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  • MANAGEMENT
    • OTA commissions – can you cut back?

      Top 5 Questions Your Hotel Reservations Team…

      9 hotel pricing strategies you should know…

      An In-depth Guide to Hotel Revenue Management

      Upselling – The New Challenge for Hoteliers…

  • Marketing
    • Hotel marketing | 11 Tips to Kickstart…

      Hotel marketing | Local SEO cheat sheet…

      Digital Marketing: 10 Things Hoteliers Should Be…

      6 Hotel Marketing Trends to try for…

      Top Hospitality & Travel Marketing Trends You…

  • Tips & Trends
    • 5 reasons why you need a cloud-based…

      The 2022 guide to increasing your hotel’s…

      Revenue Management – where is all of…

      OMG! The Quirkiest Homes On Airbnb

      STAAH Get Google – Your questions answered

  • News
    • MEET THE TEAM: WIPARAT, BUSINESS DEVELOPMENT MANAGER,…

      Thoughtful Thursday: Easily Manage your Booking.com Content…

      STAAH Product Updates June

      The Big Travel Rebound Kuala Lumpur &…

      STAAH Integrates with Situ – a leading…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

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    • No more inventory glitches for Le ROI…

      How STAAH helped Escapades at Midhill in…

      Lift in direct bookings & customer satisfaction…

      Hotel Polo Towers Group Maximize Growth &…

      Crescent Spa & Resorts Saw Average Annual…

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    • All BLAAH BLAAH @STAAH e-Books Podcast Testimonials Webinars

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

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      BLAAH BLAAH @STAAH with Tunku Iskandar

      STAAH E-Guide: A-go-to-Communication Guide for Vacation Rentals

      STAAH e-Book How To Set Up Your…

      Opening Checklist post COVID-19: Things To Keep…

      EBOOK: BEGINNERS GUIDE TO REVENUE MANAGEMENT

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      BLAAH BLAAH @STAAH With Matthias Dybing And…

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      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

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      STAAH Product Masterclass – Series 1 How…

      STAAH Webinar Utilize Integrated Technology Ecosystem to…

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Supercharge Your Bookings with These 7 Simple Promotions

23 May 2018
Supercharge Your Bookings with These 7 Simple Promotions

All you need for an effective promotion is a bit of creative thinking and smart execution. Here are some ideas to get you underway.


1. Unusual Days

Create packages around Valentine’s Day, New Year’s Day and Christmas Day by all means. But, to add quirkiness into it, create promotions that tie in with lesser usual days such as St. Patricks Day, national days, Halloween, etc. To make the promotion stand-out, don’t forget the embellishments – decorate your hotel in theme and invite locals by creating a buzz around it.

2. Seasonal Promotions

Offering awesome deals during your low season is a good tactic to get more guests to book rooms for your hotel. Some regular promotions seen in this space are ‘Summer Weekends’, ‘Spring Special’ or ‘Weekend Retreat’.

3. Bundle It up with an Itinerary

There is a segment of guests who love packages and itinerary based promotions. Create ready-made bundles to attract them. For instance, you can offer family holiday. Partner with local attractions to make it an immersive guest experience. If you have a popular nature trail nearby, you could create a package around it.

Supplier Promotions

4. Supplier Promotions

Get in touch with your suppliers and find out what kind of promotions you could pass on to your guests. This could be linked to wines, chocolates or similar. For example you could offer guests a hamper of from your supplier if they book for a longer time.

5. Local Events

Capitalise on the happenings of your city or town by linking it with a relevant promotions. Local events lend themselves very well for such promotions. This could be a festival or a concert. Remember to get approvals from event organisers where required before you run promotions.

6. Direct Booking Incentives

Exclusive promotions on your websites, via your database or for loyalty programme members work like a treat when you want to ramp up direct bookings. You can offer discounts to current or future bookings and even offer that something extra (like a bottle of wine) to keep guests happy.

Free Upgrades

7. Free Upgrades

Give guests a taste of your best by offering free upgrades. This could include room upgrade, extended stay or even a full English breakfast for the cost of a continental one. This may entice them to buy better when they visit next time. Besides, a surprised and happy guest with an upgrade could equate to great reviews. It’s a win-win.


Promotions are nothing new and in the hyper-competitive hospitality market, consumers are often inundated with incentives. The trick to success lies in being original in your offers (as far as possible) and bringing in personalisation where possible – know your audience well so you can create a promotion that will excite them.

 

Supercharge Your Bookings with These 7 Simple Promotions was last modified: April 21st, 2020 by staah

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