minimalist look which is progressively becoming second nature in accommodation worldwide. Clean lines and less clutter create a sense of calm and beauty so immersive that your guests won’t want to ever leave. Ditch the wallpaper for painted walls instead, and don’t forget to add plants!
It is all about escaping from the concrete jungle we all are living in. It is a way to reunite with nature and experience its beauty.
Taking that extra step for your guests will increase repeat visits and gain your hotel better reviews online.
Are you struggling to market your hotel online? Read the 7Ps of Hotel Marketing to help you understand better.
5. Food & Beverage preference
In the past, a substantial section of the hospitality industry was made up of fast-food restaurants and bars selling sugary alcoholic drinks. However, there has been something of a cultural shift, with people becoming more aware of the things they are putting in their bodies, leading to healthy food and drinks trend.
For restaurants, this has meant re-vamping menus with healthier options, including gluten-free, dairy-free, low fat, vegetarian, vegan and organic options.
Conclusion
The hospitality industry is a dynamic and ever-changing landscape, with new trends emerging regularly. It can help hoteliers prepare their strategies and improve their operations to meet the demands of modern travellers. By embracing these trends and providing personalized experiences to their guests, hoteliers can set themselves apart from the competition and create a loyal customer base.
If your hotel is using any other latest trends that we might have missed, feel free to write to us at marketing@staah.com
