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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

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      Connect with Expedia – Expand Your Reach…

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      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

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      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

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      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

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How to re-target your audience for hoteliers

20 November 2019
Retarget your audience

Are you using retargeting as part of your hotel’s market strategy? If not, you’re missing out on a huge opportunity. 


Here are some reasons as to why and how to make your direct bookings soar through retargeting.

What is retargeting exactly?

Retargeting targets potential hotel guests who have already visited your hotel’s website including your booking engine by displaying advertisements for your hotel to them on other digital platforms. It’s easy to do – just install a code or pixel on your hotel website, either on the entire site or just one specific page, and you’re ready to get started.

pretty woman wearing spectacles gesturing ok sign with her friends discussing 23 2148192497

When a person visits your hotel’s website, this code places a cookie in their browser. This cookie allows you to retarget the visitor using ads on various channels, like search engines, social media, and countless third-party websites

Why is it important to your business?

Imagine the revenue benefits you could achieve if only 3% or 4% more of your traffic turned from lookers to bookers.

Retargeting can help you with this. By using retargeting and experimenting with different marketing strategies, you’ll be able to ensure that more of your traffic converts.

To put it simply, hotel remarketing is a strategy that helps you engage with your website visitors who might have abandoned your hotel’s website page at any given point. This is a way to remind the online user to visit your site again and complete the booking.

Why is it helpful? Well, let’s try to understand the users’ mind for a moment. The prospect is searching for hotels on Google or on an OTA site. The online user browses your page and abandons it without making a reservation. In this case, your site held the attention of the user but did not help him/her make a final booking. Retargeting to those who did not convert is your Ultimate mission.

surprised young lady with laptop 23 2148264083

Where should you begin?

Using remarketing ads for hotels, you can use various methods to remind the online user at different points about your hotel brand, offer a discount, engage and drive a booking in no time. This is a valuable tool that targets those users who visited your site and were not converted into customers.

There are different ways you can retarget your prospects online. Three that come to mind are site, email and search.

1) Site retargeting

Site retargeting is a great way to target prospective guests who have visited your hotel’s website in the past. You can tailor display ads based on the content they viewed on your site to show more relevant ads. In most cases, these ads are only shown to people who didn’t make a booking. This way, you can either leave those customers out of display campaigns (so as not to overwhelm them with ads after they’ve already booked) or give them the extra nudge they need to make the reservation.

2) Email retargeting

side view woman sitting coast texting cellphone 23 2147844501

Email retargeting supplements email marketing campaigns by targeting consumers who have opened your email. Using a simple code in the email, guests who open your email will then see ads for your hotel on sites throughout the web like Facebook and YouTube. It’s a subtle yet powerful way to target your email subscribers without bombarding them with more emails.

3) Search retargeting

Search retargeting uses the keywords that prospective guests search for on Google or other search engines to target them with display ads. You can tailor display ads to people searching for keywords specific to your geographical region, like “Sydney bed and breakfast” or “Northland weekend trip.”

4) On-Site Targeting

You can retarget your visitors on your website too! Why let them go without making a booking and then chase them on other platforms? Instead, you can retarget the visitors who are leaving your website without making a booking on your website itself.

Tools like Hellobar and Optimonk give you a facility to display a popup to your visitors when they are leaving the website without making a booking. Here, you can display a popup with some offers or promo codes to make them complete the booking on your website.

This is a great way of converting website visitors into bookers.

Retarget your audience via these strategies

Quick remarketing tips for hoteliers

  • Use a strong campaign idea that offers great deals to your previous visitors. This should entice them to visit your site again and make the booking.

Like “I am going to make him an offer he can’t refuse!”

  • Use the most appropriate keywords and opt for those that will reach a higher volume of users.
  • Your objective is to gently remind your prospective customers about your hotel brand without annoying them constantly with remarketing messages. Be subtle.
  • Use these remarketing strategies to increase hotel bookings and keep the flow of visitors coming in regularly to your property.
  • on-site retargeting,  if a person is about to leave the website before making a booking, you can retarget them with some offer, etc. You can use tools like Optimonk and Hellobar for on-site targeting.

We love hearing from you. How are you targeting your customers?  Feel free to share at marketing@staah.com

How to re-target your audience for hoteliers was last modified: October 27th, 2022 by staah

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