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STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
    • What Is a Hotel Booking Engine and…

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      Smart Hotel Distribution: What Every Hotelier Needs…

      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

      The OTA Balancing Act: How a Channel…

  • News
    • Thoughtful Thursday – Drive More Bookings with…

      Cloudbeds and STAAH partner to enhance channel…

      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

  • Success Stories
    • Kenyan hospitality group’s smart switch to STAAH

      Bookings rise beyond expectations for boutique UK…

      The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

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STAAH Opens up a Previously Unexplored World of OTAs for YMCA Bombay

9 August 2018
YMCA Bombay

The combined power of the ConvertDirect Booking Engine and Instant Channel Manager has led to a massive leap in bookings for YMCA Bombay.


YMCA Bombay

We’ve all heard of Young Men’s Christian Association (YMCA). It is one of the oldest and largest non-profit community services in India with a special emphasis on youth. The organisation is popular for its well, appointed, conveniently located and affordable accommodation around the world.

In Mumbai, the YMCA International House is located in the downtown (Fort area). The 76-room property is comparable to a three-star hotel with clean simply furnished air conditioned and non- air conditioned rooms. Some rooms have attached bathrooms while others come with shared bathroom facilities. There are five conference halls available on the premises and breakfast/ bed tea facilities are included in tariffs.

It is a safe, no frills place with a smiling and helpful staff.

 

The Need

Coming into the digital age, YMCA Bombay realised that they could no longer remain disconnected from their audience.  This is truer for the youth segments they target who have an always-on approach and the journey to booking is completed very quickly in the online ecosystem.

To get bookings and make themselves available to people who were actively seeking good and affordable accommodation in Mumbai, they needed to connect to online travel agents (OTAs) and accept bookings via their website.

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The Set-Up

It was an easy start,” says Gerard Soans, Manager Operations, YMCA Bombay. “The STAAH team was very professional and helpful. Not only did they set up the connections and provided training, but provided key contacts within OTAs. These have been extremely helpful for us to get the digital ball rolling.”

STAAH’s ConvertDirect Booking Engine was added to YMCA Bombay’s website to attract and grow direct bookings. This was complemented with the addition of Instant Channel Manager that now puts YMCA’s in-demand rooms within easy reach of millions of travelers around the world via the OTA network. Among STAAH’s 200+ strong network are integrations with OTAs that are important to attract the youth segment, including Hotelworld.com and Hostelsclub along with the likes of TripAdvisor, Booking.com, Agoda and Expedia.

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The Results Are Significant

The property may not have a previous benchmark in the OTA space to measure its success, but the new connections have definitely given bookings and revenue a significant lift.

Updating rates and inventory is easy on STAAH’s intuitive platform. Updates are instant, ensuring there are no booking errors. Besides staff does not spend hours manually updating multiple channels; the one point access to multiple OTAs is hardly an advantage to be ignored.

STAAH for Everyone

Pleased with the results, Isaac Prasadam, Deputy General Secretary at Bombay YMCA – India,says he would recommend any property still tethering in manual bookings and cut off from OTAs to take the leap.

 

Do it with STAAH. They are helpful, resolve issues quickly and follow a partnered approach to help properties – even the smaller ones – grow.”

STAAH Opens up a Previously Unexplored World of OTAs for YMCA Bombay was last modified: September 8th, 2021 by staah

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