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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

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      Connect with Expedia – Expand Your Reach…

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      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

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      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

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How to Use Social Media Influencers to Market Your Hotel?

18 October 2017
Social Media Influencers - STAAH Blog

It’s cost-effective. And it works. Influencer marketing is no longer the domain of the big guys. Essentially the digital age’s version of a celebrity endorsement, influencer marketing is a powerful way to connect with larger audiences, whatever your business size. Here’s how you should go about it.


Camera App - STAAH Blog

Who Are Influencers? Where Can You Find Them?

An influencer is someone with a significant online following, be it for their blog or social channels. What they post typically influences a large audience. They do not endorse a particular brand, and are generally paid or incentivised to post about a brand on their channels.

You can find influencers for your property through a number of tools, some of them partially free like BuzzSumo, Klout, Twtrland and FollowerWonk. When choosing an influencer you need to understand your audience demographic, know which social platforms they frequent and find an influencer on that platform. Number of followers and levels of engagement are key considerations when choosing who to partner with. Remember, an influencer with a smaller following but higher engagement could work better when you keep in mind end goal – a booking.

You may also need to keep in mind things like cost and ROI, content tone, etc when making the choice.


Pay Influencers - STAAH Blog

How Much to Pay Influencers?

Financial compensation can come across as insincere; paying someone to write.

A more popular way is to invite them to ‘experience’ your property. Partnering with local activities to provide them a more holistic experience of the place and its surrounds is also a widely used approach. You can offer key influencers already in your area discounts to stay at your place.

What you get from all this is posts on their platforms; think of it as a megaphone to talk to your customers. When they post, share them on your platforms too, creating a mutually beneficial relationship.

It is important that you finalise a contract before the influencer arrives. Lay down clearly what is expected of both parties to avoid any disputes at the end.


Mobilise Influencers - STAAH Blog

Some Ways to Mobilise Influencers

Reach out to influencers, host them and ask them to write about their experience or post on their social media. Host a fam trip; partnering with the local tourism board airline is a great option for this campaign. Organise a meet-up or event for influencers at your property. Encourage the participants to post from the event, better still do a live video.

Why rely on just influencers; turn your fans into influencers by running contests. Make advocates out of your fans.

Engage with your influencers online; like their posts, share and comment on them. Participate in Twitter chats and groups. Follow popular hashtags like #travel, #travelwriter, #hotel, etc. – it’s where the influencers are, where your audience is.


With social media reigning supreme, influencer marketing will continue to grow. Are you ready to or already making the move to reach out to influencers? Remember, earned content like reviews, blogs and similar is more powerful than any other digital marketing activity.   

How to Use Social Media Influencers to Market Your Hotel? was last modified: March 29th, 2018 by staah

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