STAAH Blog
  • Home
  • MANAGEMENT
    • OTA commissions – can you cut back?

      Top 5 Questions Your Hotel Reservations Team…

      9 hotel pricing strategies you should know…

      An In-depth Guide to Hotel Revenue Management

      Upselling – The New Challenge for Hoteliers…

  • Marketing
    • Hotel marketing | 11 Tips to Kickstart…

      Hotel marketing | Local SEO cheat sheet…

      Digital Marketing: 10 Things Hoteliers Should Be…

      6 Hotel Marketing Trends to try for…

      Top Hospitality & Travel Marketing Trends You…

  • Tips & Trends
    • 5 reasons why you need a cloud-based…

      The 2022 guide to increasing your hotel’s…

      Revenue Management – where is all of…

      OMG! The Quirkiest Homes On Airbnb

      STAAH Get Google – Your questions answered

  • News
    • MEET THE TEAM: WIPARAT, BUSINESS DEVELOPMENT MANAGER,…

      Thoughtful Thursday: Easily Manage your Booking.com Content…

      STAAH Product Updates June

      The Big Travel Rebound Kuala Lumpur &…

      STAAH Integrates with Situ – a leading…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • No more inventory glitches for Le ROI…

      How STAAH helped Escapades at Midhill in…

      Lift in direct bookings & customer satisfaction…

      Hotel Polo Towers Group Maximize Growth &…

      Crescent Spa & Resorts Saw Average Annual…

  • Resources
    • All BLAAH BLAAH @STAAH e-Books Podcast Testimonials Webinars

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      BLAAH BLAAH @STAAH with Tunku Iskandar

      STAAH E-Guide: A-go-to-Communication Guide for Vacation Rentals

      STAAH e-Book How To Set Up Your…

      Opening Checklist post COVID-19: Things To Keep…

      EBOOK: BEGINNERS GUIDE TO REVENUE MANAGEMENT

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      D Elegance Hotel Johor Malaysia STAAH Testimonial

      Plume Villas New Zealand STAAH Testimonial

      Tunamaya Beach & Spa Desaru Malaysia STAAH…

      de Laxston Hotel Indonesia STAAH Testimonial

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      STAAH Product Masterclass – Series 1 How…

      STAAH Webinar Utilize Integrated Technology Ecosystem to…

  • Free Demo
LATEST
5 reasons why you need a cloud-based channel...
The 2022 guide to increasing your hotel’s direct...
No more inventory glitches for Le ROI Hotel...
MEET THE TEAM: WIPARAT, BUSINESS DEVELOPMENT MANAGER, THAILAND
Revenue Management – where is all of the...

STAAH Blog

  • Home
  • MANAGEMENT
    • OTA commissions – can you cut back?

      Top 5 Questions Your Hotel Reservations Team…

      9 hotel pricing strategies you should know…

      An In-depth Guide to Hotel Revenue Management

      Upselling – The New Challenge for Hoteliers…

  • Marketing
    • Hotel marketing | 11 Tips to Kickstart…

      Hotel marketing | Local SEO cheat sheet…

      Digital Marketing: 10 Things Hoteliers Should Be…

      6 Hotel Marketing Trends to try for…

      Top Hospitality & Travel Marketing Trends You…

  • Tips & Trends
    • 5 reasons why you need a cloud-based…

      The 2022 guide to increasing your hotel’s…

      Revenue Management – where is all of…

      OMG! The Quirkiest Homes On Airbnb

      STAAH Get Google – Your questions answered

  • News
    • MEET THE TEAM: WIPARAT, BUSINESS DEVELOPMENT MANAGER,…

      Thoughtful Thursday: Easily Manage your Booking.com Content…

      STAAH Product Updates June

      The Big Travel Rebound Kuala Lumpur &…

      STAAH Integrates with Situ – a leading…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • No more inventory glitches for Le ROI…

      How STAAH helped Escapades at Midhill in…

      Lift in direct bookings & customer satisfaction…

      Hotel Polo Towers Group Maximize Growth &…

      Crescent Spa & Resorts Saw Average Annual…

  • Resources
    • All BLAAH BLAAH @STAAH e-Books Podcast Testimonials Webinars

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      BLAAH BLAAH @STAAH with Tunku Iskandar

      STAAH E-Guide: A-go-to-Communication Guide for Vacation Rentals

      STAAH e-Book How To Set Up Your…

      Opening Checklist post COVID-19: Things To Keep…

      EBOOK: BEGINNERS GUIDE TO REVENUE MANAGEMENT

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      D Elegance Hotel Johor Malaysia STAAH Testimonial

      Plume Villas New Zealand STAAH Testimonial

      Tunamaya Beach & Spa Desaru Malaysia STAAH…

      de Laxston Hotel Indonesia STAAH Testimonial

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      STAAH Product Masterclass – Series 1 How…

      STAAH Webinar Utilize Integrated Technology Ecosystem to…

  • Free Demo

Experience is the best teacher but a lesson in time saves nine!

9 December 2019
Four Apple Hotels Dubai

Dubai based Four Apple Hotels’, Saif Jugari, makes this insightful comment after completing a course from ARMA – especially designed for practicing revenue managers.


Another STAAH client has successfully completed the Certificate in Revenue Management Foundations – Hospitality course by Australian Revenue Management Association (ARMA). Saif Jugari, Cluster Revenue & Distribution Manager for Four Apple Hotels (formerly Pearl Hotels ) attests to the concise format of the course and the hands-on learning it brings for practicing revenue managers.

Certificate in Revenue Management Foundations – Hospitality (CMRF-H) by ARMA is a professional course that has been made available to STAAH clients at a special cost. Giving revenue managers a holistic view, the course incorporates a wider understanding of financial implications for a business, ways to improve a property’s performance across departments and how these are harmoniously tied to revenue management are some of Saif’s thoughts on the program. He goes on to say “What sets it apart is that it is highly engaging, unlike many passive video learning modules available online.”

“The course imparts knowledge with structure and also how to tactically deploy the many tools acquired for effective revenue management which makes it absolutely priceless,” says Saif.

Saif encourages hospitality businesses to invest in human resources by encouraging employees to upskill through readily available and highly useful courses such as the CMRF-H by ARMA.

“I was introduced to the course by the STAAH team, who, along with ARMA’s Founding Director, Melissa Kalan, ensured I fully derived the professional benefit I sought from its completion.”

In his capacity as the cluster revenue & distribution manager, Saif sets the strategy and ensures effective implementation of revenue management for the Four Apple group of hotels. The group is among more than 9,000 hospitality businesses that rely on STAAH’s industry-leading booking and distribution technology.

Saif Jugari with Mr. Sunian Yousuf (Managing Director - Four Apple)

Saif Jugari with Mr. Sunian Yousuf (Managing Director – Four Apple)

“We had enjoyed the benefits of STAAH’s technology as Pearl Hotels. But when the business was restructured and acquired by the Four Apple Group with the addition of new properties – in the middle of the busiest season – was when we truly realised STAAH’s mettle.”

“No transition is easy,” says Saif. “But, STAAH ensured the process of connecting to our channels for distribution and getting booked was seamless. Our speed to market, thanks to the constant support we had from the STAAH technology team, was fantastic.”

Four Apple Group of Hotels uses STAAH’s Instant Channel Manager to increase its digital footprint and ensure successful delivery of its omnichannel strategy; seamlessly delighting guests. Having been already using STAAH’s standalone booking engine for each property they are considering STAAH’s central booking system for its cluster of nine properties with the objective of maintaining a high customer experience, better align (even reduce) marketing spend and cost of acquisition.

Saif Jugari from Four Apple Hotels Dubai

Ranging from budget to 4-star luxury accommodation, the Four Hotel brand that features nine properties across key locations along the Dubai creek. With its varied products, the dynamism and channel diversity that STAAH presents makes it an ideal partnership.

The presentation of learning opportunities such as the ARMA course further strengthen this partnership.


A hotel management team with hotels in Dubai, find more about Four Apple here.


STAAH customers can log into their extranet and click REGISTER to access the course for free. Non-STAAH customers can also take the course for 497 AUD by signing up here.


About ARMA

Melissa Kalan - ARMAA Revenue Management Association (ARMA) is an independent organisation founded by Melissa Kalan and its purpose is to support the accommodation industry through education to grow revenue, yields, and profits. ARMA supports many properties and individuals, including globally-recognised chains, with their training needs from its headquarters in Australia.

ARMA prides itself on providing quality, interactive and engaging training via its Academy for all sectors of the accommodation industry including, hotels, motels, holiday parks, holiday rentals, apartment-style properties and B&B’s. Many properties have benefited from completing an ARMA training course, having seen substantial revenue and profit growth going forward.

ARMA also developed the formally recognised and accredited short course in revenue management which is licensed via its training partners.

Experience is the best teacher but a lesson in time saves nine! was last modified: September 8th, 2021 by staah

Related Articles

How Thai group Chaokoh Phi Phi increased...

STAAH Becomes One of the First Hospitality...

STAAH Product Updates – September

Meet the team: Dhyey Sheth, Business Development,...

STAAH Products

Channel Manager
Booking Engine
Instantsite Website
Gift Voucher Engine
Review Minder

SUBSCRIBE TO OUR NEWSLETTER FOR WEEKLY UPDATES

 
 
 

E-Books

  • Beginners guide to Revenue Management
  • Set-up your Channel Manager like a Pro
  • Hotel SEO for Beginners
  • Understanding Hotel Distribution
  • Digital Marketing toolkit for Independent Hoteliers
  • Communication Guide for Vacation Rentals
About Us
  • About Us
  • Blog
  • Login
  • News
  • Contact Us
  • Careers
Integrations
  • Online Travel Agencies
  • Property Management Systems
  • Payment Gateways
  • Internet Booking Engines
  • Global Distribution Systems
  • SuNEW
Solutions
  • Hotel Channel Manager
  • Hotel Booking Engine
  • Instant Hotel Websites
  • Gift Voucher System
  • Review Management System
Get In Touch

Sales Enquiries: sales@staah.com

Customer Support: support@staah.com

Billing: accounts@staah.com

Careers: people@staah.com

Commission Savings Calculator
Truspilot - STAAH Capterra - STAAH Top Rated - Channel Management Software PCI-DSS
Fernmark Logo

Instant Channel Manager Mobile App

Instant Channel Manager Mobile App Instant Channel Manager Mobile App

Max Channel Manager Mobile App

Max Channel Manager Mobile App Max Channel Manager Mobile App

Reputation Manager Mobile App

Reputation Manager Mobile App Reputation Manager Mobile App

© Copyright. All Rights Reserved. STAAH Limited | Privacy Policy | Cookies Policy