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Thoughtful Thursday: Easily Manage your Booking.com Content from...
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STAAH Blog

  • Home
  • MANAGEMENT
    • OTA commissions – can you cut back?

      Top 5 Questions Your Hotel Reservations Team…

      9 hotel pricing strategies you should know…

      An In-depth Guide to Hotel Revenue Management

      Upselling – The New Challenge for Hoteliers…

  • Marketing
    • Hotel marketing | 11 Tips to Kickstart…

      Hotel marketing | Local SEO cheat sheet…

      Digital Marketing: 10 Things Hoteliers Should Be…

      6 Hotel Marketing Trends to try for…

      Top Hospitality & Travel Marketing Trends You…

  • Tips & Trends
    • Mobile-friendly hotel website: what it means and…

      11 Travel terms & Hospitality industry trends…

      5 Tips On How to Target Corporate…

      The 2022 guide to attracting Gen Z…

      7 Awesome Tips To Improve Your Hotel’s…

  • News
    • Thoughtful Thursday: Easily Manage your Booking.com Content…

      STAAH Product Updates June

      The Big Travel Rebound Kuala Lumpur &…

      STAAH Integrates with Situ – a leading…

      Are you making the most of your…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • Lift in direct bookings & customer satisfaction…

      Hotel Polo Towers Group Maximize Growth &…

      Crescent Spa & Resorts Saw Average Annual…

      KLoe Hotel, Malaysia Boosts Direct Bookings By…

      GCC Hotel & Club, India gains an…

  • Resources
    • All BLAAH BLAAH @STAAH e-Books Podcast Testimonials Webinars

      BLAAH BLAAH @STAAH with Avijit Arya and…

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      STAAH Product Masterclass – Series 1 How…

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      BLAAH BLAAH @STAAH with Tunku Iskandar

      BLAAH BLAAH @STAAH with Jimmy Mistry and…

      STAAH E-Guide: A-go-to-Communication Guide for Vacation Rentals

      STAAH e-Book How To Set Up Your…

      Opening Checklist post COVID-19: Things To Keep…

      EBOOK: BEGINNERS GUIDE TO REVENUE MANAGEMENT

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      D Elegance Hotel Johor Malaysia STAAH Testimonial

      Plume Villas New Zealand STAAH Testimonial

      Tunamaya Beach & Spa Desaru Malaysia STAAH…

      de Laxston Hotel Indonesia STAAH Testimonial

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      STAAH Product Masterclass – Series 1 How…

      STAAH Webinar Utilize Integrated Technology Ecosystem to…

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Checklist to Optimise Your Hotel’s Facebook Page

17 May 2017
Facebook Fan page

Being your property and brand’s representative on Facebook, it is absolutely crucial that you optimise your business page to maximise engagement. Here’s how you can do this:

Get Your Profile and Cover Picture Right

These are the first and most visible features of your page. You have to make the most of them. The profile picture is ideal for a logo (square or stacked up version only please!). The cover photo can be more dynamic, being visually attractive while promoting a clear message and appealing to visitors’ emotions. All images must be high quality. You can even create a short video (7 seconds) for this space.

Don’t Forget a Page Username

Facebook gives you the option to personalise your address (URL) and unify it with your brand name by choosing a username. Eg. Facebook.com/STAAHLimited

Update Your Contact Information

You’ve probably made a lot of effort to get people to your Facebook page. Don’t lose this precious traffic by something as silly as an old phone number or email. Make sure your contact information is always up to date. And always link back to your website.

Use Call-To-Action Buttons

Facebook gives you the option to choose from a list of call-to-action buttons. Of these, “Book Now” is the recommended and most common one for hotels and restaurants.

Fill up the Business Details

Make sure you fill up business information such as About us, services etc. Make this information short and snappy – hook the reader in with what’s unique about your place and the location.

Customise Your Sidebar Tabs

Your Facebook is like your webpage and the sidebar tabs is the navigation. Make it user-friendly and keep it simple. Don’t overwhelm people with lots of options; 4-5 menu items are enough, including hotel overview, rooms, specials, availability and book now.

Build a Book Now Custom Tab in Sidebar

You have the ability to add customised tabs to your sidebar menu. It is a bit of an investment in developer time, but totally worth it. Adding a Book Now tab that links to your ConvertDirect Booking Engine is highly recommended. Ask your STAAH account manager on how they can help you make this happen.

STAAH Booking engine tab on Facebook

Add the TripAdvisor Tab to Your Sidebar

Another goodie to add to your sidebar menu – the TripAdvisor Traveler Reviews Facebook App takes a few minutes to install and will pull in your content from TripAdvisor, including fresh reviews and star ratings.

Sprinkle Your Page with Keywords

Use keywords in your content and page updates to let people interested in your content find you.

Tag Your Images

Tagging helps you increase the reach of your image and post. Ask your guests to take photos and tag themselves so their Facebook friends can see the post/image.

Optimise Your Facebook Updates

The first 18 characters of each of your Facebook post serves as the meta title and meta description on Google’s search results. Use this space wisely.

Use Audience Optimisation

Select the audience that Facebook should target your page to – demographic, interests, location, etc. This function is available under the Settings tab on the top right hand of your page – look for Preferred Page Audience. Every post can further be optimised using the targeting icon.

Content, Content, Content

Create good content. Create it often. Then deliver it in a catchy format to the right audience. All this may sound like a mouthful, but it really isn’t. Watch out for another blog on how you can create and manage quality content for your Facebook business page.

Enable Ratings and Reviews

This is a bit of a Pandora’s Box, but reviews let your customers have a dialogue with you. It’s a great social proof of your services. Never ignore negative reviews though. Deal with them calmly and preferably through private messaging.

Checklist to Optimise Your Hotel’s Facebook Page was last modified: June 30th, 2021 by staah

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