"reviews"

As the influence of electronic word of mouth increases, how your guests review you online has a very real impact on bookings. According to TripAdvisor, 83% of travelers refer to…

With studies estimating that 91% of users rely on an online review before booking, you probably don’t need to be sold into their importance. For the reason above, online reviews…

A whopping 96% of TripAdvisor users will be swayed by online reviews. What are you doing to get more of these for your property? Half of your potential customers don’t…

A channel manager is a system that handles the online distribution of your hotel rooms so you can manage them easily from one place. Here is a guide for beginners…

Consumer psychology has always played an important part in driving their purchase decisions. Let’s look at how you can use this buying psychology to improve conversion rates, increase direct bookings,…

Before you dismiss social media as being ineffective, revisit your strategy, especially now. Are you making these common mistakes? Social media is an invaluable tool in a property’s arsenal nowadays,…

Use this pause in travel to drive valuable content and ramp-up preference for your brand. International travel may have come to a standstill, but people are still dreaming of their…

Great guest experience begins with your website, even before the guest walks in through the door. Your website should be creating potential customers to paying guests. Attract visitors with a…

It is important to stay on top of your game and keep delivering exceptional service. Customer satisfaction in the hospitality industry cannot be neglected especially with so much competition around. …

It’s not just about getting visits to the website. It’s about getting quality traffic that book. To have a looker come back to your website to book with you is…