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  • Home
  • MANAGEMENT
    • OTA commissions – can you cut back?

      Top 5 Questions Your Hotel Reservations Team…

      9 hotel pricing strategies you should know…

      An In-depth Guide to Hotel Revenue Management

      Upselling – The New Challenge for Hoteliers…

  • Marketing
    • Hotel marketing | 11 Tips to Kickstart…

      Hotel marketing | Local SEO cheat sheet…

      Digital Marketing: 10 Things Hoteliers Should Be…

      6 Hotel Marketing Trends to try for…

      Top Hospitality & Travel Marketing Trends You…

  • Tips & Trends
    • Mobile-friendly hotel website: what it means and…

      11 Travel terms & Hospitality industry trends…

      5 Tips On How to Target Corporate…

      The 2022 guide to attracting Gen Z…

      7 Awesome Tips To Improve Your Hotel’s…

  • News
    • Thoughtful Thursday: Easily Manage your Booking.com Content…

      STAAH Product Updates June

      The Big Travel Rebound Kuala Lumpur &…

      STAAH Integrates with Situ – a leading…

      Are you making the most of your…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • Lift in direct bookings & customer satisfaction…

      Hotel Polo Towers Group Maximize Growth &…

      Crescent Spa & Resorts Saw Average Annual…

      KLoe Hotel, Malaysia Boosts Direct Bookings By…

      GCC Hotel & Club, India gains an…

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      BLAAH BLAAH @STAAH with Avijit Arya and…

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      Smart Distribution & Building a Resilient Business…

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      Opening Checklist post COVID-19: Things To Keep…

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7 Ways To Track Your Competition

11 April 2018
7 Ways to Track Your Competition - STAAH


Keeping track of your competition’s activities is easier than you think. Here are a few things you could do to stay on top of your competitor’s activities and keep ahead of the game.


1. Monitor Their Website & Blogs

You can learn a lot about your competition by keeping an eye on their website. Check our rates, packages and offers. Compare these to your own. See how consumers are responding to these. Keep up with the new services and even website functionalities they add and see what kind of traction they may be getting. Is it worth you implementing them too?

You can use STAAH’s RateStalk to monitor competitor changes. It will show you rates of five of your top competitors in a simple table and interactive graph.

2. Sign up to Their Emails

Sign up for your competitors’ e-mail and direct marketing campaigns, commonly known as Customer Relationship Marketing (CRM) programmes. Become a regular “customer” and you’ll quickly see what kind of offers they provide and how they stack up to yours.

Set Up Google Alerts

3. Set Up Google Alerts

Setting up Google Alerts to arrive in your inbox is a good way to help properties monitor and track what their competition is doing.  Set alerts to go off whenever competitors post press releases, get media coverage and run promotional campaigns. This will also help you shape your own marketing strategy as you can understand what works and what fails for your environment.

4. Track Their Social Platforms

Social media provides a great platform to spy on competition. “Like” and “follow” your competition on Facebook, Twitter and other social media channels to see what they are posting. The responses their content receives can also provide valuable data into what kind of content your hotel should be posting on its own channels and when.

Review Sites for Comments

5. Check out Review Sites for Comments

What are others saying about your competitors? You can find out with ease by looking at review sites such as TripAdvisor, Google Plus, etc. Are there any common complaints or compliments amongst your competitors that you can either adapt or avoid to benefit your own business?

6. Check out Their SEO Efforts

Do a quick search on Google using the keywords your customers are likely to use. Does your business appear on the first page, or is it predominantly your competitors? If it’s the latter, you may want to work on the Search Engine Optimization (SEO) of your website, implementing the competitive keywords that your competitors are using to rank higher.

There are several tools available to help you track the keywords your competitor is trying to rank for, including Google Keyword Tool, SEM Rush, etc. Another way is to right click on key pages of your competitor’s website and click on ‘View Source’. Search for ‘meta’ from the search bar on the top left. The meta title and description will tell you which words they are trying to rank for.

Visit the Property

7. Visit the Property

An old-fashioned way to track competition is to experience their product and service directly. Visit properties in your location and see what they are offering. Is there something you can use to advance your own business? Take notes of their customer service techniques.

7 Ways To Track Your Competition was last modified: June 2nd, 2020 by staah

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