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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

      Tapping into Wellness Tourism: A Hotelier’s Guide

      Overcoming common challenges in channel management for…

  • News
    • Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

      Nova Express Pattaya expands online visibility with…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

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SEO for hotels: Simple on-page tricks to boost your search rankings

17 August 2018
SEO for hotels

On page SEO For Hotels

So, you’ve spent hours creating great content. It is getting social engagement but something isn’t right. Your rankings are still not improving! What can you do? Look at your on-page SEO. Are you giving the search engine the right indicators?

Let’s first look at a workflow for on-page optimisation. Next, we will look at practical tips you can use your site to impress users as well as search engines.

On-page SEO is all about creating or enhancing relevancy signals for a webpage with respect to the search query. Here is an on-page workflow that will help you improve these signals.

SEO for hotels - on-page workflow

Essential tips to get you on the road to SEO success

    • Pay great attention to your title tag or page title. Keep your keyword close to the beginning of the title for more weight with search engines.
    • Add modifiers to your page title such as review, guide, 2018 etc. for user and search engine ease.
    • Give your page title the love it deserves by wrapping it in an H1 tag. Most modern content management systems such as STAAH’s website builder and WordPress do this for you. Wrap your subheadings in H2, H3, H4 tags to give your page a structure.
    • Add sensible URLs. They should be short and provide a summary of the page to user so they know if the page will fulfill their needs without opening it in their browser.
    • Use engaging media – videos, images, infographics … these are all great to attract and retain a user. Higher time spent on site and lower bounce rates are also indicators for search engines on the quality of content.
  • use great photos

    Engaging photos are a great storytelling tool.

    • Create great content. It should be unique (definitely not duplicate web content) and of value to the user. Adding rich content as mentioned above enhances your content. Keep readability in mind when creating your page. Use formatting. A big dump of text will not keep users on site and affect your ranking.
    • Use your target keywords within the first 100 words of your web page copy. Then sprinkle the remaining page with synonyms of these keywords. Don’t stuff keywords. Think of a user first, then the search engine.
    • When it comes to length, a Backlinko study found that long form content tends to rank better. Use more words; as long as the content is relevant and engaging, users will read and the search engine will rank.
    • Optimise your images using ALT tags. The tags should contain your target keywords. This will greatly improve your image search.
    • Use links to resources that will add value to your users in context of the content they are looking at. This includes – and must have – outbound links. It is a relevancy signal that helps the search engine figure out your topic. Use about 2 -3 internal links on the page.
    • Responsive design. If your website is not mobile friendly, Google will penalise it.
    • Improve site speed. A MunchWeb study found that 75% of users don’t visit a website that takes longer than 4 seconds to load.
    • Use social media icons on page to encourage users to share. More the shares and engagement on a piece of content, the better it ranks.

We’re now midway in our SEO series. How are you liking it so far? What else would you like to know? Email us at marketing@staah.com.

 

SEO for hotels: Simple on-page tricks to boost your search rankings was last modified: September 8th, 2021 by staah

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