STAAH Blog
  • Home
  • MANAGEMENT
    • OTA commissions – can you cut back?

      Top 5 Questions Your Hotel Reservations Team…

      9 hotel pricing strategies you should know…

      An In-depth Guide to Hotel Revenue Management

      Upselling – The New Challenge for Hoteliers…

  • Marketing
    • Hotel marketing | 11 Tips to Kickstart…

      Hotel marketing | Local SEO cheat sheet…

      Digital Marketing: 10 Things Hoteliers Should Be…

      6 Hotel Marketing Trends to try for…

      Top Hospitality & Travel Marketing Trends You…

  • Tips & Trends
    • Mobile-friendly hotel website: what it means and…

      11 Travel terms & Hospitality industry trends…

      5 Tips On How to Target Corporate…

      The 2022 guide to attracting Gen Z…

      7 Awesome Tips To Improve Your Hotel’s…

  • News
    • Thoughtful Thursday: Easily Manage your Booking.com Content…

      STAAH Product Updates June

      The Big Travel Rebound Kuala Lumpur &…

      STAAH Integrates with Situ – a leading…

      Are you making the most of your…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • Lift in direct bookings & customer satisfaction…

      Hotel Polo Towers Group Maximize Growth &…

      Crescent Spa & Resorts Saw Average Annual…

      KLoe Hotel, Malaysia Boosts Direct Bookings By…

      GCC Hotel & Club, India gains an…

  • Resources
    • All BLAAH BLAAH @STAAH e-Books Podcast Testimonials Webinars

      BLAAH BLAAH @STAAH with Avijit Arya and…

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      STAAH Product Masterclass – Series 1 How…

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      BLAAH BLAAH @STAAH with Tunku Iskandar

      BLAAH BLAAH @STAAH with Jimmy Mistry and…

      STAAH E-Guide: A-go-to-Communication Guide for Vacation Rentals

      STAAH e-Book How To Set Up Your…

      Opening Checklist post COVID-19: Things To Keep…

      EBOOK: BEGINNERS GUIDE TO REVENUE MANAGEMENT

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      D Elegance Hotel Johor Malaysia STAAH Testimonial

      Plume Villas New Zealand STAAH Testimonial

      Tunamaya Beach & Spa Desaru Malaysia STAAH…

      de Laxston Hotel Indonesia STAAH Testimonial

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      STAAH Product Masterclass – Series 1 How…

      STAAH Webinar Utilize Integrated Technology Ecosystem to…

  • Free Demo
LATEST
Thoughtful Thursday: Easily Manage your Booking.com Content from...
Mobile-friendly hotel website: what it means and why...
11 Travel terms & Hospitality industry trends you...
5 Tips On How to Target Corporate Meetings...
Lift in direct bookings & customer satisfaction for...

STAAH Blog

  • Home
  • MANAGEMENT
    • OTA commissions – can you cut back?

      Top 5 Questions Your Hotel Reservations Team…

      9 hotel pricing strategies you should know…

      An In-depth Guide to Hotel Revenue Management

      Upselling – The New Challenge for Hoteliers…

  • Marketing
    • Hotel marketing | 11 Tips to Kickstart…

      Hotel marketing | Local SEO cheat sheet…

      Digital Marketing: 10 Things Hoteliers Should Be…

      6 Hotel Marketing Trends to try for…

      Top Hospitality & Travel Marketing Trends You…

  • Tips & Trends
    • Mobile-friendly hotel website: what it means and…

      11 Travel terms & Hospitality industry trends…

      5 Tips On How to Target Corporate…

      The 2022 guide to attracting Gen Z…

      7 Awesome Tips To Improve Your Hotel’s…

  • News
    • Thoughtful Thursday: Easily Manage your Booking.com Content…

      STAAH Product Updates June

      The Big Travel Rebound Kuala Lumpur &…

      STAAH Integrates with Situ – a leading…

      Are you making the most of your…

  • Vacation Rentals
    • 7 Tips & Tricks To Make Your…

      Facebook Marketing Tips For Your Vacation Rental…

      Why Guest Screening is important for Vacation…

      Digital marketing for hotels & vacation rentals…

      Don’t let energy bills soak up your…

  • Success Stories
    • Lift in direct bookings & customer satisfaction…

      Hotel Polo Towers Group Maximize Growth &…

      Crescent Spa & Resorts Saw Average Annual…

      KLoe Hotel, Malaysia Boosts Direct Bookings By…

      GCC Hotel & Club, India gains an…

  • Resources
    • All BLAAH BLAAH @STAAH e-Books Podcast Testimonials Webinars

      BLAAH BLAAH @STAAH with Avijit Arya and…

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      STAAH Product Masterclass – Series 1 How…

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      BLAAH BLAAH @STAAH with Tunku Iskandar

      BLAAH BLAAH @STAAH with Jimmy Mistry and…

      STAAH E-Guide: A-go-to-Communication Guide for Vacation Rentals

      STAAH e-Book How To Set Up Your…

      Opening Checklist post COVID-19: Things To Keep…

      EBOOK: BEGINNERS GUIDE TO REVENUE MANAGEMENT

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      D Elegance Hotel Johor Malaysia STAAH Testimonial

      Plume Villas New Zealand STAAH Testimonial

      Tunamaya Beach & Spa Desaru Malaysia STAAH…

      de Laxston Hotel Indonesia STAAH Testimonial

      STAAH PRODUCT MASTERCLASS – SERIES 2 REVENUE…

      Smart Distribution & Building a Resilient Business…

      STAAH Product Masterclass – Series 1 How…

      STAAH Webinar Utilize Integrated Technology Ecosystem to…

  • Free Demo

Why hotels need to seriously consider chatbots?

23 October 2018
chat bots for hotels

More than half a century on, bots are finally beginning to win. Let’s explore why you need to give these ‘human wannabes’ a go?

25-year old Mary is looking to find accommodation for her next holiday. What do you think she will do?

Dial a helpline?

Visit a website from her mobile device?

Or, type hotels in [city]?

Mary is one of the many travellers who are always connected, and pretty much always on mobile. They want instant responses and have given rise to a generation that is reliant on instant messaging – even for customer support. They’ve moved away from phone support and hoteliers need to recognise this shift.

According to Facebook IQ, by the end of 2018, 78% of the world’s smartphone users will message every month. And, the growth is only expected to continue. By 2021, it’s predicted that the global user base for mobile messaging apps will have risen by a further 23%.

More than two billion business-related messages are sent through Facebook Messenger chats according to Facebook IQ. 67% of study participants expressed expectations of having the possibility to get in touch with the sellers and service providers by means of chats. And their expectations have materialised completely.

Instant messaging Increasing

This is just one channel. We have not even begun telling you about data coming from platforms such as WhatsApp and even your own website!

What’s very clear is that the need to get on the chatbot bandwagon is rising rapidly. If you want to attract the likes of Mary, grow your bookings and provide better customer service, you must consider a chatbot.


Where chatbots are winning?

Boosting online revenue. Big bucks are spent in getting traffic to your website. While smart features such as WatchMyRate by STAAH do their bit in optimizing conversion, chatbots add a level of engagement that can further help reduce bounce and booking abandonment. Chatbots can be integrated as a reservation agent on your social channels and website, driving up bookings.

Machine learning (artificial intelligence or AI) has taken bots to a whole new level. These little assistants are masters at upselling and cross-selling, without being intrusive.

As they learn more and more about your business and the user, chatbots able to personalise a sale that resembles very closely what their human counterparts can do – at a much lower cost!

Better customer service. Chatbots are serving 24/7 and answering routine queries, processing bookings. For the always-connected generation – and even the older ones – this is the level of service that’s becoming standard. Queries can come anytime – your chatbot is always there to convert these into bookings. Automation is the way of the future and chatbots are born for it.

Saving time and money. Chatbots bring in a level of efficiency into the business that is hard to ignore. Bots can be trained to take over the repetitive tasks, relieving your staff off them and freeing up their time to make other improvisations.

Consider this: chatbots are interactive, multilingual, available 24×7, handle multiple concurrent chats, automate FAQs and apt at lead generation. From an efficiency perspective alone, it makes immense sense bringing them on.

Chatbots can be nested on multiple channels – website, social media and consumer messaging apps – all channels your guests are using. Think about the investment required to man and maintain these channels in the absence of a bot!

Providing valuable insights. As they go about their work of making a booking or checking a guest in, bots do something invaluable. Born out of machine learning, these helpers keep acquiring more data and enable you to deliver a highly personalised service. You can use them to keep in touch after check out and build a loyal base of customers.

On-property guests. Imagine if your guests have an option of not picking up the room phone and yet be able to send service requests for laundry pick-up, order room service, order amenities, book a spa session and leave feedback and reviews. Chatbots can do all this, and more.


Overall, chatbots are already helping increase customer satisfaction and brand loyalty and this just the beginning. Their success lies in how they are built and the data used. Luckily, there are many start-ups that can help you do this.

Why hotels need to seriously consider chatbots? was last modified: September 8th, 2021 by staah

Related Articles

Hotel Consortia Programmes: How, Why & At...

STAAH Wins Prestigious Indian Newslink Indian Business...

A Quick Guide to WOW Your Guests

Bloom Hotels signs up with STAAH

STAAH Products

Channel Manager
Booking Engine
Instantsite Website
Gift Voucher Engine
Review Minder

SUBSCRIBE TO OUR NEWSLETTER FOR WEEKLY UPDATES

 
 
 

E-Books

  • Beginners guide to Revenue Management
  • Set-up your Channel Manager like a Pro
  • Hotel SEO for Beginners
  • Understanding Hotel Distribution
  • Digital Marketing toolkit for Independent Hoteliers
  • Communication Guide for Vacation Rentals
About Us
  • About Us
  • Blog
  • Login
  • News
  • Contact Us
  • Careers
Integrations
  • Online Travel Agencies
  • Property Management Systems
  • Payment Gateways
  • Internet Booking Engines
  • Global Distribution Systems
  • SuNEW
Solutions
  • Hotel Channel Manager
  • Hotel Booking Engine
  • Instant Hotel Websites
  • Gift Voucher System
  • Review Management System
Get In Touch

Sales Enquiries: sales@staah.com

Customer Support: support@staah.com

Billing: accounts@staah.com

Careers: people@staah.com

Commission Savings Calculator
Truspilot - STAAH Capterra - STAAH Top Rated - Channel Management Software PCI-DSS
Fernmark Logo

Instant Channel Manager Mobile App

Instant Channel Manager Mobile App Instant Channel Manager Mobile App

Max Channel Manager Mobile App

Max Channel Manager Mobile App Max Channel Manager Mobile App

Reputation Manager Mobile App

Reputation Manager Mobile App Reputation Manager Mobile App

© Copyright. All Rights Reserved. STAAH Limited | Privacy Policy | Cookies Policy