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  • Home
  • MANAGEMENT
    • OTA commissions – can you cut back?

      Top 5 Questions Your Hotel Reservations Team…

      9 hotel pricing strategies you should know…

      An In-depth Guide to Hotel Revenue Management

      Upselling – The New Challenge for Hoteliers…

  • Marketing
    • Hotel marketing | 11 Tips to Kickstart…

      Hotel marketing | Local SEO cheat sheet…

      Digital Marketing: 10 Things Hoteliers Should Be…

      6 Hotel Marketing Trends to try for…

      Top Hospitality & Travel Marketing Trends You…

  • Tips & Trends
    • Mobile-friendly hotel website: what it means and…

      11 Travel terms & Hospitality industry trends…

      5 Tips On How to Target Corporate…

      The 2022 guide to attracting Gen Z…

      7 Awesome Tips To Improve Your Hotel’s…

  • News
    • Thoughtful Thursday: Easily Manage your Booking.com Content…

      STAAH Product Updates June

      The Big Travel Rebound Kuala Lumpur &…

      STAAH Integrates with Situ – a leading…

      Are you making the most of your…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • Lift in direct bookings & customer satisfaction…

      Hotel Polo Towers Group Maximize Growth &…

      Crescent Spa & Resorts Saw Average Annual…

      KLoe Hotel, Malaysia Boosts Direct Bookings By…

      GCC Hotel & Club, India gains an…

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    • All BLAAH BLAAH @STAAH e-Books Podcast Testimonials Webinars

      BLAAH BLAAH @STAAH with Avijit Arya and…

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      STAAH Product Masterclass – Series 1 How…

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      STAAH e-Book How To Set Up Your…

      Opening Checklist post COVID-19: Things To Keep…

      EBOOK: BEGINNERS GUIDE TO REVENUE MANAGEMENT

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

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Maximizing travel for less: Travel trend data collected by Booking.com

18 December 2020
Maximizing travel for less: Travel trend data collected by

While 2020 has seen dramatic shifts in the way we live, work, and travel, our desire to see the world remains strong, with travellers continuing to find unique ways to safely explore near and far.


We have looked at data Booking.com released around guest behaviours which were based on research from over 20,000 travellers across 28 countries, coupled with their own data insights, to share some insight on guest behaviour.

Focus on Providing Value

The financial strain of the pandemic has been felt by many throughout the world. While travellers may still want to resume travelling as soon as it’s safe, we can expect people to prioritize value, booking transparency, and flexibility now more than ever, with these behaviours predicted to last years.

​With the pandemic impacting job security and financial growth across the globe, travellers are now far more focused on value when booking their trips. More than half (62%) of travellers will be more price-conscious when searching for and planning their next trip, and 55% are more likely to hunt down promotions and savings. Many are looking to the travel industry to offer greater value and better choices in accommodation and transportation options to help meet these evolving traveller needs.

Maximizing travel for less: Travel trend data collected by Booking.com

Data courtesy: Booking.com

Maximizing travel for less: Travel trend data collected by Booking.com

Data courtesy: Booking.com

Be Transparent with Policies

With travel restrictions changing often, it can be difficult to plan for a trip – as a result, three quarters (74%) of travellers said they want booking platforms to increase transparency about cancellation policies, refund process and trip insurance options.

Maximizing travel for less: Travel trend data collected by Booking.com

Data courtesy: Booking.com

Target Customers using Tools and Programs Available

As guests are looking for better value and pricing consider how you wish to target these potential customers. Booking.com have programs such as Genius and Preferred that can increase your property’s visibility, and we also recommend having strong pricing foundations targeting all types of travellers – which can be set up via STAAH. As we have also seen that booking windows are getting shorter, STAAH also has the capability to let you set promotions to target last-minute guests thereby increasing your visibility on Booking.com


If you would like to learn more about the research Booking.com has released, as well as read some of their other articles, click here.

 

Maximizing travel for less: Travel trend data collected by Booking.com was last modified: March 22nd, 2021 by staah

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