India’s The Citi Residenci Hotels boosts bookings, efficiency and guest experience with STAAH’s smart hospitality solutions.
With a growing footprint across West Bengal, The Citi Residenci Hotels has emerged as a leading name in regional hospitality, offering modern comforts, efficient service and local charm across its properties. The group features properties strategically located in Durgapur, Asansol, Banskopa and Bidhannagar. Catering to both business and leisure travellers, the group offers a blend of modern amenities and personalised services. Each hotel is equipped with well-appointed rooms, banquet facilities, dining options and wellness centres, ensuring a comfortable and memorable stay for guests. With a commitment to excellence, The Citi Residenci Hotels continues to set benchmarks in the regional hospitality industry.
As bookings surged and distribution complexity grew, the group recognised the need for a smart, scalable technology partner. Their solution: STAAH. Since partnering with STAAH, The Citi Residenci Hotels has transformed its digital operations — unlocking efficiency, improving online visibility, and creating a future-ready booking experience for both guests and staff.
The Citi Residenci Hotel – Durgapur: Early Adopter, Long-Term Results
As an early adopter of STAAH within the group, The Citi Residenci Hotel – Durgapur laid the foundation for digital transformation.
STAAH’s tools helped standardise booking operations, enhance OTA performance and establish a tech-forward approach to revenue management. The STAAH channel manager with its 200+ OTA connections helped improve reach and allows multiple channels to be managed through one single dashboard. STAAH Max booking engine with its dynamic pricing, pooled inventory systems and other smart features converted the website browsers into guests (without commission!). Get Google ensures the right people on the search giant were considering The Citi Residenci Hotel – Durgapur as their accommodation of choice. The success here inspired wider group adoption — proving the value of a unified, reliable technology stack.
The Citi Residenci Hotel – Asansol: Cutting Errors, Boosting Visibility
A flagship property known for hosting events, business travellers and leisure guests alike, The Citi Residenci Hotel – Asansol faced growing challenges in managing bookings across multiple online travel agents (OTAs). Manual inventory updates led to overbookings, rate inconsistencies and missed direct booking opportunities.
With STAAH’s Channel Manager and SwiftBook, the hotel gained real-time inventory sync, mobile-first direct booking capability and improved visibility via Google Hotels integration. The result was a surge in direct bookings, fewer errors and a more empowered team focused on guest experience.
The Citi Residenci Hotel – Banscopa: Simplifying Distribution and Driving Growth
Banscopa’s rising demand exposed the limitations of its manual booking processes, with staff spending more time on administration than guest service.
STAAH’s Max Booking Engine and Channel Manager delivered a much-needed transformation. The property now benefits from dynamic pricing, two-way PMS integration and seamless OTA management from a central dashboard. With mobile-first design and Get Google integration that helps the property stand-out in a crowded space, direct conversions increased while operational errors declined — enabling the team to focus on growth and service excellence
The Citi Residenci Hotel – Bidhannagar: Fixing Friction, Elevating Check-In
As the newest addition to the group, The Citi Residenci Hotel – Bidhannagar was fast gaining traction with guests, but internal systems lagged behind — with mismatched rates on guest reservation cards and billing confusion from agent bookings.
STAAH’s Channel Manager eliminated discrepancies by ensuring real-time rate sync, while accurate billing data now flows directly into the Property Management System (PMS). These improvements streamlined check-in operations, reduced guest concerns and allowed staff to deliver a smoother, more professional experience from booking to arrival.
Group-Wide Impact: Centralised Control, Scalable Success
Beyond individual wins, the real transformation for The Citi Residenci Hotels lies in STAAH’s group-level capabilities. With all properties integrated into a single platform, the group now enjoys:
- Centralised monitoring of performance and bookings across all locations
- Consistent rate strategies and brand presentation on OTAs and direct channels
- Group-level reporting and analytics, enabling faster, data-driven decisions
- Seamless onboarding of new properties using the same tech stack
- Reduced training overhead, thanks to a standardised interface and workflow
- Improved accountability and visibility at both the property and head office level
This unified ecosystem empowers the management team to scale efficiently, enforce consistency across the portfolio, and stay agile in a competitive market — all without adding complexity or manual effort.
STAAH has undoubtedly become a backbone of the The Citi Residenci Hotels’ distribution strategy and unlocked its operational strength, setting it up as a connected tech-driven hospitality brand poised for long-term success.
Ready to future-proof your hospitality group? Discover the benefits of STAAH for multi-property management at staah.com/group-properties.
