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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

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5 Terrific Tips to Get More Positive Reviews Online

23 May 2017
staah reputation management

A whopping 96% of TripAdvisor users will be swayed by online reviews. What are you doing to get more of these for your property?

Half of your potential customers don’t even book unless they’ve read a review about a property. With such a strong hold over consumer decisions, it is not just wise, but foolish to ignore online reviews. If you want to see your sales figures increasing, get cracking on garnering online reviews. Here are some tips to get you underway.

Make Your Property and Service “Remarkable”

What is special about your guest experience? Are your service standards high? Do you go out of the way to help your guests? Are you proactive in your communication with them? Are you creative with the amenities and features you offer? Is there something that sets you apart from your nearest competitor?

Consider all these questions before you ask for a review. Give your guests enough reasons to leave a review.

Make It Easy for Guests to Leave Reviews

Want more reviews? Just ask for it. Your guests won’t mind. Only make it easy for them to leave reviews – be present on multiple review sites (Google, Facebook, Yelp, TripAdvisor…). Use guest surveys, comment forms and follow-up emails with easy links to websites where they can post their comments.

Understand Your Guests’ Demographics

Who is your audience? Young professionals, families or baby boomers? Is your property welcoming more domestic travellers or international visitors? What nationality are they? If your property receives many Chinese visitors, you should focus on getting reviews on CTrip. Likewise if you’re attracting American tourists, you may want to have a prominent presence on Yelp.

Listen to Guests and Improve Where Necessary

One of the best ways to get more reviews is by listening to your guests and improving where required. Invest in applications like STAAH’s ReviewMinder that aggregate reviews from multiple online sources and helps you by providing actionable insights to improve. The pilot phase complete, the STAAH application is set for launch shortly. Talk to your STAAH account manager if you’re keen to take action on your online reviews.

With unlimited online platforms where guests can leave comments, a tool such as ReviewMinder is an essential if you’re serious about reputation management.

Turn Reviewers into Brand Ambassadors

If you have happy and loyal customers, get them to write about your property and services on review sites. Then flaunt these comments through your social channels, blog and website to amplify the positive reviews. You could even consider rewarding these guests for their reviews – remember, there’s a thin line between incentivising guests for reviews and buying them. Stay away from the latter!

On the flip side, if you get a negative comment or have an unhappy guest, don’t ignore them. An Ostrich approach to problem solving never helped anyone. Understand the cause of the grievance and address it in a calm and professional manners.

5 Terrific Tips to Get More Positive Reviews Online was last modified: June 2nd, 2017 by staah

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