From rate updates to reviews, STAAH gave Sentrim Hotels & Lodges the tools to work smarter, not harder.
From the vast plains of the Maasai Mara to the shimmering shores of Lake Elementaita, Sentrim Hotels & Lodges is a proudly Kenyan hospitality brand with a diverse collection of properties in some of the country’s most iconic locations. Whether it’s a lodge nestled in one of Kenya’s great National Parks or a Hotel in the Historic City of Mombasa, each Sentrim property delivers a unique blend of local charm, modern comfort, and warm African hospitality.
With offerings tailored for both leisure and business travellers — including well-appointed rooms, conference facilities, swimming pools and authentic culinary experiences—Sentrim is more than a hotel group. It’s a gateway to memorable adventures across Kenya.
Errors and overbookings prompted the search for a better tech solution
Despite the breathtaking guest-facing experience, the situation for Sentrim Hotels & Lodges on the backend was not so pretty. As the demand for more channels grew, so did the complexity of managing it all.
Manual update of rates and availability across multiple channels was error-prone and inconsistent. Overbookings were common and rate parity issues frequently cropped up. Reacting quickly to market changes or demand was hard due to lack of automation. As a result revenue was missed and the guest experience in bookings was below par.
“We needed more than just a booking tool, we needed visibility, automation, and a smarter way to manage distribution,” the team shared.
STAAH made scalability feasible
For the team at Sentrim Hotels & Lodges, managing a multi-property portfolio across leisure and business travel markets comes with its own set of complexities. What they needed wasn’t just another tech platform, but a smart, scalable solution built for real hotel operations.
That’s where STAAH came in.
With STAAH’s Channel Manager, the team gained a single command centre to manage rates, inventory, and availability across all online travel agents (OTAs). Real-time two-way sync with connected channels and systems meant no more discrepancies, overbookings, or time-consuming manual mapping.
The pooled inventory model ensures that every room is available to sell across all platforms simultaneously — maximising occupancy and reducing spoilage. With STAAH channel manager, the team had greater control over revenue – from corporate bookings to last-minute leisure travellers.
The STAAH booking engine turned the Sentrim website into a high-performing channel by supporting smart pricing, promo codes, upselling and cross-selling. Being integrated into the hotel’s website seamlessly and with payment gateways, transactions are secure and frictionless, helping improve trust with guests.
Turning Insights into Action with Smart Tools
To stay competitive in a fluctuating market, Sentrim now uses RatesTalk and WatchMyRate — two tools that provide actionable insights into competitor pricing and real-time rate visibility. This helps the revenue team implement dynamic pricing strategies based on demand trends and market movements.
Knowing more than 90% of the guests rely on online reviews before making a booking, STAAH ensures reputation management is weaved into a comprehensive guest acquisition strategy for Sentrim through its ReviewMinder tool. It consolidates guest reviews from major platforms like Google, Booking.com, and TripAdvisor into a single dashboard — making it easy to monitor, respond and act on guest feedback.
The results are there for all to see
Since teaming up with STAAH, the team at Sentrim Hotels & Lodges has noticed a significant growth in online visibility and bookings. Their direct booking numbers have gone up, thanks to a user-friendly engine that gives guests confidence to book right on the website. Tools like ReviewMinder help them keep a close eye on guest feedback, while RatesTalk makes pricing decisions smarter and faster.
Managing rates and bookings across OTAs used to be a daily headache — now it’s quick, accurate, and stress-free. Most importantly, the team has more time to focus on what really matters: creating great guest experiences. With STAAH, they’re not just keeping up — they’re ahead.
