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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

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      From Search to Stay: Maximize your Visibility…

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      STAAH Webinar: Manage Revenue Mastery: How to…

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How Off-Page SEO Helps Boost Your Hotel’s Online Visibility?

31 August 2018
Off-Page SEO

Off-page SEO activities refer to activities outside the boundaries of your website that build its authority on the subject and help it rank better on search engines. Here are some ways you can build off-page SEO effectively.


What you’re trying to do with off-page SEO is building the relevance, trustworthiness, and authority of your website.

Building backlinks lies at the heart of your off-page SEO efforts. If you have a lot of valuable sites pointing to your web pages, search engines take that as an indication that you have valuable content and you deserve to be ranked higher.

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When building backlinks, remember, quality matters as much – if not more – than quantity. Here are a few things search engines factor in ranking when it comes to backlinks:

  • The linking site’s popularity and how relevant is it to your site
  • Domain authority and trustworthiness of the linking site
  • Anchor text (literally the text that links to your website) and its relevance to the linked page

Now that you understand what sort of backlinks you need, let’s see how you can acquire them.

  • Create content that people want to read and talk about. Authentic and good content really is your trump card to successful SEO.
  • Reach out to influencers; if it’s worth sharing, get in touch with influencers such as travel bloggers and media to share your story.
  • Contribute a guest author on quality blogs.
  • Participate in discussions on travel forums such as TripAdvisor, Fodors, etc.
  • Blog directory submissions; constantly updating a directory to build backlinks. Be mindful of link-building tactics via directories (even forums) that lend towards black hat SEO (spam-looking links).
  • Article, image, documents, infographics, and video submission to high-ranking websites and shared content portals.
  • Participation in Q&A sites such as Quora, blurtit.com, etc.

In addition to the above, off-page SEO looks into social bookmarking, a practice that is not as popular as it used to be. This includes going to sites such as reddit.com, stumbleupon.com, and scoop.it to promote your content.

The extent of social media links as a direct ranking factor is hotly debated. However, high sharing of content on social channels indicates its popularity. Besides, the more it gets shared on these channels, the more it is likely to get traffic to your site – the end goal of all your efforts.

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Local SEO plays an important part of your off-page strategy as an accommodation provider. This includes website localization (providing location-based content), citation building (eg. Online business directories), and claiming your Google My Business listing and optimizing it.


On-page vs. off-page SEO

As a general rule, on-page refers to anything happening on your website, under your direct control, which contributes to your SERP rankings. Off-page covers anything happening outside your own website, including a number of factors that may be somewhat beyond your direct control.

SEO 1


Off-page SEO is perhaps more challenging than on-page as you are reliant on platforms other than yours. However, it is absolutely crucial to building online visibility. What are you doing to improve your off-page SEO efforts? Email us on marketing@staah.com.

How Off-Page SEO Helps Boost Your Hotel’s Online Visibility? was last modified: September 8th, 2021 by staah

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