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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Seamless Integrations: Enhancing Hotel Operations with Advanced…

      Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

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      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

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How to get the most of your Ctrip listing?

27 August 2018
Ctrip listing

Chinese tourists are the most powerful single source of change in the tourism industry according to UN World Tourism Organisation. Follow these tips from Ctrip, Asia’s largest travel company, on how you can make the most of your Ctrip listing on their platform to ride this mega wave.


1. How to qualify as a CPH (Chinese Preferred Hotel), to better cater to the Chinese market?

It’s no secret, those hotels that have qualified as a Chinese Preferred Hotel (CPH), generally convert bookings at a much higher rate! In order to qualify as a CPH, Ctrip doesn’t require any further discounts or exclusive promotions; instead, they ask that your hotel provide facilities and services that appeal to the Chinese market.

Ctrip identifies all Chinese Preferred Hotels (CPH) with a red badge, which is easily identifiable to their customers and provides them peace of mind and comfort when booking CPH hotels. Contact your local market manager who can provide you further information on becoming a Chinese Preferred Hotel.

Ctrip 1

2. Manage your reviews

It’s extremely important that properties are acknowledging and responding to all reviews which are being left by guests – both good and bad!  Research shows that 44% of Chinese travelers will often base their purchase decision on past guest experiences; and whilst not all reviews may be positive, it certainly helps if the hotel has acknowledged a negative review. A proactive clarification of the situation can often eliminate the negative effects caused by a negative review.

Properties can acknowledge and respond to reviews through Ctrip’s internal extranet. Responding to reviews in Chinese is preferred. however, this option may not be available, so Ctrip encourages properties to respond in English rather than to ignore the review.

Ctrip 2

3. Implement targeted promotions during key Chinese holiday periods

For all future promotions, please contact your market manager who can assist with designing a campaign that will meet your marketing objectives.

Ctrip 3


4. Data Insights and Analytics

Ctrip provides very useful insights and analytics through their ebooking site. With their large database, they can keep you informed of your property’s performance along with providing recommendations on how best to deal with the competition you’re facing!

Make use of the available analytics and talk to your market manager about how you can continue to grow your business.

Ctrip 4


5. Improve your property score to increase conversion

Take advantage of the improved eBooking site from Ctrip to manage your hotel profile. The information score is an excellent guide on how to optimize your properties’ profile; by improving the selection of images you display onsite.

Please contact your market manager for further information on how to optimize your property score.

Ctrip 5

How to get the most of your Ctrip listing? was last modified: September 8th, 2021 by staah

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