STAAH Blog
  • Home
  • MANAGEMENT
    • OTA commissions – can you cut back?

      Top 5 Questions Your Hotel Reservations Team…

      9 hotel pricing strategies you should know…

      An In-depth Guide to Hotel Revenue Management

      Upselling – The New Challenge for Hoteliers…

  • Marketing
    • Hotel marketing | 11 Tips to Kickstart…

      Hotel marketing | Local SEO cheat sheet…

      Digital Marketing: 10 Things Hoteliers Should Be…

      6 Hotel Marketing Trends to try for…

      Top Hospitality & Travel Marketing Trends You…

  • Tips & Trends
    • Mobile-friendly hotel website: what it means and…

      11 Travel terms & Hospitality industry trends…

      5 Tips On How to Target Corporate…

      The 2022 guide to attracting Gen Z…

      7 Awesome Tips To Improve Your Hotel’s…

  • News
    • Thoughtful Thursday: Easily Manage your Booking.com Content…

      STAAH Product Updates June

      The Big Travel Rebound Kuala Lumpur &…

      STAAH Integrates with Situ – a leading…

      Are you making the most of your…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • Lift in direct bookings & customer satisfaction…

      Hotel Polo Towers Group Maximize Growth &…

      Crescent Spa & Resorts Saw Average Annual…

      KLoe Hotel, Malaysia Boosts Direct Bookings By…

      GCC Hotel & Club, India gains an…

  • Resources
    • All BLAAH BLAAH @STAAH e-Books Podcast Testimonials Webinars

      BLAAH BLAAH @STAAH with Avijit Arya and…

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      STAAH Product Masterclass – Series 1 How…

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      BLAAH BLAAH @STAAH with Tunku Iskandar

      BLAAH BLAAH @STAAH with Jimmy Mistry and…

      STAAH E-Guide: A-go-to-Communication Guide for Vacation Rentals

      STAAH e-Book How To Set Up Your…

      Opening Checklist post COVID-19: Things To Keep…

      EBOOK: BEGINNERS GUIDE TO REVENUE MANAGEMENT

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      D Elegance Hotel Johor Malaysia STAAH Testimonial

      Plume Villas New Zealand STAAH Testimonial

      Tunamaya Beach & Spa Desaru Malaysia STAAH…

      de Laxston Hotel Indonesia STAAH Testimonial

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      STAAH Product Masterclass – Series 1 How…

      STAAH Webinar Utilize Integrated Technology Ecosystem to…

  • Free Demo
LATEST
Thoughtful Thursday: Easily Manage your Booking.com Content from...
Mobile-friendly hotel website: what it means and why...
11 Travel terms & Hospitality industry trends you...
5 Tips On How to Target Corporate Meetings...
Lift in direct bookings & customer satisfaction for...

STAAH Blog

  • Home
  • MANAGEMENT
    • OTA commissions – can you cut back?

      Top 5 Questions Your Hotel Reservations Team…

      9 hotel pricing strategies you should know…

      An In-depth Guide to Hotel Revenue Management

      Upselling – The New Challenge for Hoteliers…

  • Marketing
    • Hotel marketing | 11 Tips to Kickstart…

      Hotel marketing | Local SEO cheat sheet…

      Digital Marketing: 10 Things Hoteliers Should Be…

      6 Hotel Marketing Trends to try for…

      Top Hospitality & Travel Marketing Trends You…

  • Tips & Trends
    • Mobile-friendly hotel website: what it means and…

      11 Travel terms & Hospitality industry trends…

      5 Tips On How to Target Corporate…

      The 2022 guide to attracting Gen Z…

      7 Awesome Tips To Improve Your Hotel’s…

  • News
    • Thoughtful Thursday: Easily Manage your Booking.com Content…

      STAAH Product Updates June

      The Big Travel Rebound Kuala Lumpur &…

      STAAH Integrates with Situ – a leading…

      Are you making the most of your…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • Lift in direct bookings & customer satisfaction…

      Hotel Polo Towers Group Maximize Growth &…

      Crescent Spa & Resorts Saw Average Annual…

      KLoe Hotel, Malaysia Boosts Direct Bookings By…

      GCC Hotel & Club, India gains an…

  • Resources
    • All BLAAH BLAAH @STAAH e-Books Podcast Testimonials Webinars

      BLAAH BLAAH @STAAH with Avijit Arya and…

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      STAAH Product Masterclass – Series 1 How…

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      BLAAH BLAAH @STAAH with Tunku Iskandar

      BLAAH BLAAH @STAAH with Jimmy Mistry and…

      STAAH E-Guide: A-go-to-Communication Guide for Vacation Rentals

      STAAH e-Book How To Set Up Your…

      Opening Checklist post COVID-19: Things To Keep…

      EBOOK: BEGINNERS GUIDE TO REVENUE MANAGEMENT

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      D Elegance Hotel Johor Malaysia STAAH Testimonial

      Plume Villas New Zealand STAAH Testimonial

      Tunamaya Beach & Spa Desaru Malaysia STAAH…

      de Laxston Hotel Indonesia STAAH Testimonial

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      STAAH Product Masterclass – Series 1 How…

      STAAH Webinar Utilize Integrated Technology Ecosystem to…

  • Free Demo

Hotel Consortia Programmes: How, Why & At What Cost?

10 October 2018

Facing visibility problems on the Global Distribution System (GDS) is not uncommon. You can change this by partnering with the right consortia and getting the most out of your GDS investment. Let’s explore.


What’s Consortia?

Consortia and Travel Management Companies (TMCs) can be groups of independent travel agencies that come together under one umbrella, Franchise groups or wholly-owned chains. They often negotiate preferred rates with hotels for the benefits of their corporate clients.

Consortia - Groups of Independent Travel Agencies

That’s where the simplicity can end for a hotel if they do not have a good GDS Hosting partner, such as STAAH GDS.

There is no single guiding document or source to help you choose the right consortia for you but STAAH GDS in conjunction with its partners, such as Sabre, can assist.

Why You Need to Join Consortia and TMCs?

  • Increased visibility for your property via exposure through the consortia’s marketing communications and rate plans in the GDS.
  • Greater booking potential as travel agents first looks at the selected hotels in the consortia programme. If the rates are more competitive than the best available rate (BAR) in the GDS, it’s their preferred option.
  • Increased revenue via exposure to travel agents who may book at a higher average daily rate. Also, these typically are business travellers who are high spenders and stay longer.

What Does Consortia Have to Do with GDS?

Consortia and TMCs are the major producers of Business Traveller GDS reservations globally.

Hotel Consortia/TMC rates are one of the rate plans on GDS but are the most important. Once you sign up with STAAH GDS, and you join a Consortia/TMC program your Consortia/TMC rates are loaded into the GDS by our team along with the other rates e.g. BAR.

When an agent searches for hotels with their Consortia/TMC code in the GDS, only hotels listed as part of the Consortia/TMC will show up. However, the rates themselves need to be negotiated between the Consortia/TMC and you.

In general, the order of rates for a company is:

  • Negotiated company rates
  • Consortia/TMC rates (starting with preferred hotels)
  • Public rates / BAR

Negotiated Company Rates - STAAH 

Things to Keep in Mind When Choosing Your Consortia/TMC Partners

  • Look for partners who are known to produce GDS business into your market.
  • STAAH GDS can provide information to your hotel as to the most productive Consortia/TMC so you can make informed decisions as to who you want to be listed with.
  • Make sure you have an active approach in communication with these partners. STAAH GDS can provide names of contacts within these partners.

Ensure You Have Prepared:

  • Negotiated company rates
  • Consortia/TMC rates (starting with preferred hotels)
  • Public rates / BAR
  • Prompt responses to RFPs

Where to Start?

As a STAAH GDS client, we recommend you sign up with Nexus World Services which is your gateway to joining any of the Consortia/TMC programmes. For details contact Nexus World Services or John Clune.

Contact RFP sourcing tools to set up a free non-subscribing login.

  • Sabre RFP – HotelRFPSupport@Sabre.com
  • LodgingLogistics – support@prolodgic.com
  • Ratefinding – Michael.Meyer@dertouristik.com
  • HRS – sourcing@hrs.de
  • Lanyon – support@cvent.com

How Much Do Consortium Programmes Cost?

Each programme has a list of requirements and fees for participation, but the standard requirements may include:

  • A minimum of 10% off the lowest single published rate
  • Rate parity among all programmes
  • Last room availability guarantee
  • 10% commission
  • All rates quoted are to be guaranteed for the entire year starting from January 1 – December 31, unless otherwise noted.

Consortium Programmes Cost - STAAH

These costs are in addition to your GDS connection, but worth it if you want the exposure and additional bookings. To give you an idea, the Flight Centre Consortia programme is a marketing investment of USD $710.00 per year.

When you review your marketing spend, see where you are spending and the returns. The cost of Consortia/TMC programme participation could come from this budget with clear results to measure the success.

Is It for All Properties?

Participation in Consortia/TMC programme requires a considered investment.
It also requires the commitment of inventory and rates. The programme is highly relevant to properties in the metro, regional city, and regional centre hotels. For motels and apartment complexes with corporate clients, being on GDS is an opportunity, and adding in Consortia/TMC participation becomes highly relevant.

It is unlikely GDS is a fit for properties less than 20 rooms.


Do you have questions about GDS or Consortia/TMC participation? Email John Clune at STAAH; he will be happy to assist you.

Hotel Consortia Programmes: How, Why & At What Cost? was last modified: September 17th, 2021 by staah

Related Articles

Should hotels demand more for their donations?

How can Social Media leverage Direct bookings?

Tropics 8 Service Suites, Malaysia

STAAH Introduces Ringgit, the Local Malaysian Currency...

STAAH Products

Channel Manager
Booking Engine
Instantsite Website
Gift Voucher Engine
Review Minder

SUBSCRIBE TO OUR NEWSLETTER FOR WEEKLY UPDATES

 
 
 

E-Books

  • Beginners guide to Revenue Management
  • Set-up your Channel Manager like a Pro
  • Hotel SEO for Beginners
  • Understanding Hotel Distribution
  • Digital Marketing toolkit for Independent Hoteliers
  • Communication Guide for Vacation Rentals
About Us
  • About Us
  • Blog
  • Login
  • News
  • Contact Us
  • Careers
Integrations
  • Online Travel Agencies
  • Property Management Systems
  • Payment Gateways
  • Internet Booking Engines
  • Global Distribution Systems
  • SuNEW
Solutions
  • Hotel Channel Manager
  • Hotel Booking Engine
  • Instant Hotel Websites
  • Gift Voucher System
  • Review Management System
Get In Touch

Sales Enquiries: sales@staah.com

Customer Support: support@staah.com

Billing: accounts@staah.com

Careers: people@staah.com

Commission Savings Calculator
Truspilot - STAAH Capterra - STAAH Top Rated - Channel Management Software PCI-DSS
Fernmark Logo

Instant Channel Manager Mobile App

Instant Channel Manager Mobile App Instant Channel Manager Mobile App

Max Channel Manager Mobile App

Max Channel Manager Mobile App Max Channel Manager Mobile App

Reputation Manager Mobile App

Reputation Manager Mobile App Reputation Manager Mobile App

© Copyright. All Rights Reserved. STAAH Limited | Privacy Policy | Cookies Policy