"reviews"

As the influence of electronic word of mouth increases, how your guests review you online has a very real impact on bookings. According to TripAdvisor, 83% of travelers refer to…

With studies estimating that 91% of users rely on an online review before booking, you probably don’t need to be sold into their importance. For the reason above, online reviews…

A whopping 96% of TripAdvisor users will be swayed by online reviews. What are you doing to get more of these for your property? Half of your potential customers don’t…

One of the simplest ways to gain organic search traffic and guests is claiming and optimising your Google My Business listing. Let’s see how to do this. What is Google…

Storytelling is an art form that marketers use every day to convey core brand messages to their audience, and ideally, to attract more customers for the long haul. Practice, however,…

Dynamic pricing, unlimited promotions and connection to Sabre World triggered Taupo’s Gables Lakefront Motel to switch to STAAH Max. Trip Advisor’s Taupo #1 Traveller Rated hotel for four years running,…

How ready is your hotel’s website for Google’s latest algorithm change – page experience? Are you ready for yet another update from Google? This time, the search giant has given…

Understanding which customer groups drive the greatest value is critical to the success of your revenue management strategy. Before sophisticated marketing and advertising technologies existed, the “spray and pray” method…

Black Gold Motel made solid inroads into the corporate market and grew its presence via OTAs through the STAAH platform. Located in the small township of Wallerawang in New South…

It is never too late in the year to ensure you’re on track with adopting or adapting to the latest digital trends in hotel marketing. The bizarre year that was…