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STAAH Blog

  • Home
  • MANAGEMENT
    • Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

      The Top Traits of Exceptional Hospitality Professionals

  • Marketing
    • Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

      Xu Hướng Nội Dung Mạng Xã Hội…

  • Tips & Trends
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      Maximizing Hotel Revenue: Advanced Channel Manager Strategies…

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      Overcoming common challenges in channel management for…

  • News
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      STAAH Achieves Prestigious Seamless Product Badge from…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – Reporting for Properties: Converting…

      Thoughtful Thursday – Matrix – Revenue Control…

  • Success Stories
    • The Komu Boosts Direct Revenue by 25%…

      Online Revenue Jumps 50% for Mangkuluhur Residences…

      23% more online bookings for Vivatel Kuala…

      STAAH boosts Indonesian resort’s direct bookings by…

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    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

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How to Use Events to Increase Your Revenue?

25 October 2017
Family Relaxing At Outdoor - STAAH Blog

Are you doing everything to increase your revenue during local events?

Events are a boon for hoteliers. Whether it’s a big game, a concert or a local festival, events present an opportunity for you to create exciting packages and drive bookings. Let’s take a look at some easy steps to make sure you grab your guests’ attention when there’s an event coming up.


Events in Your Location - STAAH Blog

Track Events in Your Location

Follow event listing directories, local council websites, venues in your city and event organisers to keep track of upcoming events. You can even set up Google Alerts and keep track of happenings by keeping a tab on your competitors.

Once you know of an event, set it as a reminder in your Instant Channel Manager; it will be a good way to ensure you are managing rates well. Typically big games and international concerts announcements are followed by people making advance accommodation bookings. Adjust your rates upwards as soon as any such announcement comes through.


Hub of Information - STAAH Blog

Become a Hub of Information

Promote the event and everything around it on your website. It is good practice to create a landing page on your website, or at least a dedicated section, on every event you’re targeting. Optimise the content for SEO, choosing keywords carefully. On the landing page include basic information like dates, timing, transportation etc. You could also create itineraries or a cheat sheet on local attractions for visitors to the event.

Whether you create a landing page or a dedicated section, make sure you provide a clear call-to-action to the booking page and event related packages.


Inspiring Packages - STAAH Blog

Create Inspiring Packages

When creating packages for events, think of what your prospective guests are looking for. It could be free transport to and from the event, or maybe packed lunch for a winery concert? The idea is to stand-out and be different from the crowd. Even for annual events like Valentine’s, Christmas or Mother’s Day, try to be intuitive in what your guests are after – a bottle of bubbles for Valentine’s or a spa voucher for mums.

Use these packages in your marketing activity – go all out on social media and any other suitable channel. Giveaways work like a treat. Depending on the promotion rules set by event organisers, you could give away event tickets to those who like you on social media or subscribe to your email list – it’s a great way to grow your database or audience for remarketing.


Talk up to Your Guests - STAAH Blog

Talk up Free Local Events to Your Guests

Don’t think about the big-ticket events alone. You can also leverage community and local events to your advantage by promoting them to guests. Putting the information on your website or social media channels may be the deciding factor in a guest choosing to stay in your hotel or come to your area.


Create Your Own Events - STAAH Blog

Create Your Own Events

You don’t always have to wait around for an event to come up. Be your own master by creating hosting events. This could be a comedy night, karaoke or even free walking tours.


Don't Forget the Locals - STAAH Blog

Don’t Forget the Locals

Remember to market to the locals. Often you’ll find that big events attract large number of guests for an event, including local residents who may be keen to stay in your property before or after the event.


Do you other tips or suggestions that have worked well for you at event time? Share it with us and everyone in the community – we’d love to showcase your success.

How to Use Events to Increase Your Revenue? was last modified: March 29th, 2018 by staah

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