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  • MANAGEMENT
    • OTA commissions – can you cut back?

      Top 5 Questions Your Hotel Reservations Team…

      9 hotel pricing strategies you should know…

      An In-depth Guide to Hotel Revenue Management

      Upselling – The New Challenge for Hoteliers…

  • Marketing
    • Hotel marketing | 11 Tips to Kickstart…

      Hotel marketing | Local SEO cheat sheet…

      Digital Marketing: 10 Things Hoteliers Should Be…

      6 Hotel Marketing Trends to try for…

      Top Hospitality & Travel Marketing Trends You…

  • Tips & Trends
    • Mobile-friendly hotel website: what it means and…

      11 Travel terms & Hospitality industry trends…

      5 Tips On How to Target Corporate…

      The 2022 guide to attracting Gen Z…

      7 Awesome Tips To Improve Your Hotel’s…

  • News
    • Thoughtful Thursday: Easily Manage your Booking.com Content…

      STAAH Product Updates June

      The Big Travel Rebound Kuala Lumpur &…

      STAAH Integrates with Situ – a leading…

      Are you making the most of your…

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    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • Lift in direct bookings & customer satisfaction…

      Hotel Polo Towers Group Maximize Growth &…

      Crescent Spa & Resorts Saw Average Annual…

      KLoe Hotel, Malaysia Boosts Direct Bookings By…

      GCC Hotel & Club, India gains an…

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      BLAAH BLAAH @STAAH with Avijit Arya and…

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      Smart Distribution & Building a Resilient Business…

      STAAH Product Masterclass – Series 1 How…

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      BLAAH BLAAH @STAAH with Mauro Risch

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      BLAAH BLAAH @STAAH with Jimmy Mistry and…

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      STAAH e-Book How To Set Up Your…

      Opening Checklist post COVID-19: Things To Keep…

      EBOOK: BEGINNERS GUIDE TO REVENUE MANAGEMENT

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

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10 Killer Ideas for Your Hotel Blog

9 August 2017
Blog Ideas

Stumped for things to write about in your blog posts? We’ve put together some blog ideas that should get your creative juices flowing.

Hoteliers are lucky. Being part of a broader lifestyle category, there are many avenues and topics for you to blog about. Your audience – travellers (business and leisure) – are varied and looking for all sorts of information about the destination, things around your property, history, people, food and top experiences. Use these to attract these travellers to your website through an engaging blog. Then sell them your property’s experience.


Local Attractions

Local Attractions and Events

Google Local Guides reconfirms the fact that local content is the way forward to success in content marketing. Travellers are seeking rich, engaging and original tips and ideas about your destination all the time. You can be the one to provide these by talking about local attractions (how to best enjoy them), oddball news, renovations and updates and off-the-beaten-path spots. Local events are also popular blog posts – what’s coming up, how to enjoy the events and itinerary ideas around the popular events.


Photos and Videos

Photos and Videos

By far the most engaging blog content is the visual kind. Look around your property, city and location. Capture it all, add a suitable caption, provide relevance and post away. Post images and videos of different seasons – they have great search value too.


Food

Food, Wine and All Things Indulgent

Who doesn’t like to talk about food, wine, beer, spas and similar indulgent experiences when on holiday – or even during a business visit? If you’ve got these services, flaunt them. Talk about seasonal menus, your wine list, how you choose your beers, the winemakers and brewers behind these beverages, your spa menu…

If your property does not have a spa, blog about the top spas in your location. Expand your F&B focus to popular local spots – tucked away eateries, local foodie personalities, new openings and best of series.


Travel Tips

Travel Tips

What should travellers pack? What will the weather be like? Is the local water safe to drink? How to book activities? How to get around? Travellers have a lot of questions about your destination. Use your blog to answer these and be relevant.


Blogs and Reads

Recommended Blogs and Reads

The last thing a traveller needs is to trawl through pages of destination information and find relevant information. Make it easier for them by having an updated list of best destination blogs to read.


Beliefs and Values

Your Beliefs and Values

Not as boring as it sounds! If you believe in saving the environment, have a passion for cars, love hiking or harbour another interest, use your blog to talk about it. If you believe in it or have an interest in it, someone else does too. And these engaged users may be your property’s next guests.


Behind the Scenes

Behind the Scenes

Everyone likes to be ‘in the loop’. Consider writing a blog from the perspective of your hotel staff, or giving a sneak preview of a new feature or re-design. Tip – to make it engaging, make it funny.


Local Legends and History

Local Legends and History

Are there any ghost stories or legends in your hotel/area? Did your hotel inspire a famous novelist or star in a movie? Use those stories in your blog to entice your audience.

Also, educate potential guests about the local culture and history, describing famous historical events and explaining the roots of local customs. Some people travel for peace and quiet, but others actively seek to learn about new locations and ways of life.


Useful Language Phrases

Useful Language Phrases

If your hotel is located in a foreign-speaking country, make a list of useful everyday phrases in a language guide.


Visiting Celebrities

Visiting Celebrities

It’s the era of celebrity culture with fans lapping up everything about their idols. So if you have a celebrity visiting your town, talk about it. Consider posts like “local spots celebrity A should be visiting” or “where you can meet celebrity A when in town”.


So the next time you’re stuck for a blog topic, check out our cheat list. It is certainly not exhaustive, but a great back up for when you’re out of steam. It is also not tailor made to your property’s unique needs – be sure to adapt the ideas to fit your style. Tell us about which ideas worked best for your property – we’d love to hear from you!

10 Killer Ideas for Your Hotel Blog was last modified: March 30th, 2018 by staah

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