STAAH Blog
  • Home
  • MANAGEMENT
    • OTA commissions – can you cut back?

      Top 5 Questions Your Hotel Reservations Team…

      9 hotel pricing strategies you should know…

      An In-depth Guide to Hotel Revenue Management

      Upselling – The New Challenge for Hoteliers…

  • Marketing
    • Hotel marketing | 11 Tips to Kickstart…

      Hotel marketing | Local SEO cheat sheet…

      Digital Marketing: 10 Things Hoteliers Should Be…

      6 Hotel Marketing Trends to try for…

      Top Hospitality & Travel Marketing Trends You…

  • Tips & Trends
    • Mobile-friendly hotel website: what it means and…

      11 Travel terms & Hospitality industry trends…

      5 Tips On How to Target Corporate…

      The 2022 guide to attracting Gen Z…

      7 Awesome Tips To Improve Your Hotel’s…

  • News
    • Thoughtful Thursday: Easily Manage your Booking.com Content…

      STAAH Product Updates June

      The Big Travel Rebound Kuala Lumpur &…

      STAAH Integrates with Situ – a leading…

      Are you making the most of your…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • Lift in direct bookings & customer satisfaction…

      Hotel Polo Towers Group Maximize Growth &…

      Crescent Spa & Resorts Saw Average Annual…

      KLoe Hotel, Malaysia Boosts Direct Bookings By…

      GCC Hotel & Club, India gains an…

  • Resources
    • All BLAAH BLAAH @STAAH e-Books Podcast Testimonials Webinars

      BLAAH BLAAH @STAAH with Avijit Arya and…

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      STAAH Product Masterclass – Series 1 How…

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      BLAAH BLAAH @STAAH with Tunku Iskandar

      BLAAH BLAAH @STAAH with Jimmy Mistry and…

      STAAH E-Guide: A-go-to-Communication Guide for Vacation Rentals

      STAAH e-Book How To Set Up Your…

      Opening Checklist post COVID-19: Things To Keep…

      EBOOK: BEGINNERS GUIDE TO REVENUE MANAGEMENT

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      D Elegance Hotel Johor Malaysia STAAH Testimonial

      Plume Villas New Zealand STAAH Testimonial

      Tunamaya Beach & Spa Desaru Malaysia STAAH…

      de Laxston Hotel Indonesia STAAH Testimonial

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      STAAH Product Masterclass – Series 1 How…

      STAAH Webinar Utilize Integrated Technology Ecosystem to…

  • Free Demo
LATEST
Thoughtful Thursday: Easily Manage your Booking.com Content from...
Mobile-friendly hotel website: what it means and why...
11 Travel terms & Hospitality industry trends you...
5 Tips On How to Target Corporate Meetings...
Lift in direct bookings & customer satisfaction for...

STAAH Blog

  • Home
  • MANAGEMENT
    • OTA commissions – can you cut back?

      Top 5 Questions Your Hotel Reservations Team…

      9 hotel pricing strategies you should know…

      An In-depth Guide to Hotel Revenue Management

      Upselling – The New Challenge for Hoteliers…

  • Marketing
    • Hotel marketing | 11 Tips to Kickstart…

      Hotel marketing | Local SEO cheat sheet…

      Digital Marketing: 10 Things Hoteliers Should Be…

      6 Hotel Marketing Trends to try for…

      Top Hospitality & Travel Marketing Trends You…

  • Tips & Trends
    • Mobile-friendly hotel website: what it means and…

      11 Travel terms & Hospitality industry trends…

      5 Tips On How to Target Corporate…

      The 2022 guide to attracting Gen Z…

      7 Awesome Tips To Improve Your Hotel’s…

  • News
    • Thoughtful Thursday: Easily Manage your Booking.com Content…

      STAAH Product Updates June

      The Big Travel Rebound Kuala Lumpur &…

      STAAH Integrates with Situ – a leading…

      Are you making the most of your…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • Lift in direct bookings & customer satisfaction…

      Hotel Polo Towers Group Maximize Growth &…

      Crescent Spa & Resorts Saw Average Annual…

      KLoe Hotel, Malaysia Boosts Direct Bookings By…

      GCC Hotel & Club, India gains an…

  • Resources
    • All BLAAH BLAAH @STAAH e-Books Podcast Testimonials Webinars

      BLAAH BLAAH @STAAH with Avijit Arya and…

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      STAAH Product Masterclass – Series 1 How…

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      BLAAH BLAAH @STAAH with Tunku Iskandar

      BLAAH BLAAH @STAAH with Jimmy Mistry and…

      STAAH E-Guide: A-go-to-Communication Guide for Vacation Rentals

      STAAH e-Book How To Set Up Your…

      Opening Checklist post COVID-19: Things To Keep…

      EBOOK: BEGINNERS GUIDE TO REVENUE MANAGEMENT

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      D Elegance Hotel Johor Malaysia STAAH Testimonial

      Plume Villas New Zealand STAAH Testimonial

      Tunamaya Beach & Spa Desaru Malaysia STAAH…

      de Laxston Hotel Indonesia STAAH Testimonial

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      STAAH Product Masterclass – Series 1 How…

      STAAH Webinar Utilize Integrated Technology Ecosystem to…

  • Free Demo

How to Use Social Media Influencers to Market Your Hotel?

18 October 2017
Social Media Influencers - STAAH Blog

It’s cost-effective. And it works. Influencer marketing is no longer the domain of the big guys. Essentially the digital age’s version of a celebrity endorsement, influencer marketing is a powerful way to connect with larger audiences, whatever your business size. Here’s how you should go about it.


Camera App - STAAH Blog

Who Are Influencers? Where Can You Find Them?

An influencer is someone with a significant online following, be it for their blog or social channels. What they post typically influences a large audience. They do not endorse a particular brand, and are generally paid or incentivised to post about a brand on their channels.

You can find influencers for your property through a number of tools, some of them partially free like BuzzSumo, Klout, Twtrland and FollowerWonk. When choosing an influencer you need to understand your audience demographic, know which social platforms they frequent and find an influencer on that platform. Number of followers and levels of engagement are key considerations when choosing who to partner with. Remember, an influencer with a smaller following but higher engagement could work better when you keep in mind end goal – a booking.

You may also need to keep in mind things like cost and ROI, content tone, etc when making the choice.


Pay Influencers - STAAH Blog

How Much to Pay Influencers?

Financial compensation can come across as insincere; paying someone to write.

A more popular way is to invite them to ‘experience’ your property. Partnering with local activities to provide them a more holistic experience of the place and its surrounds is also a widely used approach. You can offer key influencers already in your area discounts to stay at your place.

What you get from all this is posts on their platforms; think of it as a megaphone to talk to your customers. When they post, share them on your platforms too, creating a mutually beneficial relationship.

It is important that you finalise a contract before the influencer arrives. Lay down clearly what is expected of both parties to avoid any disputes at the end.


Mobilise Influencers - STAAH Blog

Some Ways to Mobilise Influencers

Reach out to influencers, host them and ask them to write about their experience or post on their social media. Host a fam trip; partnering with the local tourism board airline is a great option for this campaign. Organise a meet-up or event for influencers at your property. Encourage the participants to post from the event, better still do a live video.

Why rely on just influencers; turn your fans into influencers by running contests. Make advocates out of your fans.

Engage with your influencers online; like their posts, share and comment on them. Participate in Twitter chats and groups. Follow popular hashtags like #travel, #travelwriter, #hotel, etc. – it’s where the influencers are, where your audience is.


With social media reigning supreme, influencer marketing will continue to grow. Are you ready to or already making the move to reach out to influencers? Remember, earned content like reviews, blogs and similar is more powerful than any other digital marketing activity.   

How to Use Social Media Influencers to Market Your Hotel? was last modified: March 29th, 2018 by staah

Related Articles

Why Your Business Needs Social Media Listening?

STAAH’s Most-Watched Videos of 2018

The Best #Travel #Hashtags to Use and...

STAAH ANNOUNCES NEW APPOINTMENT TO ITS LEADERSHIP...

STAAH Products

Channel Manager
Booking Engine
Instantsite Website
Gift Voucher Engine
Review Minder

SUBSCRIBE TO OUR NEWSLETTER FOR WEEKLY UPDATES

 
 
 

E-Books

  • Beginners guide to Revenue Management
  • Set-up your Channel Manager like a Pro
  • Hotel SEO for Beginners
  • Understanding Hotel Distribution
  • Digital Marketing toolkit for Independent Hoteliers
  • Communication Guide for Vacation Rentals
About Us
  • About Us
  • Blog
  • Login
  • News
  • Contact Us
  • Careers
Integrations
  • Online Travel Agencies
  • Property Management Systems
  • Payment Gateways
  • Internet Booking Engines
  • Global Distribution Systems
  • SuNEW
Solutions
  • Hotel Channel Manager
  • Hotel Booking Engine
  • Instant Hotel Websites
  • Gift Voucher System
  • Review Management System
Get In Touch

Sales Enquiries: sales@staah.com

Customer Support: support@staah.com

Billing: accounts@staah.com

Careers: people@staah.com

Commission Savings Calculator
Truspilot - STAAH Capterra - STAAH Top Rated - Channel Management Software PCI-DSS
Fernmark Logo

Instant Channel Manager Mobile App

Instant Channel Manager Mobile App Instant Channel Manager Mobile App

Max Channel Manager Mobile App

Max Channel Manager Mobile App Max Channel Manager Mobile App

Reputation Manager Mobile App

Reputation Manager Mobile App Reputation Manager Mobile App

© Copyright. All Rights Reserved. STAAH Limited | Privacy Policy | Cookies Policy